# Senior Social Media & Performance Specialist (Kenya)

> Neo Group · Nairobi, Kenya · — · Posted 2026-03-16

**Workplace:** on_site

**Department:** Local Operations

## Description

As part of our continued growth, **Neo Group is recruiting on behalf of one of our local partners**, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

### **Role Overview**

Are you a master of the Kenyan digital landscape? We are on the hunt for a dynamic **Social Media & Performance Lead** to take charge of our brand’s expansion in one of the globe’s most exciting betting markets.

This isn't just about posting content; it’s about building a community. You will be the architect of our SMM strategy, blending local cultural nuances with data-driven performance marketing. From navigating complex gambling regulations to scaling viral TikTok campaigns and managing high-impact influencers, you will have the autonomy to build, test, and lead our Kenyan presence from the ground up.

### **Key Responsibilities**

### **1\. Strategy & Brand Ownership**

-   **Market Growth:** Develop and execute a bespoke SMM strategy specifically tailored to the Kenyan player profile.
-   **Cultural Localization:** Create and oversee content that resonates with local trends, slang, and sporting passions.
-   **HQ Collaboration:** Act as the bridge between local execution and global HQ strategy to ensure brand alignment.

### **2\. Performance & Paid Media**

-   **Full-Funnel Ads:** Plan and optimize paid campaigns across Meta (Ads Manager), Google Ads, and TikTok, ensuring a seamless cross-channel journey.
-   **Data-Driven Optimization:** Run rigorous A/B tests and utilize **Google Analytics, Tableau, and DV360** to scale winning campaigns and maximize ROI.
-   **Compliance First:** Ensure every asset and campaign strictly adheres to Kenyan gambling advertising policies and platform restrictions.

### **3\. Community & Influence**

-   **Engagement:** Drive organic growth and foster a loyal customer community across Facebook, X, Instagram, and TikTok.
-   **Influencer Ecosystem:** Identify, recruit, and manage local influencers and partners to amplify brand trust.
-   **Creative Management:** Lead external contractors (designers, editors, copywriters) to produce world-class visual assets.

## Requirements

-   **The iGaming Factor:** 3+ years of SMM experience **specifically** within the iGaming, Betting, or Online Casino industry.
-   **Market Expertise:** Deep, hands-on experience working within the Kenyan or broader African digital markets.
-   **Technical Proficiency:** Expert-level knowledge of Meta Ads Manager, Google Ads, and DV360, with a focus on performance-driven results.
-   **Analytical Rigor:** Proficient in data visualization tools like **Power BI or Tableau** to turn metrics into actionable insights.
-   **Compliance Knowledge:** A "black belt" in understanding gambling social media restrictions and local Kenyan regulations.
-   **Language:** Fluent English is a must; Swahili is a significant advantage.

## Benefits

**Autonomy:** We don't micromanage. You spearhead the strategy; we provide the resources and vision.

**Impact:** Take a brand from "present" to "dominant" in the Kenyan market.

**Growth:** Work at the intersection of entertainment, technology, and high-performance marketing.

## Apply

[Apply at Neo Group](https://apply.workable.com/neo-gg/j/E2EB5C101D/apply)

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