# Marketing Operations Specialist/Lead

> NeoWork · Colombia (Remote) · Full-time · Posted 2025-08-23

**Workplace:** remote

**Department:** NeoWork

## Description

We are seeking a **Marketing Operations Specialist/Lead** with strong B2B experience to support marketing technology and operations initiatives. The role involves hands-on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross-functional teams to ensure efficient campaign execution and data-driven decision-making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements.

### **Key Responsibilities**

-   Manage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency.
-   Conduct audits of existing Martech setups and recommend improvements.
-   Configure, manage, and troubleshoot **GTM, GA4, CRM platforms, Webflow, ETL tools, analytics, consent, and chat tools**.
-   Build and maintain dashboards to provide visibility into marketing performance.
-   Recommend, evaluate, and implement Martech tools that support B2B marketing programs.
-   Collaborate closely with project managers, developers, and marketers to align operations with campaign goals.
-   Participate in client discovery calls and requirement-gathering sessions.
-   Clearly communicate dependencies and the interconnectedness of marketing operations with other business functions.

## Requirements

-   **5–10 years of B2B marketing operations experience**.
-   **SaaS industry experience** (preferred).
-   **Client-facing or agency experience**, with the ability to participate in client calls.
-   Deep, hands-on expertise with top **B2B Martech tools** (GA4, GTM, CRM platforms, Webflow, ETL, analytics, consent management, chat tools).
-   Strong analytical and problem-solving skills, with the ability to audit and optimize processes.
-   Excellent communication and collaboration skills to work effectively with cross-functional teams.
-   Ability to work independently in a fast-paced, hands-on environment.
-   Availability to work from **7:00 am to 4:00 pm EST**.

## Benefits

-   We offer health insurance for contractors
-   Holiday Extra Pay
-   The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
-   This is a 100% home-based position
-   We prioritize the mental health of our team members and offer mental health days to support their well-being.
-   In addition to the base salary, performance-based incentives are provided.
-   There is an annual review and appraisal process in place.
-   There are ample opportunities for professional growth and advancement within the company.

## Apply

[Apply at NeoWork](https://apply.workable.com/neowork/j/8911431B51/apply)

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