New AutoMotive is an independent transport research organisation founded in 2020 with a mission to support the switch to electric vehicles in the UK.
We recognise that consumers are key to the transition to EVs and put them at the heart of everything we do. Our data-led research helps them understand innovations in EVs and assists governments, manufacturers and entrepreneurs in making the best decisions on their behalf.
We use analysis from social research to influence policy and to ensure change is enacted to benefit British motorists. Unlike most research organisations, we will be building consumer products to test our thinking and to drive change in the real world.
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