# Chief Revenue Officer > OP2 Labs · Fort Worth, United States · Full-time · Posted 2026-04-10 **Salary:** USD 200,000–250,000 **Workplace:** on_site **Department:** Revenue Operations ## Description ![OP2 Labs](https://workablehr.s3.amazonaws.com/uploads/photos/648527/9f9947658688982bdb6d63cc4df6edd7.png) OP2 Labs, a 10X Inc 5000 company and leading innovator in premium collagen-based nutritional supplements, is seeking a strategic, results-driven Chief Revenue Officer to join our leadership team. As CRO, you will own the full revenue function — integrating sales, marketing, customer success, and business development — to drive scalable, predictable growth across our two flagship brands: Frog Fuel (premium performance collagen for athletes and active lifestyles) and ProT GOLD (clinically advanced liquid collagen for medical recovery and wound healing). You will design and execute go-to-market strategies that accelerate revenue across DTC (e-commerce, Amazon), B2B medical/hospital channels, wholesale, and strategic partnerships. **Responsibilities** - Develop and execute a comprehensive revenue strategy that translates company objectives into aggressive, measurable growth targets across all channels (DTC, e-commerce, Amazon, B2B medical, wholesale, and partnerships). - Own end-to-end revenue operations, including demand generation, sales pipeline development, customer acquisition, conversion, retention, expansion, and upsell/cross-sell programs. - Lead a team of high-performance marketing and sales professionals to achieve goals. - Hire, lead, mentor, and scale high-performing revenue teams across marketing, sales, customer success, and revenue operations (including employees, agencies, and freelancers). - Oversee and drive performance of all external agencies (content, digital marketing, performance media) to ensure high-quality output, accountability, and strong ROI. - Build and optimize multi-channel go-to-market execution: paid media, SEO, content marketing (thought leadership, blogs, video), social channels (LinkedIn, X/Twitter, Facebook, Instagram), website optimization (CRO/conversion rate optimization), and personalized customer journeys. - Align marketing and sales efforts (“smarketing”) by implementing connected workflows, CRM processes, lead handoffs, and content personalization tailored to distinct buyer personas and customer segments (consumer athletes vs. medical/hospital buyers). - Conduct ongoing market research, competitive analysis, and customer segmentation to identify trends, new revenue opportunities, and optimal channel strategies. - Manage the full marketing and demand-generation budget, campaigns, and performance to generate qualified MQLs/SQLs, pipeline growth, and revenue contribution. - Track, analyze, and report on all key revenue and performance metrics — including revenue growth, MER, CAC, ROAS, AOV, LTV, conversion rates, win rates, pipeline velocity, attribution, churn, and forecast accuracy — and use data-driven insights to optimize results. - Collaborate closely with Product, Operations, Finance, and R&D teams to ensure go-to-market alignment, new product launches, pricing strategy, inventory planning, and operational scalability. - Provide accurate revenue forecasting, board-level reporting, and strategic recommendations to the CEO and leadership team to support informed decision-making and resource allocation. - Stay ahead of industry best practices in consumer health supplements, DTC/e-commerce, and medical nutrition to continuously innovate revenue streams and maintain competitive advantage. This role is ideal for a hands-on revenue leader who thrives in a fast-scaling, veteran-owned CPG environment and is passionate about building predictable, high-growth revenue engines. ## Requirements - Minimum of **12+ years** of progressive leadership experience in revenue-generating roles (sales, marketing, and/or customer success), with at least **5–7 years** in a senior executive capacity (VP of Revenue, VP of Sales & Marketing, Chief Revenue Officer, or equivalent) in the **consumer packaged goods (CPG)**, nutritional supplements, health & wellness, DTC/e-commerce, or related retail/medical nutrition industry. - Proven track record of **driving significant revenue growth** — ideally scaling annual revenue from mid-seven figures to eight figures or higher — through integrated go-to-market strategies, demand generation, sales execution, and customer retention/expansion. - Strong hands-on experience building and leading high-performing, cross-functional revenue teams (marketing, sales, customer success, and revenue operations), including hiring, mentoring, and managing external agencies. - Demonstrated success owning and optimizing full-funnel revenue metrics, including pipeline generation, conversion rates, CAC, ROAS, LTV, AOV, churn, and accurate revenue forecasting. - Broad expertise across **online and offline channels**, with deep proficiency in DTC/e-commerce (Amazon, Shopify, performance marketing), content & digital marketing, B2B/medical sales channels, and strategic partnerships. - Excellent **financial and analytical acumen**, including budget ownership, P&L responsibility, data-driven decision making, and the ability to translate market research, competitive intelligence, and customer segmentation into actionable revenue strategies. - Superior communication and **board-level presentation skills**, with the ability to inspire teams, influence stakeholders, and build strong relationships internally (with Product, Operations, Finance) and externally (agencies, partners, key accounts). - Proven ability to manage and drive performance from external marketing and media agencies while maintaining accountability for results and ROI. - Experience implementing aligned **smarketing** processes, CRM workflows, lead qualification, and personalized customer journeys across distinct buyer personas (performance athletes/consumers and medical/hospital buyers). - Strong strategic thinking, creative problem-solving, and leadership skills in a fast-paced, high-growth environment. - Ability to adapt, learn and apply AI technologies into improving efficiency and productivity for marketing and sales operations. **Preferred Qualifications** - Experience in the nutritional supplements, collagen peptides, sports nutrition, or medical recovery/wound care space. - Track record of successful new product launches, channel expansion (DTC to B2B or vice versa), and scaling Amazon/e-commerce businesses. - Familiarity with revenue operations tools (HubSpot, Salesforce, Google Analytics, etc.) and modern attribution modeling. ## Benefits - Competitive Salary DOE - Bonus - Stock - Medical, Dental, and Vision - Monthly product subscription and family purchase discounts. - Company-provided technology - Mobile device stipend. - Health and Wellness stipend - Company credit card - World-class employee recognition program. ## Apply [Apply at OP2 Labs](https://apply.workable.com/op2-labs/j/9845A2E815/apply) --- Powered by [Workable](https://www.workable.com)