# Head of Marketing

> Optiplay · Cyprus (Remote) · Full-time · Posted 2026-10-01

**Workplace:** remote

**Department:** Commercial

## Description

Our partners are looking for a strong **Head of Marketing** who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.

## Requirements

🧩 **What you’ll do**

-   **Drive Strategy & Execution:** Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;
-   **Budget & Performance Management:** Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;
-   **Brand & PR Ownership:** Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;
-   **Digital & Content Leadership:** Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;
-   **Market & Competitor Intelligence:** Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;
-   **Team Leadership:** Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;
-   **Events & Trade Shows:** Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;
-   **Visual Identity & Design Oversight:** Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

💎 **What you bring**

-   **3+ years of marketing experience in iGaming** (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;
-   Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;
-   Strong experience in budget allocation, performance analytics, and KPI tracking;
-   Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);
-   Strategic mindset combined with the ability to execute quickly without unnecessary red tape;
-   Fluency in English (written and spoken).

🧠 **Nice to have**

-   Established network of iGaming media contacts, affiliates, and event organizers;
-   Experience working directly with game studios or casino operators;
-   Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;
-   Strong visual eye and experience briefing/managing visual content production.

## Apply

[Apply at Optiplay](https://apply.workable.com/optiplay-io/j/D93DD77DCA/apply)

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