# Business Development Representative (BDR)

> OptiSigns Inc. · Houston, United States · Full-time · Posted 2025-07-23

**Salary:** USD 50,000–80,000

**Workplace:** on_site

## Description

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We’re on a mission to become the #1 digital signage platform globally—and we’re growing fast.

### Why This Role Matters

The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

### What You'll Own

-   Primary Focus: Outbound Opportunity Generation

-   Research and identify key prospects across priority industries and ICPs
-   Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
-   Book meetings for Account Executives by identifying pain points, business context, and alignment
-   Maintain strong activity levels: 150+ outbound touches/day across multiple channels
-   Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity

-   Sales Intelligence & Qualification

-   Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas
-   Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
-   Track engagement and conversion metrics for continuous performance improvement

-   Collaboration & Coaching

-   Partner closely with AEs and marketing to support strategic account outreach
-   Participate in weekly sales enablement and strategy reviews
-   Receive continuous coaching with a clear path toward an Account Executive promotion track

## Requirements

### What Success Looks Like

-   **ICP Precision:** Demonstrates mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes
-   **Stakeholder Accuracy:** Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential
-   **Pipeline Discipline:** Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight
-   **Meeting Creation:** Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline
-   **Meeting Quality:** Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment
-   **Growth Trajectory:** Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness

### You Might Be a Fit If You Have

-   0–2 years of B2B sales, lead generation, or outbound experience
-   A high-energy, self-starter mentality who thrives in a fast-paced environment
-   Grit: you’re excited to cold call, send 1:1 emails, and face rejection with resilience
-   Excellent written and verbal communication
-   Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus
-   Hunger to grow into a full-cycle AE role

### Career Path

The BDR program at OptiSigns is a springboard to an Account Executive role. You’ll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.

### **Compensation**

-   **Base Salary: $50,000**
-   **OTE: $80,000+ (uncapped incentives)** based on opportunity development.

### **Why Join OptiSigns?**

-   **High-Growth Tech Company:** Be part of an innovative SaaS company transforming digital signage.
-   **Uncapped Earning Potential:** Set your own pay based on your success in the role.
-   **Industry Leadership:** Work with a market-leading product and well-established inbound demand.
-   **Collaborative & Learning-Focused Culture:** Develop skills that set you up for long-term sales success.
-   **Career Advancement:** We invest in your development, providing a structured path to higher-earning roles.

### **Ready to Build Your Sales Career?**

If you’re a **motivated, fast-learning sales professional** eager to start closing deals while developing **pipeline-building and account expansion skills**, we want to hear from you. Apply today and be part of **OptiSigns’ journey to revolutionize digital signage.**

## Benefits

-   401k
-   Dental insurance

-   Flexible schedule

-   Health insurance
-   Vision insurance
-   Paid time off

## Apply

[Apply at OptiSigns Inc.](https://apply.workable.com/optisigns-inc/j/A4FCDC5D44/apply)

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