# Product Marketing Content Specialist

> OptiSigns Inc. · Houston, United States · Full-time · Posted 2025-03-07

**Salary:** USD 50,000–60,000

**Workplace:** on_site

## Description

**Company Overview**  
OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We’re passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry.

**The Role: Product Marketing Content Specialist**  
We’re looking for a creative, tech-savvy **Product Marketing Content Specialist** to join our fast-growing team. In this role, you will combine your strong writing skills with strategic marketing insights to create compelling content that showcases our digital signage solutions across multiple platforms.

### **Key Responsibilities**

-   **Product Mastery**: Become an expert in OptiSigns’ products, staying updated on new features, integrations, and industry trends.
-   **Customer & Industry Research**: Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies.
-   **Content Creation**: Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral.
-   **Collaboration**: Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns.
-   **Campaign Support**: Coordinate with the broader marketing team to align content with campaign goals, track performance, and optimize results.
-   **Brand Consistency**: Ensure all content maintains a cohesive brand voice and style.
-   **Tradeshow & Event Support**: Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs.
-   **Project Management**: Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
-   **Marketing Analytics**: Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement.
-   **Community Engagement**: Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership.

## Requirements

-   **Experience**: 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment.
-   **Writing & Communication**: Proven ability to produce clear, persuasive marketing materials.
-   **Analytical & Critical Thinking**: Strong research and problem-solving skills, with an eye for market trends and data-driven insights.
-   **Tech Savvy**: Comfortable learning new software tools; familiarity with marketing, data analysis tools, AI-based technology.
-   **Organizational Skills**: Highly organized with the ability to manage multiple projects and deadlines.
-   **Trade Show Flexibility**: Willingness to travel up to once per month for tradeshows; ability to lift up to 50 lbs for setup.
-   **Collaboration**: Strong interpersonal skills with the ability to work cross-functionally.
-   **Creativity & Initiative**: Eagerness to propose fresh ideas, experiment with new content formats, and pivot strategies as needed.
-   **Preferred Tools**: Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus.

## Benefits

**Why Join OptiSigns?**

-   **Career Growth**: Thrive in a fast-paced, innovative culture offering ample room for professional development.
-   **Team Environment**: Collaborate with passionate colleagues who value creativity, customer focus, and continuous improvement.
-   **Competitive Benefits**: Dental, health, and vision insurance, flexible scheduling, paid time off, and more.

If you’re passionate about creating high-impact marketing content and want to help shape the future of digital signage, we’d love to hear from you!

**Apply today and join us on our mission to revolutionize how businesses communicate through screens.**

## Apply

[Apply at OptiSigns Inc.](https://apply.workable.com/optisigns-inc/j/B5B595FC68/apply)

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