# DTC Creative Strategist for Ecommerce Company (Remote)

> Paired · Philippines (Remote) · Full-time · Posted 2025-12-16

**Workplace:** remote

**Department:** Uma Umamah

## Description

Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk.

**What You’ll Do**

As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more.

**Your Core Responsibilities**

**Creative Strategy**

● Develop and lead multi-SKU ad creative across the customer journey

● Craft and test messaging angles, formats, and frameworks that drive conversions

● Use customer reviews, performance data, and market trends to prioritize concepts

**Scripting & Concepting**

● Regularly script the following:

○ VSLs (Video Sales Letters)

○ UGC and VO-led ads

○ Short-form scripts and hooks

○ Static ad copy/concepts

○ Motion briefs (GIFs, animations)

● Ensure each concept is emotionally resonant, platform-native, and conversion-optimized

**Review & Feedback Loop**

● Participate in review rounds with our in-house producer/editor team

● Provide clear, constructive feedback to elevate quality and align with brand tone

**Cross-functional Collaboration**

● Join weekly syncs with our internal creative and growth team

● Collaborate on creator casting and brief development (we use Insense)

● Recommend and help iterate on workflow improvements and testing strategy

Success Looks Like

● Consistent delivery of high-impact creative that boosts ROAS

● Strong understanding of ecommerce trends, ad psychology, and performance hooks

● Ability to work fast without sacrificing polish

● Willingness to go above and beyond during campaign pushes or launches

Your Toolkit

● You’ve developed creative for DTC brands in wellness, personal care, pet, or similar

spaces

● Familiarity with Meta Ads Manager data or know how to read performance feedback

● You can script, concept, and brief editors or animators

● Not afraid to jump on Slack or join calls — communication matters here

Deliverables & Compensation

● 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations,

VSLs

● Flexibility for fast scale-up if we hit a groove

● Open to creative tests before long-term scope agreement

## Requirements

-   3–7+ years of experience in **DTC eCommerce, performance marketing, or creative strategy**
-   Proven experience driving growth through **paid media creative**
-   Deep understanding of **Meta and TikTok creative best practices**
-   Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER
-   Ability to turn data and insights into actionable creative direction
-   Experience writing emotionally resonant copy
-   Experience in guiding creative teams

## Benefits

-   Work from Anywhere
-   Competitive Salary
-   Flexible Hours

## Apply

[Apply at Paired](https://apply.workable.com/pairedrecruiting/j/252ADFA60A/apply)

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