# Creative Strategist for a US DTC Brand (Remote)

> Paired · Brazil (Remote) · Full-time · Posted 2026-10-08

**Workplace:** remote

**Department:** Reinaldo Wijaya

## Description

**About the role**

You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.

**What you will do**

-   Review ad performance weekly and identify which hooks, angles and formats are working
-   Write briefs and scripts for video and static ads, including UGC and founder-style content
-   Research competitors, customer reviews and comments for angles worth testing
-   Direct editors, designers and creators so the output matches the brief
-   Keep a test log so the team knows what has been tried and what won

## Requirements

-   2+ years in creative strategy or performance creative for DTC ecommerce brands
-   You can read ad account data and explain why something worked
-   Strong written English and a feel for direct response writing
-   Able to produce concepts at volume without quality dropping
-   Comfortable giving clear feedback to editors and designers

## Benefits

-   Experience with Meta, TikTok and YouTube ads
-   Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
-   Background in copywriting or short-form video

## Apply

[Apply at Paired](https://apply.workable.com/pairedrecruiting/j/A90C4FA0DA/apply)

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