# Digital Communication Officer (Contractual)

> Pakistan Single Window · Islamabad, Pakistan · Contract · Posted 2026-04-22

**Workplace:** on_site

**Department:** Marketing & Communication

## Description

### Content Development & Digital Publishing

-   Create clear, engaging, and well-structured content for websites, blogs, and digital platforms.
-   Develop user-friendly content by simplifying technical or complex information for diverse audiences.
-   Write a variety of content including articles, blogs, explainers, FAQs, landing pages, and informational materials.
-   Ensure all content aligns with brand tone, messaging guidelines, and communication objectives.
-   Proofread and review content to maintain high standards of quality, clarity, and accuracy.

### Social Media Management

-   Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives.
-   Manage day-to-day content publishing across social platforms in line with planned calendars.
-   Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives.
-   Engage with audiences through comments, messages, and interactive content where required, maintaining a professional and approachable tone.

### SEO & Digital Optimization

-   Develop SEO-friendly content using relevant keywords, headings, and basic optimization techniques.
-   Support content visibility and discoverability across digital platforms.
-   Regularly update digital content to ensure accuracy, relevance, and consistency.

### Campaigns & Collaboration

-   Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas.
-   Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance.
-   Coordinate with internal stakeholders to gather inputs and ensure content accuracy prior to publication.

### Analytics & Continuous Improvement

-   Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic.
-   Use insights and trends to improve future content and campaign effectiveness.
-   Stay updated on digital media trends, platform changes, and evolving audience behaviors.

## Requirements

-   A Bachelor’s degree in Communications, Media Studies, Journalism, Marketing, or a related field.from an HEC-recognized university or an international university.
-   Master’s degree in a relevant field will be considered an added advantage.
-   Minimum 4–5 years of relevant experience in digital content development, social media management, communications, public relations, marketing, or a related field.
-   Demonstrated experience in writing for websites, social media platforms, articles, blogs, digital campaigns, and institutional communication materials.
-   Proven experience in managing or supporting social media campaigns, content calendars, and audience engagement initiatives.
-   Experience in SEO writing, digital optimization, and content performance improvement is required.
-   Experience in regulatory communication, public sector communication, development sector communication, agriculture, food safety, trade, or policy-related content will be considered an advantage.
-   Strong command of English is required; proficiency in Urdu will be an added advantage.

## Apply

[Apply at Pakistan Single Window](https://apply.workable.com/pakistan-single-window/j/B007694CD9/apply)

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