# Field Marketing Manager

> Panorama Education · United States (Remote) · Full-time · Posted 2026-03-19

**Salary:** USD 82,875–121,875

**Workplace:** remote

**Department:** Demand Generation

## Description

### About the role

Panorama is looking for a Field Marketing Manager to design and execute integrated field marketing programs—including events and account-based marketing (ABM)—that drive pipeline growth and strengthen engagement, progression, and conversion with priority accounts. This role owns field and ABM strategy for a defined scope of accounts, regions, and programs, with a strong focus on execution excellence and measurable pipeline impact.

You’ll partner closely with Sales, Client Partnerships, and Marketing to develop account- and segment-specific field plans, execute high-impact programs, and continuously optimize performance. This role operates independently within established demand generation frameworks and contributes to the evolution of Panorama’s field marketing strategy through insights and execution learnings.

### What you’ll do  
Design and execute ABM strategy for priority accounts

-   Design and execute ABM strategy for a defined set of priority accounts, aligned to Sales territory plans and pipeline goals.
-   Partner closely with Sales to understand account priorities, buying committee needs, and deal stages, translating these into actionable ABM field plans.
-   Plan and deliver high-touch, account-based field experiences such as executive dinners, customer roundtables, and 1:few events.
-   Coordinate ABM field motions from planning through follow-up, ensuring alignment with Sales outreach and next steps.
-   Execute field marketing programs at scale
-   Plan and execute a defined portfolio of field marketing programs, including conferences, regional events, hosted experiences, and virtual programs.
-   Own end-to-end execution for assigned programs, including timelines, vendors, logistics, staffing coordination, and post-program follow-up.
-   Apply existing field marketing playbooks and contribute improvements based on performance data and execution learnings.

### Own program performance and optimization

-   Partner closely with Revenue Operations (RevOps) and Marketing Operations (MarOps) to define, instrument, and govern success metrics and attribution for assigned field and ABM programs. Agree up-front on lead scoring, UTM conventions, touch attribution, and lead routing so program results are reliable and actionable.
-   Define success metrics for assigned field and ABM programs — including engagement, pipeline influence, win-rate lift, average deal size, and ROI — and translate those into measurable targets and dashboards.
-   Track performance end-to-end: ensure proper tracking and data flows with MarOps, validate data quality with RevOps, and maintain shared dashboards that surface program health and revenue impact.
-   Deliver post-program reporting with clear insights and prioritized recommendations for Sales, RevOps, and marketing stakeholders (e.g., what to scale, what to iterate, and where attribution pulls or tracking gaps exist).

### Cross-functional collaboration and execution rigor

-   Collaborate with marketing partners (content, product marketing, lifecycle, brand) to ensure messaging and campaign alignment.
-   Work closely with Sales and Client Partnerships to coordinate staffing, outreach, and follow-up execution.
-   Maintain clear timelines, calendars, documentation, and communication workflows to support consistent execution.
-   Effectively manage budget, ensuring optimization of allocated spend across activities with the greatest impact to pipeline

## Requirements

-   3-5 years of experience in B2B field marketing, events, and/or ABM in a demand generation environment.
-   Experience designing and executing ABM programs for a defined set of accounts in close partnership with Sales.
-   Proven ability to manage multiple field programs simultaneously with strong attention to detail and follow-through.
-   Experience tracking pipeline impact and program performance and using data to inform improvements.
-   Strong cross-functional collaboration, project management, and communication skills.
-   Familiarity with ABM and event tech platforms (CRM/MAP, intent signals)
-   Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B space.

## Benefits

The base salary range for this position is $82,875 - $121,875.

Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

Some of the additional benefits offered are:

-   401K with an employer match
-   Health, dental, vision, life insurance, and short-term and long-term disability coverage. 
-   Flexible spending account for health care and dependent care
-   Wellness Reimbursement
-   Work from Home Reimbursement
-   Flexible vacation policy
-   Parental leave program
-   Company Issued Laptop

## Apply

[Apply at Panorama Education](https://apply.workable.com/panorama-education/j/F706D1056F/apply)

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