# PR and Communications Lead

> PASHA Holding · Baku, Azerbaijan · Full-time · Posted 2026-03-10

**Workplace:** on_site

**Department:** PR and Communications department

## Description

1.      Communication Strategy Development

-   Develop and implement internal/group-wide communication strategies to ensure effective messaging, foster unity, build culture, and enhance awareness of strategy and values, including the employer brand narrative.
-   Create and execute external communication strategies for the countries of presence, focusing on employer and company brand identity, positioning, reputation, and stakeholder relations.
-   Develop and implement international communication strategies targeting countries of interest, ensuring effective positioning, reputation management, and stakeholder engagement through tailored narratives and plans.
-   Develop and implement a sustainability communication strategy to position PASHA Group effectively in ESG-related matters.

2.      External Communication Management

-   Executes initiatives to enhance the organization's reputation and stakeholder engagement through media relations, public relations, and collaborations with government and non-government organizations.
-   Lead the implementation of the Group ESG communication agenda.

3.      International Communication Management

-   Develop and promote PASHA Group narratives tailored for foreign stakeholders, enhancing brand perception through media presence, conferences, and other initiatives.
-   Manage stakeholder relationships and collaborate with external consultants to execute communication plans effectively.

4.      Sustainability Communication Management

-   Develop and implement the PASHA Group sustainability communication agenda, collaborating with external consultants for successful execution.

5.      Advisory Services

-   Provide consultation to PASHA Group companies on internal and external communication matters.
-   Support top management and staff in communication-related issues.

6.      Crisis Communication and Infrastructure Management

-   Manage internal, group-wide, and external crisis communication strategies to safeguard the organization’s reputation.
-   Oversee the development and maintenance of the communication infrastructure within PASHA Group.

## Requirements

**Educational Background:**

-   Bachelor’s or Master’s degree in Communications, Public Relations, International Relations or a related field.
-   Professional certifications, such as:
-   PR Professional Diploma by CIPR and other reputable PR bodies
-   International Certificate in Measurement and Evaluation of Communication (such as AMEC)
-   Sustainability-related certifications.
-   Business education/qualification or relevant knowledge to understand global economics and politics is preferred.

**Professional Competencies:**

-   Expertise in developing and executing communication strategies across internal, external, group-wide, and international channels.
-   Strong knowledge of media relations, public relations, and stakeholder engagement.
-   Proficiency in communication measurement and evaluation techniques.
-   Familiarity with sustainability and ESG communication frameworks.
-   Strategic thinking and problem-solving skills, with a strong understanding of cultural and market dynamics across different regions.

**Relevant Experience:**

-   A minimum of 6 years of experience in public relations, corporate communications, or a related field.
-   Proven track record of managing complex communication initiatives, including crisis communication, brand positioning, and stakeholder management.
-   Experience collaborating with external agencies, consultants, and diverse stakeholder groups.
-   Demonstrated ability to lead communication teams and manage budgets effectively.

## Apply

[Apply at PASHA Holding](https://apply.workable.com/pasha-holding/j/A0842F9CCB/apply)

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