# B2C Performance Marketer | AI-first | Fully Remote | Full-time

> Passion.io · Cape Town, South Africa (Remote) · Full-time · Posted 2026-07-11

**Salary:** USD 10,000–12,000

**Workplace:** remote

## Description

### **Most marketers spend their careers filling footprints someone else left. This is the rare seat where you get to make them.**

Passion.io is a proven, profitable company at the exact moment it goes all-in AI-first with [YouAI](https://youai.so/). The hard part is already done: real customers, real revenue, a funnel that works. What we're building now is that same business rebuilt from the ground up as an AI-first, product-led company. That almost never happens on top of something that already succeeded, and **most people only get to watch this shift from the sidelines. You'd be the one building it.**

**We're hiring a B2C Performance Marketer to own and scale that acquisition engine**. A strong IC to join our fully Remote team spread across the globe in 14+ countries, full-time, and hands-on from day one.

**The proof:** Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users.

## Requirements

### **The operator we're looking for**

-   Highly operational and hands-on. You ship independently and fast.
-   AI-native: you build agentic workflows, you don't just prompt ChatGPT.
-   Deep paid expertise in info-product, webinar, VSL, or direct-response economics. Ideally you've scaled a webinar or VSL funnel yourself.
-   Hungry, high-energy, and happiest when you're moving.
-   A strong individual contributor who wants a big opportunity to run at.

### **What you'll own**

-   B2C paid performance end to end: ads, angles, creative, funnel. You make the ads, you don't just brief them.
-   Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form.
-   Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels.
-   Building AI and agentic workflows that produce more creative, faster, with less.
-   Working alongside our VP Sales, video editor, and CRM manager.

### **What winning looks like**

-   The funnel is profitable, not just efficient.
-   CAC, ROAS, and conversion improve month on month.
-   A steady stream of winning creative tests that beat the last benchmark.
-   Our new B2C offers launched and scaled with fresh brand faces and AI-first education.

## Benefits

### **What's in it for you**

-   Own and scale our 7 and 8-figure paid funnels, AI-first and fully backed.
-   Profit share and equity. We're building a $30m business with 30 people, and software equity is worth far more than an agency or info-business seat.
-   Fully remote. The team already spans 14 countries.
-   Equipment and vacation covered.

**The move:** If you've scaled a paid funnel and you want to do the best work of your career at the moment a proven company reinvents itself AI-first, apply now. **👉 Tell us what you've actually built, in your own words. We read every application.**

🔥 **Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire.**

Drop [Monique](https://www.linkedin.com/in/monique-van-vuuren-van-der-walt-24164617/) (our Senior Talent and People Ops Manager) a DM directly.

## Apply

[Apply at Passion.io](https://apply.workable.com/passionio/j/B2DB3E920D/apply)

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