# B2B GTM and Growth Marketer | Fully Remote | AI-First | Full-time

> Passion.io · Cape Town, South Africa (Remote) · Full-time · Posted 2026-07-11

**Salary:** USD 10,000–12,000

**Workplace:** remote

## Description

**The hardest part of B2B isn't closing. It's access.**

This role is about opening doors most people never get near, for a company that's rewriting itself AI-first while it's already winning.

Passion.io is a proven, profitable company at the moment it goes all-in on an AI-first, product-led model with [YouAI](https://youai.so/). Real customers, real revenue, a brand people trust.

What we're building now is the B2B engine that puts our CEO in front of the right business owners, and the AI systems that make it scale. **This is blue-ocean work on top of a company that already succeeded, and you'd be building it, not watching it.**

**The proof:** Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users, $75m+ revenue.

**We're hiring a B2B GTM / Growth Marketer - A strong IC to join our fully Remote team** spread across the globe in 14+ countries who works directly with the CEO. Full-time, and hands-on from day one.

## Requirements

### **The operator we're looking for**

-   A B2B GTM operator who gets into rooms with hard-to-reach buyers. If you can't reach the CEO, you reach the assistant and get on the calendar. You love sales, people, and funnels.
-   SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. Sales-literate, not just brand.
-   A strategic builder: playbooks over decks. You place bets, prioritise hard, and follow through.
-   AI-native. You build an agentic team around yourself so one operator delivers like a whole team.
-   A direct-response brand instinct, comfortable ghostwriting and reaching as the founder.
-   Someone who complements a visionary CEO with focus, structure, and execution.  
    

### **What you'll own**

-   B2B and SMB go-to-market end to end: who we target, how we reach them, how we win.
-   Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing.
-   [Matt's platform](https://www.youtube.com/redirect?event=channel_description&redir_token=QUFFLUhqa2JjOWtQdlU1X3RkcHBhb0IzRFdQRmkzbVd3QXxBQ3Jtc0tsM3dkV3RmUVhJOTJKcWloeXByNUpqMUxHekdkeUVKNkRmY3lHblZ6d1RhUW1KQnQ3SkpyZDludW9ZaUlvMlZKeGlPV21FaXpoU0Z3d1RpWGcxTzliRE9QVXFwRVhERXBCOXlHYS1xQ2xFSDR3bHptdw&q=https%3A%2F%2Fmarketingled.com): his personal brand and speaker placement, building "How to AI for business owners".
-   Positioning and ICP messaging that make YouAI the obvious choice.
-   The whole GTM built as AI and agentic systems, not manual labour.

### **What winning looks like**

-   Qualified pipeline and the right people in the room, consistently. This is the core metric.
-   Matt on at least one relevant stage a quarter and a personal brand that's growing.
-   A documented B2B and SMB GTM playbook the team can run.
-   Agentic outbound systems live and working.

## Benefits

### **What's in it for you**

-   Own and scale our 8-figure business into SMB B2B, AI-first and fully backed.
-   Profit share and equity. We're building a $30m business with 30 people.
-   Fully remote. The team already spans 14 countries.
-   Equipment and vacation covered.  
    

**The move:** If you know how to get in front of people everyone else can't reach, and you want to build a GTM engine from the ground up directly with the CEO, apply now. **👉 Show us one door you opened that you're proud of. We read every application.**  

🔥 **Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire.**

Drop [Monique](https://www.linkedin.com/in/monique-van-vuuren-van-der-walt-24164617/) (our Senior Talent and People Ops Manager) a DM directly.

## Apply

[Apply at Passion.io](https://apply.workable.com/passionio/j/DEB5576CAB/apply)

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