# Performance Marketing Manager

> Pavago · Brazil (Remote) · — · Posted 2026-05-11

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Performance Marketing Manager (Paid Media, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)**

### **About the Role**

We’re hiring a **Performance Marketing Manager** who knows how to turn ad spend into **qualified leads and revenue**.

You’ll own **paid media strategy, execution, and optimization** across Google, Meta, LinkedIn, and emerging channels. This is a hands-on role with clear accountability — not just managing campaigns, but improving **CPA, ROAS, and pipeline growth** month over month.

If you think in funnels, test relentlessly, and make decisions based on data — this role is for you.

### **Responsibilities**

### **Paid Media Strategy & Execution**

-   Build and manage campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok**
-   Design and execute **full-funnel B2B lead generation strategies**
-   Launch campaigns end-to-end (structure, targeting, tracking, creatives, optimization)
-   Write **high-converting ad copy** and collaborate on creative production
-   Align messaging across paid, organic, and content channels

### **Optimization & Scaling**

-   Monitor campaigns daily and make **data-driven optimizations**
-   Run structured **A/B tests** across creatives, audiences, bidding, and landing pages
-   Optimize budgets and targeting to improve **CPA, CPL, and ROAS**
-   Identify and scale high-performing campaigns while maintaining efficiency
-   Stay updated on platform changes, algorithms, and privacy updates

### **Analytics & Reporting**

-   Track key metrics: **CTR, CPC, CPL, CPA, ROAS, Conversion Rate (CVR)**
-   Use **Google Analytics (GA4), Google Tag Manager, and platform dashboards** to evaluate performance
-   Build clear reports with insights and actionable recommendations
-   Translate data into strategy improvements

### **Cross-Team Collaboration**

-   Work closely with marketing and sales teams to align campaigns with **revenue goals**
-   Provide data-backed feedback on creatives and messaging
-   Contribute to broader growth initiatives across paid, content, and lifecycle marketing

### **Requirements**

-   3+ years of hands-on experience managing **paid media campaigns (Google Ads, Meta, LinkedIn)**
-   Proven track record improving **CPA, ROAS, and campaign scalability**
-   Strong experience in **B2B lead generation and pipeline growth**
-   Deep understanding of **PPC fundamentals** (bidding, targeting, retargeting, funnel optimization)
-   Experience with **conversion tracking, pixels, UTM tracking, and attribution models**
-   Proficiency in:

-   Google Analytics (GA4)
-   Google Tag Manager

-   Ability to independently launch and optimize campaigns end-to-end
-   Strong **ad copywriting and testing mindset**

### **Nice to Have**

-   Experience with **CRM and marketing automation tools** (HubSpot, Salesforce, Marketo)
-   Funnel optimization and advanced audience segmentation experience
-   Google Ads or Meta certifications
-   Experience managing multiple accounts or large ad budgets
-   Familiarity with **creative tools** (Canva, Adobe Creative Suite)

### **Tools & Tech**

-   Google Ads
-   Meta Ads (Facebook/Instagram)
-   LinkedIn Ads
-   X (Twitter), Reddit, TikTok Ads
-   Google Analytics (GA4)
-   Google Tag Manager
-   CRM tools (HubSpot, Salesforce, Marketo)

### **Why Join**

-   Own full-funnel **performance marketing strategy and execution**
-   Direct impact on **revenue and growth**
-   Work in a **data-driven, results-focused environment**
-   Opportunity to scale campaigns across multiple platforms and budgets
-   Fully remote role with high ownership and autonomy

### **Apply Now**

If you’re a **Performance Marketing Manager who can turn ad spend into pipeline and revenue**, we’d love to hear from you.

Apply now and help scale high-performing paid campaigns across multiple platforms.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/0807C72A87/apply)

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