# Inbound Marketing Manager (B2B Pipeline & Demand Generation) > Pavago · Colombia (Remote) · — · Posted 2026-08-17 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring an **Inbound Marketing Manager** to build and scale a predictable B2B pipeline through **LinkedIn content, audience engagement, lead nurturing, and demand generation**. This is not a traditional content marketing or social media role. Your primary goal is simple: **Turn content → conversations → qualified pipeline.** You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities. You’ll own: - LinkedIn content and thought leadership - Content-led lead generation - Audience engagement - Inbound conversations - Lead nurturing - Funnel optimization - Pipeline contribution If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit. ### **What You’ll Own** ### **Content-Driven Lead Generation** - Create high-performing LinkedIn content, including: - Posts - Hooks - Carousels - Thought-leadership content - Identify content angles that attract: - B2B buyers - Founders - Executives - Decision-makers - Develop content around customer pain points, industry insights, objections, and buying triggers - Test different messaging, formats, and positioning - Optimize content based on engagement quality and pipeline contribution — not vanity metrics ### **Content → Conversation → Pipeline** - Turn LinkedIn engagement into meaningful sales conversations - Identify high-intent signals across: - Likes - Comments - Profile views - Inbound messages - Start natural, relationship-driven conversations with relevant prospects - Use personalized, non-salesy DMs to engage potential buyers - Qualify prospects based on fit, interest, and buying intent - Move qualified opportunities into the sales pipeline - Maintain clear visibility into where leads originated and how they progressed ### **Audience Engagement & Lead Nurturing** - Engage consistently with prospects and target accounts through comments and DMs - Build genuine relationships with relevant B2B audiences - Follow up with prospects using value-driven interactions - Re-engage warm prospects when appropriate - Nurture leads that are interested but not yet ready for a sales conversation - Ensure promising opportunities do not fall through the cracks ### **Funnel & Conversion Optimization** Build and improve a simple inbound funnel: **Content → Engagement → Conversation → Qualified Lead → Call** - Track conversion performance across each stage - Identify bottlenecks and opportunities for improvement - Develop lead magnets and content offers - Build simple nurture flows - Improve messaging based on prospect responses and buying signals - Create repeatable systems that make inbound pipeline generation more predictable ### **LinkedIn Growth & Personal Brand Development** - Support founder-led LinkedIn growth and positioning - Develop content that strengthens authority and credibility within the target market - Maintain consistent publishing and engagement - Understand which topics attract the right audience rather than simply generating reach - Build a relevant network of prospects and industry decision-makers ### **Pipeline Tracking & Performance** - Track inbound leads and conversations using CRM tools such as **HubSpot** - Maintain visibility into: - Lead source - Conversation status - Qualified opportunities - Calls booked - Pipeline generated - Measure content performance against business outcomes - Use data to improve content, messaging, and conversion strategies ### **Founder & Sales Collaboration** - Work directly with the founder on pipeline quality - Share insights around: - Messaging - Prospect objections - Audience behavior - Buying signals - Content performance - Identify recurring questions and objections that can become future content - Help improve the quality of prospects entering sales conversations ### **What Makes You a Strong Fit** You may be especially successful in this role if: - You understand that content is a **pipeline-generation channel**, not just a branding exercise - You’ve personally generated leads, conversations, or booked calls through organic content - You understand LinkedIn beyond impressions and follower growth - You are comfortable starting conversations with prospects - You think in funnels, systems, and conversion rates - You combine strong copywriting with analytical thinking - You take ownership of business outcomes rather than simply completing marketing tasks - You enjoy working directly with founders in fast-moving environments ### **Required Experience & Skills** ### **Must-Have** - **2+ years of experience** in: - B2B inbound marketing - Content-led growth - Organic demand generation - LinkedIn marketing - Strong hands-on experience creating LinkedIn content - Proven ability to generate: - Inbound leads - Prospect conversations - Qualified opportunities - Booked calls - Excellent copywriting and messaging skills - Strong understanding of: - B2B buyer behavior - Lead nurturing - Funnel conversion - Organic demand generation - Understanding of B2B sales cycles, including **2–3 month buying journeys** - Strong written and verbal English communication - Ability to work independently during U.S. business hours ### **Nice to Have** - Experience building founder or executive personal brands - Experience with: - HubSpot - Apollo - CRM systems - LinkedIn analytics - Content scheduling tools - Experience building: - Lead magnets - Nurture flows - Content funnels - Background in: - B2B SaaS - Agencies - Professional services - Founder-led businesses - Experience collaborating directly with founders or sales leadership ### **What a Typical Day Looks Like** You may spend your day: - Writing and publishing LinkedIn content - Reviewing engagement and identifying high-intent prospects - Responding to comments and inbound messages - Starting conversations with relevant prospects - Following up and nurturing warm leads - Moving qualified opportunities into the pipeline - Tracking content-to-pipeline conversion - Testing new hooks, messaging, and content angles - Reviewing performance and identifying optimization opportunities - Collaborating with the founder on prospect quality, objections, and positioning **In short:** You turn attention into conversations — and conversations into qualified B2B pipeline. ### **Key Metrics for Success** - Qualified inbound conversations generated - Qualified leads added to the pipeline - Calls booked from organic content - Pipeline generated from LinkedIn - Content → Conversation conversion rate - Conversation → Qualified Lead conversion rate - Conversation → Call conversion rate - Quality of audience engagement - Consistency of content output - Lead nurturing and follow-up effectiveness ### **Why This Role Stands Out** - Direct impact on revenue rather than vanity marketing metrics - Full ownership of inbound pipeline generation - Opportunity to build a scalable content-led demand engine - Work directly with the founder - Fast feedback and execution cycles - Minimal corporate layers and approval processes - Strong autonomy over content, engagement, and funnel optimization - Growth opportunities into: - **Head of Growth** - **Demand Generation Lead** - **Inbound Marketing Lead** - **Growth Marketing Manager** ### **Interview Process** 1. Initial Screening Call 2. **Spark Hire Intro Video** 3. Recruiter Interview 4. Final Interview 5. Offer & Onboarding ### **Apply Now** If you have successfully generated **B2B leads and pipeline through LinkedIn content**, understand how to turn engagement into genuine prospect conversations, and care more about **qualified opportunities than vanity metrics**, we’d love to hear from you. This is a high-ownership opportunity to build a measurable inbound growth engine and turn **content → relationships → pipeline → revenue**. **#InboundMarketing #B2BMarketing #DemandGeneration #LinkedInMarketing #ContentMarketing #LeadGeneration #GrowthMarketing #B2BSales #ContentLedGrowth #RemoteJobs #MarketingJobs** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/0900BFD43F/apply) --- Powered by [Workable](https://www.workable.com)