# Performance Marketing Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-05-12

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Performance Marketing Specialist (Paid Ads, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)**

### **About the Role**

We’re hiring a **Performance Marketing Specialist** to plan, execute, and optimize **paid marketing campaigns across Google, Meta, LinkedIn, and other platforms**.

This is a hands-on role where you’ll manage the full funnel — from **campaign setup to optimization and scaling** — with a clear focus on **driving leads, sales, and ROI**.

If you’re both **analytical and creative**, and know how to improve **CPA, ROAS, and conversion rates**, this role is for you.

### **Responsibilities**

### **Campaign Strategy & Execution**

-   Build and manage campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms**
-   Plan and execute campaigns for **lead generation, sales, and brand awareness**
-   Create and test **ad creatives, targeting, and messaging**
-   Collaborate with content and creative teams for consistent campaign execution

### **Optimization & Growth**

-   Monitor campaign performance daily and identify **optimization opportunities**
-   Run structured **A/B tests** across creatives, audiences, and landing pages
-   Optimize **budgets, bids, and targeting** to improve ROI and efficiency
-   Stay updated on platform changes and best practices

### **Analytics & Reporting**

-   Track key metrics: **CTR, CPC, CPL, CPA, ROAS, Conversion Rate**
-   Use **Google Analytics, Tag Manager, and ad platforms** for performance analysis
-   Build reports with **actionable insights and recommendations**
-   Use data to refine overall paid media strategy

### **Collaboration & Strategy Alignment**

-   Work with marketing and sales teams to align campaigns with **business goals**
-   Contribute to integrated strategies across **paid, organic, and content marketing**
-   Provide **data-backed feedback** on creatives and messaging

### **Requirements**

-   3+ years of experience managing **paid marketing campaigns (Google Ads, Meta, LinkedIn)**
-   Proven track record of improving **ROAS, reducing CPA, and scaling campaigns**
-   Strong understanding of **PPC, attribution models, and conversion tracking**
-   Experience with:

-   **Google Analytics**
-   **Google Tag Manager**

-   Strong analytical, communication, and project management skills
-   Comfortable working **remote during U.S. time zones**

### **Nice to Have**

-   Experience with **lead generation and e-commerce campaigns**
-   Familiarity with **CRM and marketing automation tools** (HubSpot, Salesforce, Marketo)
-   Experience with **funnel marketing and audience segmentation**
-   Google Ads or Meta Ads certifications
-   Experience managing multiple accounts or ad portfolios

### **Tools & Tech**

-   Google Ads
-   Meta Ads (Facebook/Instagram)
-   LinkedIn Ads
-   Google Analytics
-   Google Tag Manager
-   CRM tools (HubSpot, Salesforce, Marketo)

### **Why Join**

-   Own and scale **paid marketing campaigns across multiple platforms**
-   Direct impact on **growth, revenue, and marketing performance**
-   Work in a **data-driven, performance-focused environment**
-   Opportunity to test, experiment, and optimize at scale
-   Fully remote role with strong ownership and autonomy

### **What Success Looks Like**

-   Improved **CTR, CPA, and ROAS across campaigns**
-   Consistent growth in **leads and conversions**
-   Efficient use of marketing budgets
-   Strong reporting and data-driven decision-making
-   Continuous campaign optimization and scaling

### **Apply Now**

If you’re a **Performance Marketing Specialist who can execute, optimize, and scale paid campaigns**, we’d love to hear from you.

Apply now and drive measurable growth through high-performing digital campaigns.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/0CAB9A6889/apply)

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