# Inbound Marketing Manager

> Pavago · India (Remote) · — · Posted 2026-08-20

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

At Pavago, one of our clients is hiring an **Inbound Marketing Manager** to build and scale a content-driven B2B lead generation engine.

This is **not a cold outreach or appointment-setting role**. Your focus is turning **LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline**.

You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.

### **What You’ll Own**

### **LinkedIn Content & Demand Generation**

-   Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
-   Develop content that attracts high-intent B2B prospects
-   Write conversion-focused content designed to generate conversations and pipeline
-   Test content angles, messaging, and formats based on performance
-   Build messaging around buyer pain points, intent, and the customer journey

### **Content → Conversation → Pipeline**

-   Turn comments, profile views, engagement, and inbound messages into sales conversations
-   Initiate natural, value-driven DMs with engaged prospects
-   Qualify inbound opportunities and move them into the sales funnel
-   Generate consistent qualified leads and booked calls from organic content

### **Audience Engagement & Lead Nurturing**

-   Engage with prospects through comments, DMs, and relationship-building
-   Nurture leads through strategic follow-ups and educational content
-   Build trust with potential buyers over time
-   Strengthen founder positioning and personal brand authority

### **Inbound Funnels & Conversion**

-   Build simple funnels from **content → engagement → conversation → booked call**
-   Create lead magnets, nurture flows, and conversion-focused assets
-   Identify funnel bottlenecks and improve conversion rates
-   Track which content and conversations contribute to pipeline

### **Founder Collaboration**

-   Work directly with the founder on messaging, positioning, and lead quality
-   Share audience insights, objections, and market feedback
-   Refine content based on real prospect conversations
-   Support broader demand generation and organic growth initiatives

### **Requirements**

-   2+ years of experience in **B2B inbound marketing, content-led lead generation, demand generation, or organic growth**
-   Strong hands-on experience with **LinkedIn content strategy**
-   Proven ability to generate **inbound leads, booked meetings, or pipeline from organic content**
-   Excellent copywriting, hooks, storytelling, and messaging skills
-   Strong understanding of B2B buyer journeys and sales funnels
-   Experience turning audience engagement into qualified conversations
-   Strong relationship-building and communication skills
-   Analytical mindset with the ability to optimize based on performance
-   Comfortable working independently during U.S. business hours

### **Nice to Have**

-   Experience growing founder-led or executive personal brands
-   Experience with B2B services, SaaS, consulting, agencies, or professional services
-   Familiarity with LinkedIn analytics and content performance tracking
-   Experience building lead magnets and nurture sequences
-   Understanding of pipeline attribution and demand generation
-   CRM and lead-tracking experience

### **What Success Looks Like**

You consistently generate **qualified B2B conversations and booked calls from content**, not simply impressions and followers.

Key KPIs include:

-   Qualified inbound conversations
-   Leads and booked calls generated from LinkedIn
-   Inbound pipeline contribution
-   Content-to-conversation conversion
-   Conversation-to-call conversion
-   Quality of audience engagement
-   Consistent growth in relevant B2B audience reach

### **Interview Process**

1.  Initial Screening Call
2.  **Spark Hire Video Interview**
3.  Recruiter Interview
4.  Final Interview
5.  Offer & Onboarding

### **Apply Now**

If you know how to turn **LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline**, we’d love to hear from you.

**#InboundMarketing #DemandGeneration #LinkedInMarketing #B2BMarketing #ContentMarketing #LeadGeneration #OrganicGrowth #LinkedInGrowth #RemoteMarketing #RemoteJobs**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/0CF0871F50/apply)

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