# B2B Graphic Designer > Pavago · Pakistan (Remote) · — · Posted 2026-08-17 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **B2B Graphic Designer (Performance Ads – LinkedIn, Meta & Google) – Remote | EST** **Position Type:** Full-Time, Independent Contractor **Location:** Remote **Working Hours:** U.S. Eastern Time (EST) ### **About the Role** At Pavago, one of our clients is hiring a **B2B Graphic Designer** to create high-performing static advertising creatives for cold B2B audiences across **LinkedIn Ads, Meta Ads, and Google Display**. This is not a brand-design-only role. Your work will be directly connected to **campaign performance, clicks, engagement, and conversions**. You’ll take campaign messaging, Ideal Customer Profile (ICP) insights, offers, and growth strategies and translate them into clear, compelling creatives designed to capture attention and drive action. We’re looking for a designer who understands that successful performance creative combines **strong visual design, messaging hierarchy, buyer psychology, and continuous testing**. If you design with performance in mind and enjoy using campaign data to make your next creative better than the last, this role is a strong fit. ### **What You’ll Own** ### **Performance Ad Creative Design** Create conversion-focused static advertising creatives for: - LinkedIn Ads - Meta Ads (Facebook & Instagram) - Google Display Network You’ll: - Translate campaign messaging into clear, scroll-stopping visuals. - Design creatives specifically for cold B2B audiences. - Develop multiple creative concepts and variations for testing. - Experiment with different headlines, layouts, imagery, and CTAs. - Adapt designs across platform-specific dimensions and placements. - Maintain visual clarity across desktop and mobile environments. - Ensure every creative communicates the core message quickly and effectively. ### **B2B Creative Strategy** Turn campaign strategy and ICP insights into effective visual concepts. You’ll consider: - Target audience - Buyer pain points - Value propositions - Funnel stage - Campaign objective - Offer positioning - Messaging hierarchy - CTA placement Rather than simply receiving a brief and producing a graphic, you’ll contribute ideas about **how the message should be presented visually to maximize performance**. ### **Creative Testing & Iteration** Support a structured creative testing process. You’ll: - Develop multiple variations of winning concepts. - Create alternative headlines, layouts, CTAs, and visual approaches. - Support A/B and multivariate creative testing. - Review performance feedback from marketing teams. - Identify patterns across winning and underperforming creatives. - Iterate based on actual campaign results. - Help establish repeatable creative frameworks based on what works. The goal is not simply to produce more designs — it is to **continuously improve creative performance**. ### **LinkedIn, Meta & Google Creative Optimization** Understand how creative requirements differ across advertising platforms. Create platform-ready assets for: **LinkedIn** - Sponsored content - Single-image ads - B2B lead generation campaigns - Thought-leadership and demand generation campaigns **Meta** - Facebook and Instagram feed ads - Lead generation creatives - Retargeting campaigns - Prospecting campaigns **Google** - Responsive Display campaigns - Display banners - Retargeting creatives - Multiple required dimensions and formats Ensure creative remains visually consistent while being optimized for each platform and placement. ### **Collaboration with Marketing & Growth Teams** Work closely with: - Performance marketers - Demand generation teams - Growth marketers - Copywriters - Marketing leadership You’ll: - Review campaign briefs and messaging frameworks. - Understand campaign goals before beginning design. - Translate copy and positioning into effective visuals. - Contribute creative concepts during campaign planning. - Incorporate performance feedback into future designs. - Maintain alignment between messaging, design, and funnel objectives. ### **Scalable Creative Production** Build systems that allow the team to produce and test creatives efficiently. You’ll: - Create reusable design templates. - Build scalable creative systems. - Maintain organized asset libraries. - Develop repeatable campaign frameworks. - Maintain consistent file naming and version control. - Prepare final assets accurately for launch. - Manage multiple projects and deadlines simultaneously. - Maintain brand consistency without sacrificing testing velocity. ### **AI-Enhanced Creative Workflows** Use AI tools to accelerate creative ideation and production. Tools may include: - Midjourney - Adobe Firefly - ChatGPT - Other emerging AI design and creative tools Use AI to support: - Concept development - Visual ideation - Image generation - Creative exploration - Rapid iteration - Production efficiency AI should improve your workflow and creative output — not replace strong design judgment. ### **Required Experience & Skills** ### **Must-Have** - **3+ years of professional graphic design experience**, with strong exposure to B2B advertising or performance marketing creatives. - Portfolio demonstrating relevant work across: - LinkedIn Ads - Meta Ads - Display advertising - B2B marketing campaigns - Strong proficiency with: - Adobe Photoshop - Adobe Illustrator - Adobe InDesign - and/or Canva - Strong understanding of: - Conversion-focused design - Visual hierarchy - CTA placement - Typography - Layout - Advertising creative principles - Experience designing multiple creative variations for testing. - Understanding of designing for cold audiences. - Experience using AI tools within creative workflows. - Ability to work from marketing briefs, messaging, and campaign strategy. - Strong attention to detail and brand consistency. - Ability to manage multiple projects and deadlines. - Strong written English communication. - Availability during EST business hours. ### **Nice to Have** - Experience working directly with performance marketing or demand generation teams. - B2B SaaS, technology, agency, or professional services experience. - Understanding of performance metrics such as: - CTR - CPC - Conversion Rate - CPA - Experience interpreting creative performance data. - Motion graphics or basic animation capabilities. - Experience with additional AI creative tools. - Familiarity with project management platforms such as: - ClickUp - Asana - Notion - Experience building reusable creative templates and design systems. ### **What Makes You a Strong Fit** You: - Design for **performance, not just aesthetics**. - Understand how quickly an ad needs to communicate its message. - Know how visual hierarchy influences attention and action. - Understand B2B audiences and cold-traffic behavior. - Think about the relationship between copy and design. - Can translate ICP insights into visual concepts. - Enjoy creating multiple variations and testing ideas. - Don’t become overly attached to a creative when the performance data says otherwise. - Use feedback and campaign results to improve future work. - Can balance creativity with speed and production volume. - Use AI tools intelligently to accelerate your workflow. - Stay organized while managing multiple campaigns simultaneously. ### **What a Typical Day Looks Like** Your day may include: - Reviewing campaign briefs, ICP insights, and messaging. - Developing concepts for upcoming B2B campaigns. - Designing LinkedIn, Meta, and Google Display ads. - Creating multiple variations of headlines, layouts, and CTAs. - Collaborating with marketing teams on creative direction. - Reviewing performance feedback from existing campaigns. - Iterating on winning creative concepts. - Reworking underperforming creative approaches. - Using AI tools to accelerate ideation and experimentation. - Resizing and adapting creatives across advertising platforms. - Preparing final assets for campaign launches. - Organizing templates, source files, and asset libraries. In short: **you turn B2B messaging and campaign strategy into performance-focused creative designed to generate attention, clicks, and conversions.** ### **Key Metrics for Success (KPIs)** - Creative-driven improvement in CTR. - Conversion performance of advertising creatives. - Performance of A/B-tested creative variations. - Speed and volume of creative production. - Quality and consistency of campaign assets. - Ability to identify and iterate on winning creative concepts. - On-time delivery of campaign assets. - Alignment between creative execution and campaign objectives. ### **Why This Role Stands Out** - Direct impact on paid marketing performance and revenue. - Creative ownership across LinkedIn, Meta, and Google campaigns. - Work closely with growth and demand generation teams. - Opportunity to see how your designs perform using real campaign data. - Continuous creative testing and experimentation. - AI-integrated design environment. - High ownership with room to influence creative strategy. - Opportunity to grow into: - Senior Performance Designer - Creative Strategist - Performance Creative Lead - Associate Creative Director ### **Interview Process** 1. **Initial Application Review** 2. **Spark Hire Intro Video** 3. **Portfolio & Creative Review with Pavago Recruiter** 4. **Client Interview** 5. **Final Interview** 6. **Offer & Onboarding** ### **Apply Now** If you have experience designing **B2B performance ads for LinkedIn, Meta, or Google** and understand how to combine **visual design, buyer psychology, messaging, and performance data**, we’d love to hear from you. This role is ideal for a designer who wants their work to do more than look good — **it should capture attention, communicate value, and drive measurable action.** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/0E486394DE/apply) --- Powered by [Workable](https://www.workable.com)