# Full Stack Engineer > Pavago · Mexico (Remote) · — · Posted 2026-08-13 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Full Stack Engineer** **Next.js, React, Python, AI & Marketing Technology | Remote | EST Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours – EST ### **About the Role** At Pavago, one of our clients—a fast-growing marketing agency serving **150+ home service businesses**—is hiring a **Full Stack Engineer** to build and scale the technology powering its marketing, lead generation, tracking, and revenue operations. This is a **hands-on builder role**, not a strategy-only engineering position. You’ll work across: - Full-stack application development - Marketing data and attribution - Meta Pixel & Conversion API (CAPI) - AI-powered marketing workflows - CRM integrations and automation - Internal dashboards and operational tools You’ll work directly with leadership, media buyers, and operators to turn real business problems into **production-ready systems that improve campaign performance, lead conversion, and operational efficiency**. If you’re a strong full-stack engineer who understands both **software engineering and performance marketing technology**, this role is a strong fit. ### **What You’ll Own** ### **Full-Stack & Internal Tool Development — Primary Focus** Build, deploy, and maintain internal applications using: - **Next.js** - **React** - **Python** You’ll: - Develop marketing dashboards and reporting systems - Build internal operational tools used by media buyers and teams - Replace repetitive manual workflows with scalable software - Develop reliable backend services and integrations - Take systems from concept through production deployment - Continuously improve tools based on real user and campaign needs ### **Marketing Data, Tracking & Attribution — Core Focus** Own and improve the technical infrastructure connecting advertising performance to actual business outcomes. You’ll: - Implement and optimize **Meta Pixel** - Work hands-on with **Meta Conversion API (CAPI)** - Configure accurate event tracking - Handle event deduplication - Improve attribution accuracy - Troubleshoot tracking discrepancies - Build pipelines connecting: **Ad Platforms → Backend Systems → CRM → Reporting Dashboards** Develop reporting systems that give teams visibility into metrics such as: - ROAS - CPL - CAC - Conversion rates - Lead quality - Campaign performance ### **AI Integration & Marketing Automation** Build AI directly into live marketing and operational workflows. Use APIs such as **OpenAI** and similar AI platforms to develop systems for: - Ad copy generation - Creative ideation - Lead scoring - Lead qualification - Campaign analysis - Performance insights - Automated reporting - Operational workflow automation This role requires someone who actively uses modern AI tools—not someone with only theoretical exposure. ### **CRM & Lead Lifecycle Automation — Critical** Integrate and automate CRM platforms such as: - GoHighLevel - Close CRM - HubSpot - Similar CRM systems Build workflows connecting the entire lead lifecycle: **Lead Capture → CRM → Routing → Follow-Up → Pipeline → Conversion → Attribution** You’ll also: - Automate lead routing and assignment - Build pipeline management workflows - Configure webhooks and API integrations - Sync CRM conversion outcomes back to advertising platforms - Support offline conversion and CAPI event tracking - Maintain data consistency across systems - Troubleshoot broken integrations and automation workflows ### **APIs, Webhooks & Systems Integration** Build reliable connections between marketing and operational platforms. You’ll work extensively with: - REST APIs - Webhooks - Third-party integrations - Automation platforms - CRM APIs - Advertising APIs - AI APIs - Backend data flows Ensure systems remain accurate, scalable, and reliable as campaign volume grows. ### **Rapid Execution & Iteration** This is a fast-moving environment where engineering directly impacts revenue. You’ll: - Ship production-ready solutions quickly - Test systems using real campaign data - Iterate based on performance and user feedback - Work closely with media buyers to identify bottlenecks - Troubleshoot operational and technical issues - Prioritize solutions that create measurable business impact - Balance speed with reliability and maintainability ### **Required Experience & Skills** ### **Non-Negotiables** - **4–6+ years of hands-on software engineering experience** - Strong full-stack development experience with: - **React** - **Next.js** - **Python** - Proven experience building and deploying production-level applications or internal tools - Strong experience with: - APIs - Webhooks - Third-party integrations - Automation systems - Active use of AI tools in day-to-day engineering work ### **Marketing / Ad Tech Experience** Hands-on experience in a **marketing, advertising, performance marketing, or ad tech environment is required**. You should have experience with: - Meta Pixel and/or Conversion API (CAPI) - Event tracking - Event deduplication - Attribution - Marketing analytics - Campaign reporting - Advertising data pipelines Experience building dashboards or reporting systems for paid marketing campaigns—particularly **Meta Ads**—is strongly preferred. ### **CRM & Automation Experience** Hands-on experience integrating or automating platforms such as: - GoHighLevel - Close CRM - HubSpot - Similar CRM systems You should understand: - Lead capture - Lead routing - Pipeline management - Follow-up automation - Conversion tracking - Offline events - CRM-to-ad-platform attribution ### **Nice to Have** - Experience working inside a performance marketing agency - Experience supporting high-volume lead generation campaigns - Familiarity with paid media metrics such as: - ROAS - CPL - CAC - Conversion rate - Experience with: - Zapier - Make - Similar automation platforms - Understanding of marketing data pipelines - Familiarity with attribution challenges caused by: - iOS privacy changes - Browser restrictions - Cookie limitations - Experience supporting home services or local lead-generation businesses ### **What Makes You a Strong Fit** You: - Are a **builder first** - Prefer shipping working systems over creating theoretical architecture - Understand how engineering connects to marketing performance and revenue - Can move comfortably between frontend, backend, APIs, CRM systems, and marketing technology - Troubleshoot problems independently - Understand attribution beyond simply installing a tracking pixel - Use AI practically in your development workflow - Work well with non-technical stakeholders such as media buyers and operators - Move quickly without sacrificing system reliability - Take ownership from problem identification through deployment ### **What a Typical Day Looks Like** Your day may include: - Building a new internal tool in Next.js and React - Developing Python backend functionality - Troubleshooting Meta CAPI or Pixel tracking - Investigating attribution discrepancies - Connecting CRM conversion data to advertising platforms - Building or improving a marketing performance dashboard - Creating an AI-powered lead qualification workflow - Developing API or webhook integrations - Automating repetitive operational processes - Meeting with media buyers to understand campaign bottlenecks - Shipping improvements and monitoring their real-world impact **In short:** you build the technology layer connecting advertising, leads, CRM data, AI, attribution, and revenue operations. ### **Key Metrics for Success** - Internal tools successfully adopted by media buyers and operators - Reduced manual work across marketing and CRM workflows - Accurate and reliable conversion tracking - Improved attribution across advertising and CRM systems - Faster campaign reporting and operational execution - Reliable integrations and data flows - Increased automation across repetitive processes - AI systems delivering measurable improvements in efficiency, lead quality, or conversion ### **Why This Role Stands Out** - Build systems with direct impact on marketing performance and revenue - Work across **full-stack engineering, AI, marketing technology, and automation** - Solve real attribution and lead-generation problems - High ownership over technical execution - Direct collaboration with leadership and performance marketing teams - Exposure to 150+ home service businesses and significant campaign data - Opportunity to build systems that become core infrastructure for a growing agency - Fully remote environment ### **Interview Process** 1. Initial Phone Screen 2. Video Interview with Pavago Recruiter 3. Client Interview 4. Offer & Background Verification ### **Apply Now** If you: - Have **4–6+ years of software engineering experience** - Are strong with **Next.js, React, and Python** - Have hands-on **marketing or ad tech experience** - Understand **Meta Pixel, CAPI, attribution, and conversion tracking** - Have built CRM integrations and lead automation workflows - Actively use AI in your engineering work - Love shipping systems that solve real business problems We’d love to hear from you. ### **Important: Spark Hire Video Interview** As part of our application process, qualified candidates will be invited to complete a **one-way video interview through Spark Hire**. This is your opportunity to introduce yourself and highlight your experience with **full-stack development, Next.js, React, Python, marketing technology, Meta Pixel/CAPI, CRM integrations, attribution, automation, and AI-powered systems**. We recommend sharing specific examples of systems you have personally built and deployed—especially projects involving **marketing data pipelines, conversion tracking, CRM automation, internal dashboards, APIs, webhooks, or AI integrations**. Focus on your individual technical contribution and the measurable business impact of your work. Please complete your Spark Hire interview promptly after receiving the invitation. **Candidates who do not complete the video interview may not move forward in the hiring process.** **#FullStackEngineer #FullStackDeveloper #NextJS #ReactJS #PythonDeveloper #AdTech #MarTech #MarketingTechnology #MetaCAPI #MetaPixel #APIs #CRMIntegration #GoHighLevel #HubSpot #AIEngineer #Automation #RemoteDeveloper #SoftwareEngineering #LI-AG1** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/1119451693/apply) --- Powered by [Workable](https://www.workable.com)