# Inbound Marketer

> Pavago · Philippines (Remote) · — · Posted 2026-04-25

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

**Job Title: Inbound Marketer  
Job Type: Full-Time | Remote  
Working Schedule: US Hours**

**About Pavago**  
Pavago is a digital growth partner for fast-moving companies. We help our clients build scalable, inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and distribution. We care about results, ownership, and execution—not vanity metrics.

We’re looking for an **Inbound Marketer** who understands that inbound is more than SEO—it’s about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.

**What You’ll Be Responsible For**

**Content Creation & Optimization**

-   Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
-   Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
-   Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
-   Develop landing pages and conversion-focused copy that turns traffic into qualified leads

**Inbound Marketing Execution (Beyond SEO)**

-   Execute inbound campaigns across multiple channels, including:

-   SEO & content marketing
-   Lead magnets (guides, checklists, playbooks, resources)
-   Social media content that supports inbound distribution
-   Website and landing page experiences

-   Understand how content, distribution, and conversion work together in a full inbound funnel

**Lead Magnets & Conversion Assets**

-   Plan and build lead magnets that solve real user problems and capture demand
-   Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
-   Collaborate with marketing and design teams to improve conversion rates

**Research & Strategy**

-   Conduct deep research on industries, competitors, and audience pain points
-   Identify content gaps and opportunities across the inbound funnel
-   Translate insights into strong content angles and inbound campaigns
-   Stay up to date with SEO, inbound, AI-search, and content distribution trends

**Analytics & Performance**

-   Monitor and evaluate content and inbound performance using:

-   Google Search Console (GSC)
-   Google Analytics 4 (GA4)
-   SEMrush, Ahrefs, AIO

-   Optimize content based on performance, engagement, and conversion data
-   Make decisions rooted in outcomes, not just traffic

**What We’re Looking For**

**Must-Haves**

-   Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
-   Strong understanding of SEO, search intent, and inbound funnels
-   Ability to create content that drives value, not fluff
-   Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
-   Excellent written English with strong storytelling and persuasion skills
-   Portfolio showing results-driven inbound or content work
-   Understanding of how AI is changing content discovery and search
-   Familiarity with social media as a content distribution channel

**Nice-to-Haves**

-   Agency experience
-   Experience building or promoting lead magnets
-   Familiarity with social media as a content distribution channel
-   Understanding of how AI is changing content discovery and search

**Day-to-Day Responsibilities**

-   Write, edit, and optimize inbound content across multiple formats
-   Build and improve lead magnets and conversion assets
-   Collaborate with SEO, marketing, and strategy teams on inbound initiatives
-   Review performance data and continuously improve content and campaigns
-   Research new topics, angles, and opportunities for inbound growth
-   Manage multiple projects while meeting deadlines
-   Participate in team check-ins, reviews, and feedback sessions

**Interview Process**

-   Initial Screening Call – Alignment on inbound thinking, communication, and expectations
-   Practical Assessment – Short inbound/content-focused task
-   Final Interview – Deep dive into strategy, execution, and ownership mindset

#LI-AG1

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/155D4218AC/apply)

---
Powered by [Workable](https://www.workable.com)