# Digital Marketing Specialist > Pavago · El Salvador (Remote) · — · Posted 2026-08-17 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring a hands-on **Digital Marketing Specialist** to manage and optimize digital marketing initiatives across **Google Ads, SEO, and social media**. This is an execution-focused role for someone who enjoys: - Optimizing Google Ads and paid search campaigns - Improving organic traffic and SEO visibility - Growing social media engagement - Analyzing marketing performance data - Testing campaigns to improve conversions - Scaling lead generation efficiently You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization. If you enjoy improving **CTR, CPC, CPA, ROAS, traffic, engagement, and conversions**, this role is a strong fit. ### **What You’ll Own** ### **Google Ads & Paid Search – Primary Focus** Build, manage, and optimize Google Ads campaigns across: - Search - Display - Remarketing - Performance Max (PMax) Manage campaign execution, including: - Keyword research - Audience targeting - Campaign and ad group structure - Budget allocation - Bidding strategies - Campaign scaling Write and test: - Headlines - Ad copy - CTAs - Creative variations Continuously monitor and optimize: - CPC - CTR - CPA - Conversions - ROAS Identify performance gaps and implement data-backed improvements to increase campaign efficiency. ### **SEO & Organic Growth** Conduct keyword and competitor research using: - SEMrush - Ahrefs - Google Search Console Optimize: - Metadata - Page titles - Headings - Internal linking - Website content - On-page SEO Support: - Technical SEO improvements - Content optimization - Organic growth initiatives Monitor: - Keyword rankings - Organic traffic - Search visibility - Keyword opportunities Identify content gaps and opportunities to increase qualified organic traffic. ### **Social Media Management & Engagement** Manage day-to-day engagement across: - LinkedIn - Instagram - Facebook Support: - Content scheduling - Caption writing - Post optimization - Comments and DMs - Audience interactions Monitor: - Engagement - Follower growth - Audience activity - Content performance Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence. ### **Reporting & Analytics** Monitor performance across: - Google Ads - SEO - Organic traffic - Social media Analyze data using: - Google Analytics 4 (GA4) - Google Ads - Meta platforms - SEMrush - Ahrefs - Google Search Console Prepare: - Performance reports - Campaign summaries - Optimization recommendations - Actionable marketing insights Maintain organized documentation of campaign changes, tests, results, and performance updates. ### **Testing & Conversion Optimization** - Test new ad copy, headlines, CTAs, and audience segments - Conduct A/B testing where appropriate - Identify landing page and conversion bottlenecks - Recommend improvements based on campaign and user data - Scale successful campaigns while maintaining efficiency - Continuously improve lead generation and conversion performance ### **What Makes You a Strong Fit** You: - Combine analytical thinking with hands-on execution - Enjoy optimizing campaigns and improving performance metrics - Understand both paid and organic digital marketing - Proactively identify growth opportunities - Make decisions based on data rather than assumptions - Care about leads and conversions, not just impressions - Are organized, detail-oriented, and accountable - Can independently manage multiple marketing priorities ### **Required Experience & Skills** ### **Must-Have** - **3+ years of hands-on digital marketing experience** - Strong experience managing: - Google Ads campaigns - SEO initiatives - Social media channels - Strong understanding of: - PPC - SEO - Digital marketing analytics - CPC - CTR - CPA - Conversion Rate - ROAS - Hands-on experience with: - Google Ads - Google Analytics 4 (GA4) - SEMrush - Ahrefs - Meta platforms - Strong keyword research and campaign optimization skills - Strong written English and copywriting ability - Ability to analyze performance data and make optimization decisions - Strong attention to detail and organization - Ability to work independently during U.S. business hours ### **Nice to Have** - Experience managing multiple client accounts - Background in: - SaaS - E-commerce - B2B marketing - Experience with: - A/B testing - Landing page optimization - Conversion Rate Optimization (CRO) - Familiarity with: - Content marketing - Marketing automation - Email marketing workflows ### **Tools & Platforms** - Google Ads - Google Analytics 4 (GA4) - Google Search Console - SEMrush - Ahrefs - Meta platforms - LinkedIn - Instagram - Facebook ### **What a Typical Day Looks Like** You might: - Review Google Ads dashboards and marketing KPIs - Optimize campaigns, budgets, bids, keywords, and targeting - Test new headlines, ad copy, and audience segments - Monitor SEO rankings and organic traffic - Update keyword targeting and on-page SEO - Respond to social media comments and DMs - Review social engagement and audience growth - Analyze traffic, leads, conversions, and ROAS - Document campaign changes and test results - Prepare performance reports and recommendations **In short:** You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels. ### **Key Metrics for Success** ### **Paid Advertising** - Return on Ad Spend (ROAS) - Cost Per Acquisition (CPA) - Cost Per Click (CPC) - Click-Through Rate (CTR) - Conversion Rate - Lead generation ### **SEO** - Organic traffic growth - Keyword ranking improvements - Search visibility - Qualified organic traffic ### **Social Media** - Engagement growth - Audience/follower growth - Responsiveness to comments and DMs - Content performance ### **Overall** - Accurate and actionable reporting - Consistent campaign optimization - Improved conversion performance - Efficient use of marketing budgets ### **Why This Role Stands Out** - Strong ownership across **Google Ads, SEO, and social media** - Hands-on role with measurable business impact - Exposure to both paid and organic acquisition - Opportunity to test and optimize campaigns continuously - Performance-focused environment with meaningful autonomy - Fully remote work environment - Growth opportunities into: - Performance Marketing Manager - Growth Marketing Lead - Paid Media Specialist - Digital Marketing Manager ### **Interview Process** 1. Initial Screening Call 2. **Spark Hire Intro Video** 3. Recruiter Interview 4. Final Interview 5. Offer & Onboarding ### **Apply Now** If you: - Enjoy optimizing digital campaigns - Have hands-on Google Ads experience - Understand SEO and organic growth - Enjoy managing social media engagement - Love analyzing and improving performance metrics - Thrive in execution-focused marketing environments This is a strong opportunity to take ownership of **paid advertising, SEO, social media, and digital marketing performance** in a results-driven remote role. **#DigitalMarketing #GoogleAds #SEO #PPC #PaidMedia #SocialMediaMarketing #PerformanceMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/1C0C78BBE1/apply) --- Powered by [Workable](https://www.workable.com)