# Paid Ads Specialist > Pavago · Brazil (Remote) · — · Posted 2026-05-08 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Job Title: Paid Ads Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels. This role combines strategic planning with hands-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI. The ideal candidate is analytical, data-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization. ### **Responsibilities** ### **Paid Media Strategy & Planning** • Develop and execute comprehensive paid advertising strategies aligned with business growth goals • Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms • Research audience segments, keywords, competitors, and targeting opportunities • Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership • Align paid media initiatives with broader marketing, sales, and brand strategies ### **Campaign Execution & Optimization** • Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives • Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies • Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance • Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS • Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency • Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and automated bidding strategies ### **Analytics, Tracking & Reporting** • Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other tracking systems • Analyze campaign performance data to identify trends, opportunities, and areas for optimization • Build weekly and monthly performance reports with actionable insights and strategic recommendations • Monitor attribution models and customer acquisition performance across channels • Use data-driven insights to refine audience targeting, creative direction, and channel allocation ### **Collaboration & Cross-Functional Coordination** • Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns • Work with landing page and web teams to improve conversion performance and user experience • Maintain communication with platform representatives and stay current on advertising platform updates and best practices • Contribute ideas for scaling paid acquisition and improving overall marketing efficiency ### **What Makes You a Perfect Fit** • Performance-focused marketer who thrives on measurable business results • Strong balance between creativity and analytical decision-making • Passionate about testing, optimization, and campaign experimentation • Highly organized with the ability to manage multiple campaigns simultaneously • Strong communicator who can clearly explain campaign performance and recommendations • Proactive learner who stays ahead of advertising trends, algorithms, and platform changes ### **Required Experience & Skills** • Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms • Strong understanding of PPC strategy, attribution models, and conversion tracking • Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards • Ability to analyze performance data and make optimization decisions based on metrics • Excellent communication, organization, and project management skills • Experience managing campaign budgets and optimizing ad spend efficiency ### **Preferred Experience & Skills** • Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels • Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies • Understanding of landing page optimization and funnel conversion strategy • Experience managing multi-channel paid acquisition campaigns at scale • Knowledge of remarketing, audience segmentation, and multi-touch attribution models ### **What Does a Typical Day Look Like?** A Paid Ads Specialist’s day revolves around optimizing campaign performance and scaling acquisition results. You will: • Review campaign dashboards and adjust bids, budgets, audiences, and placements • Launch and test new ad creatives, headlines, and messaging variations • Analyze conversion data and identify optimization opportunities across campaigns • Collaborate with content and design teams on upcoming campaign assets • Monitor tracking accuracy and attribution reporting • Prepare performance reports and present strategic recommendations to leadership In short: you are responsible for driving scalable, measurable growth through strategic paid advertising and continuous performance optimization. ### **Key Metrics for Success (KPIs)** • Return on Ad Spend (ROAS) • Cost Per Lead (CPL) / Cost Per Acquisition (CPA) • Click-Through Rate (CTR) and Conversion Rate • Ad Spend Efficiency and Budget Utilization • Lead and Revenue Growth from Paid Channels • Continuous campaign performance improvements over time ### **Interview Process** • Application Review – Assessment of experience and alignment with role requirements • Initial Interview – Discussion of background, paid media expertise, and platform knowledge • Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills • Final Interview – Discussion with leadership to assess strategic fit and collaboration style • Offer & Background Verification #PaidAds #PerformanceMarketing #GoogleAds #MetaAds #DigitalMarketing #PPC #LinkedInAds #GrowthMarketing #MarketingJobs #RemoteJobs #ROAS #LeadGeneration #ConversionOptimization #GoogleAnalytics #PaidMedia ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/1C25C1323E/apply) --- Powered by [Workable](https://www.workable.com)