# Inbound Marketer

> Pavago · Kenya (Remote) · — · Posted 2026-05-19

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **🚀 Inbound Marketer – Remote | SEO, Content Marketing & Lead Generation**

**Full-Time | Remote | U.S. Business Hours**  
📍 **Hiring in: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines**

### **💼 About the Role**

We’re hiring a highly creative and performance-focused **Inbound Marketer** to build and scale content-driven marketing systems that generate traffic, leads, and conversions.

This role goes beyond traditional SEO.

You’ll create:

-   high-performing SEO content
-   inbound funnels
-   lead magnets
-   landing pages
-   conversion-focused marketing assets

while helping drive measurable pipeline and revenue growth.

If you understand:  
👉 search intent  
👉 inbound marketing funnels  
👉 SEO-driven lead generation  
👉 AI-driven search evolution  
👉 content that actually converts

this role is a strong fit.

### **🔥 What You’ll Own**

### **Content Creation & SEO Optimization**

-   Create high-quality, value-driven content that drives:

-   organic traffic
-   engagement
-   lead generation

-   Write and optimize:

-   SEO blog posts
-   website pages
-   landing pages
-   inbound marketing assets

-   Optimize content for:

-   search engines (SEO)
-   AI-driven discovery
-   featured snippets
-   LLM visibility

-   Develop conversion-focused content aligned with funnel goals

### **Inbound Marketing Execution**

-   Execute inbound marketing strategies across:

-   SEO
-   content marketing
-   social media distribution
-   lead generation funnels
-   website experiences

-   Align:

-   content
-   distribution
-   conversion strategy  
    across the full funnel

-   Support scalable organic growth initiatives

### **Lead Magnets & Conversion Assets**

-   Plan and build lead magnets such as:

-   guides
-   checklists
-   playbooks
-   gated content

-   Write:

-   CTAs
-   thank-you pages
-   nurture copy
-   follow-up messaging

-   Collaborate with marketing and design teams to improve conversion rates

### **Research & Content Strategy**

-   Research:

-   target audiences
-   competitors
-   keyword opportunities
-   industry trends

-   Identify:

-   content gaps
-   SEO opportunities
-   inbound growth angles

-   Develop content campaigns focused on:

-   traffic
-   engagement
-   pipeline generation

-   Stay updated on:

-   SEO trends
-   AI search evolution
-   content distribution strategies

### **Analytics & Performance Optimization**

-   Monitor performance using:

-   Google Search Console (GSC)
-   Google Analytics 4 (GA4)
-   SEMrush
-   Ahrefs

-   Analyze:

-   traffic
-   engagement
-   conversion rates
-   inbound lead performance

-   Optimize content based on:

-   performance data
-   business outcomes
-   conversion impact  
    —not vanity metrics

### **💻 Requirements**

### **Must-Have**

-   Proven experience in:

-   inbound marketing
-   content marketing
-   SEO content writing
-   organic lead generation

-   Strong understanding of:

-   SEO
-   search intent
-   inbound funnels
-   content distribution

-   Ability to create:

-   high-value
-   conversion-focused
-   SEO-optimized content

-   Experience with:

-   Google Search Console (GSC)
-   Google Analytics 4 (GA4)
-   SEMrush
-   Ahrefs
-   similar SEO tools

-   Excellent written English communication and storytelling skills
-   Portfolio showcasing:

-   inbound campaigns
-   SEO content
-   lead generation work

-   Understanding of how AI is changing:

-   search
-   SEO
-   content discovery

-   Comfortable working U.S. business hours

### **⭐ Nice to Have**

-   Agency experience
-   Experience scaling inbound lead generation systems
-   Experience building:

-   lead magnets
-   nurture funnels
-   content distribution systems

-   Advanced knowledge of:

-   AI-assisted SEO
-   AI-driven content optimization
-   topical authority strategies

-   Familiarity with:

-   HubSpot
-   Webflow
-   CMS platforms

### **🧠 What Makes You a Strong Fit**

-   You think beyond rankings and focus on conversions
-   You understand how content drives pipeline and revenue
-   You combine creativity with analytical thinking
-   You proactively identify growth opportunities
-   You understand modern SEO and AI-driven search behavior
-   You thrive in performance-focused marketing environments

### **📅 What a Typical Day Looks Like**

-   Research content opportunities and search intent
-   Write and optimize SEO-driven content
-   Build landing pages and lead magnets
-   Analyze traffic and conversion performance
-   Optimize inbound funnels and content distribution
-   Collaborate with design and marketing teams
-   Improve engagement and lead generation metrics

**In short:**  
You build scalable inbound marketing systems that drive organic traffic, qualified leads, and measurable business growth.

### **📊 Key Metrics (KPIs)**

-   Growth in organic traffic
-   Qualified inbound leads generated
-   Content conversion rates
-   Lead magnet performance
-   Engagement and funnel performance
-   SEO rankings and search visibility
-   Revenue and pipeline contribution from inbound channels

### **🌟 Why This Role Stands Out**

-   Full ownership of inbound marketing systems
-   Opportunity to build scalable SEO and content growth engines
-   Strong exposure to AI-driven search and modern SEO trends
-   High-impact role tied directly to lead generation and revenue
-   Collaborative, performance-focused marketing environment
-   Fully remote role with strong ownership and autonomy

### **🧪 Interview Process**

-   Initial Phone Screen
-   Recruiter Interview
-   Content / SEO Exercise
-   Client Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   love SEO and inbound marketing
-   know how to create content that converts
-   understand modern search and AI-driven discovery
-   enjoy building scalable organic growth systems

this role is a strong fit for marketers who enjoy combining content, SEO, lead generation, and conversion-focused growth strategies.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/200419259C/apply)

---
Powered by [Workable](https://www.workable.com)