# Full Stack Engineer

> Pavago · Pakistan (Remote) · — · Posted 2026-05-04

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

**Job Title:** Full Stack Engineer

**Location:** Full-Time, Remote

**Working Hours:** US Hours - EST  

### **About the Role**

Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.

They are looking for a **hands-on Full Stack Engineer with proven experience in marketing/ad tech environments** to build and scale internal systems that directly support campaign performance and revenue operations.

This is a **builder role**, not a strategy-only position.

You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across **ad platforms, tracking systems, and CRM-driven pipelines**.

You’ll work closely with leadership, media buyers, and operators to turn ideas into **production-ready systems that directly impact campaign performance and lead conversion**.

### **Key Responsibilities**

### **1\. Internal Tool Development (Primary Focus)**

-   Build and deploy internal tools using **Next.js, React, and Python**
-   Develop **marketing dashboards, reporting systems, and operational tools**
-   Replace manual workflows with scalable, automated solutions

### **2\. Marketing Data, Tracking & Attribution (Core Focus)**

-   Implement and optimize **Meta Pixel and Conversion API (CAPI)**
-   Ensure accurate **event tracking, deduplication, and attribution**
-   Build pipelines connecting **ad platforms → backend systems → dashboards**
-   Develop reporting systems that enable **campaign optimization (ROAS, CPL, conversion quality)**

### **3\. AI Integration in Marketing Workflows**

-   Apply AI to real marketing use cases such as:

-   Ad copy and creative generation
-   Lead scoring and qualification
-   Campaign insights and reporting automation

-   Work with APIs such as **OpenAI and similar AI platforms**
-   Build AI systems embedded into **live marketing and operational workflows**

### **4\. CRM & Lead Lifecycle Automation (Critical)**

-   Integrate and automate CRM systems such as **GoHighLevel, Close CRM, HubSpot, or similar**
-   Build systems connecting **lead capture → CRM → follow-ups → conversion tracking**
-   Implement automations including **lead routing, pipeline management, and conversion syncing (offline events/CAPI)**
-   Ensure **data consistency between ad platforms and CRM outcomes**

### **5\. Rapid Execution & Iteration**

-   Ship quickly, test, and iterate based on real campaign data
-   Collaborate with media buyers to solve **campaign and operational bottlenecks**
-   Continuously improve systems that impact **marketing performance and efficiency**

### **Requirements (Non-Negotiable)**

-   4–6+ years of hands-on software engineering experience
-   Strong full-stack skills (**React / Next.js + Python**)
-   Proven experience building and deploying **production-level tools and systems**
-   Experience working with **APIs, webhooks, and automation systems**
-   Active use of AI tools in day-to-day work
-   **Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)**
-   **Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution**
-   **Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)**
-   **Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)**

-   Including **lead capture, routing, pipeline management, and conversion tracking**
-   Experience connecting **ad platforms with CRM systems for attribution and reporting**

-   Builder mindset with a strong bias toward execution

### **Nice to Have**

-   Experience working in a **performance marketing agency environment**
-   Familiarity with **paid media metrics (ROAS, CPL, CAC, conversion rates)**
-   Experience with tools like **Zapier, Make, or similar automation platforms**
-   Understanding of **data pipelines and attribution challenges (e.g., iOS/privacy changes)**

### **What Success Looks Like**

-   Internal tools actively used by media buyers and operators
-   Reduced manual work across campaign and CRM workflows
-   Accurate and reliable **tracking and attribution across systems**
-   Faster execution of campaigns and reporting
-   AI-driven systems improving **lead quality, conversion rates, and efficiency**

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Pavago Recruiter
-   Client Interview
-   Offer & Background Verification

#LI-AG1

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/224B216534/apply)

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