# B2B Graphic Designer

> Pavago · Pakistan (Remote) · — · Posted 2026-05-04

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST**

**Location:** Remote  
**Working Hours:** EST (U.S. Hours)  
**Engagement:** Full-Time | Independent Contractor

### **About the Role**

We’re hiring a **B2B Graphic Designer** who knows how to design for **performance — not just aesthetics**.

This role is focused on creating **high-converting static ad creatives** for cold audiences across:

-   LinkedIn
-   Meta (Facebook/Instagram)
-   Google Display

You’ll take **messaging, ICP insights, and campaign strategy** — and turn them into creatives that **drive clicks, engagement, and conversions**.

**If you understand that design = performance + psychology + testing, this role is built for you.**

### **What You’ll Own**

### **1\. Performance Ad Creative Design**

-   Design **high-converting B2B ad creatives** for:

-   LinkedIn Ads
-   Google Display Network
-   Meta Ads Manager

-   Translate messaging into **clear, scroll-stopping visuals**
-   Create multiple variations for:

-   Headlines
-   Layouts
-   CTAs

-   Design assets in multiple sizes/formats

### **2\. Creative Strategy & Testing**

-   Turn ICP insights into creative direction
-   Understand **B2B buyer psychology**
-   Design with:

-   Attention hierarchy
-   Clarity of message
-   Strong CTA placement

-   Support **A/B testing across creatives**
-   Iterate based on performance data

### **3\. Collaboration with Marketing & Growth**

-   Work closely with marketing and demand gen teams
-   Align creatives with:

-   Campaign goals
-   Messaging frameworks
-   Funnel stages

-   Contribute ideas during campaign brainstorming
-   Improve creatives based on performance feedback

### **4\. Scalable Creative Production**

-   Manage multiple projects and deadlines
-   Build reusable:

-   Templates
-   Creative systems
-   Asset libraries

-   Ensure consistent brand quality across campaigns
-   Improve speed and efficiency of creative production

### **5\. AI-Enhanced Design Workflow**

-   Use tools like:

-   Midjourney
-   Adobe Firefly
-   ChatGPT

-   Accelerate:

-   Ideation
-   Concept creation
-   Creative iteration

### **What Makes You a Strong Fit**

-   You design for **clicks and conversions**, not just visuals
-   You understand **B2B audiences and cold traffic behavior**
-   You think in:

-   Messaging
-   Hierarchy
-   Performance

-   You enjoy testing and improving creatives over time
-   You can translate strategy into design

### **Must-Have Requirements**

-   3+ years designing **B2B ad creatives**
-   Strong portfolio showing:

-   LinkedIn ads
-   Meta ads
-   Display creatives

-   Expert in:

-   Adobe Creative Suite (Photoshop, Illustrator, InDesign)
-   OR Canva

-   Strong understanding of:

-   Conversion-focused design
-   Visual hierarchy
-   CTA placement

-   Experience using AI tools for creative workflows

### **Nice to Have**

-   Experience with:

-   Performance marketing teams
-   Demand generation campaigns

-   Understanding of:

-   CTR
-   CPC
-   Conversion rates

-   Motion graphics / animation experience
-   SaaS, tech, or B2B marketing background
-   Familiarity with:

-   ClickUp
-   Asana
-   Notion

### **What a Typical Day Looks Like**

-   Review campaign briefs and messaging
-   Design multiple ad variations
-   Collaborate with marketing on creative direction
-   Iterate creatives based on performance
-   Organize and update asset libraries
-   Prepare creatives for launch across platforms

**In short:**  
You turn **strategy → creatives → performance outcomes.**

### **Key Metrics (KPIs)**

-   Creative-driven CTR improvement
-   Conversion rate impact from design
-   Performance of A/B tested creatives
-   Speed and volume of creative output
-   Alignment with campaign goals

### **Why This Role Stands Out**

-   Direct impact on **marketing performance and revenue**
-   Work closely with growth and demand gen teams
-   High ownership of creative output
-   Opportunity to test and iterate constantly
-   AI-integrated creative workflow

### **Interview Process**

-   Initial Screening (Pavago)
-   Portfolio & Creative Review
-   Client Interview
-   Final Interview

### **Apply Now**

If you’re a designer who:

-   Thinks in performance, not just aesthetics
-   Understands B2B marketing psychology
-   Loves testing and improving creatives

This role is a strong fit.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/224F51E228/apply)

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