# Product Marketing & GTM Lead > Pavago · Pakistan (Remote) · — · Posted 2026-05-11 **Workplace:** remote ## Description ### **Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours ### **About the Role** At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products. This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch. You will be the first GTM hire, responsible for: - Product launch execution - Beta user acquisition - Positioning and messaging - Demand generation - Launch campaigns - Growth experimentation - Building repeatable GTM systems This is not a “manage agencies and delegate work” position. You’ll be expected to: - Write copy - Build campaigns - Run outreach - Launch products - Iterate quickly based on feedback and results You’ll lead the launch of Product A first, then apply learnings and systems to successfully launch Product B. If you thrive in ambiguity, move quickly, and enjoy building from scratch — this role is built for you. ### **What You’ll Own** ### **GTM Strategy & Product Launch Execution** - Own the complete go-to-market strategy for: - Product A - Product B - Build launch plans from the ground up: - Positioning - Messaging - Acquisition strategy - Launch sequencing - User onboarding - Personally execute launch initiatives instead of delegating execution - Continuously refine launch strategy based on user feedback and performance data - Apply learnings from Product A to improve the launch of Product B ### **Beta User Acquisition & Early Growth** - Identify and recruit beta users for early product validation - Execute outbound outreach through: - LinkedIn - Email - Communities - Founder networks - Partnerships - Build relationships with early adopters and gather actionable feedback - Create systems for onboarding, engagement, and retention during beta stages ### **Positioning, Messaging & Narrative Development** - Develop compelling positioning that clearly communicates product value - Craft messaging tailored to: - ICPs - Buyer pain points - Use cases - Market segments - Create clear, conversion-focused narratives that drive engagement and adoption - Continuously test and refine messaging based on market feedback ### **Launch Campaigns & Marketing Assets** - Create and manage: - Landing pages - Email sequences - Product launch campaigns - Waitlists - Onboarding flows - Product announcements - Write high-converting: - Copy - CTAs - Email campaigns - User onboarding sequences - Coordinate launch execution across stakeholders and partners ### **Playbook Development & Process Building** - Document: - Launch strategies - Campaign learnings - Messaging tests - Acquisition channels - Conversion insights - Build repeatable GTM systems and playbooks for future launches - Improve launch speed, efficiency, and scalability over time ### **What Success Looks Like** - Successful launch execution for both SaaS products - Strong beta user acquisition and onboarding - Clear product positioning and messaging alignment - Repeatable GTM systems and processes established - Fast iteration cycles based on market feedback - Efficient launch-to-growth transition ### **What Makes You a Strong Fit** - Thrive in fast-paced startup environments - Comfortable operating with ambiguity and limited structure - Strong mix of: - Strategic thinking - Hands-on execution - Exceptional communicator and storyteller - Bias toward action and rapid iteration - Naturally proactive and ownership-driven ### **Requirements (Must-Have)** ### **Experience** - Proven experience as an early GTM hire (employee #1–5 preferred) - Experience launching at least one B2B SaaS product end-to-end - 4–8 years of experience across: - Product Marketing - Demand Generation - Growth Marketing - GTM Strategy - Product Launches ### **Core Skills** - Strong hands-on execution ability across: - Campaigns - Copywriting - Outreach - Launch strategy - Experience building: - Launch systems - Playbooks - Repeatable workflows - Ability to multitask across multiple growth initiatives simultaneously - Excellent written and verbal communication skills ### **Nice to Have** - Experience in venture-backed or high-growth startups - Familiarity with PLG (Product-Led Growth) environments - Experience working directly with founders or executive teams - Exposure to: - SaaS growth loops - User onboarding - Lifecycle marketing - Community-led growth - Experience with tools like: - HubSpot - Apollo - Webflow - Notion - GA4 - Mixpanel ### **What a Typical Day Looks Like** - Build and refine launch plans - Conduct outreach to beta users and partners - Write launch copy, onboarding emails, and landing page messaging - Analyze user feedback and campaign performance - Coordinate launch activities and timelines - Test positioning, acquisition channels, and onboarding flows - Document learnings and optimize future launch systems Execution. Feedback. Iteration. Launch. ### **Key Metrics (KPIs)** - Beta user acquisition and activation - Product launch execution timelines - User engagement and onboarding conversion rates - Landing page and campaign conversion performance - Speed of iteration and learning implementation - Growth efficiency across launch channels ### **Why This Role Stands Out** - True ownership over GTM strategy and execution - Opportunity to launch multiple SaaS products from the ground up - Direct collaboration with startup leadership - High-impact role with visibility across product and growth - Opportunity to shape long-term GTM systems and growth infrastructure - Strong growth path into: - Head of Growth - VP of Marketing - GTM Director - Startup Growth Leadership ### **Interview Process** - Initial Phone Screen - Video Interview with Pavago Recruiter - Client Interview with Marketing Leadership - Offer & Background Verification ### **Apply Now** If you: - Love building products from zero to launch - Thrive in startup environments - Enjoy combining strategy with hands-on execution - Move quickly and iterate based on feedback This is a strong opportunity to lead and shape GTM execution for emerging SaaS products. ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/243E9D949E/apply) --- Powered by [Workable](https://www.workable.com)