# Senior Creative Strategist - Paid Social (Meta Ads)

> Pavago · Kenya (Remote) · — · Posted 2026-04-28

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

**Job Title: Senior Creative Strategist – Paid Social (Meta Ads)**

**Location:** Remote | EST Hours | Full-Time

### **About the Role**

We’re hiring a **Senior Creative Strategist – Paid Social (Meta Ads)** who takes a **creative-first approach to performance marketing**.

This is not a traditional media buying role focused only on dashboards and optimization.  
Your primary edge should come from your ability to **develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions**.

You will own Meta advertising across multiple accounts — from **idea → creative → launch → scale** — with full responsibility for performance outcomes.

### **What You’ll Be Doing**

-   Own and scale Facebook & Instagram ad campaigns from ideation to execution
-   Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
-   Handle $10K–$250K+ monthly ad spend budgets with performance accountability

### **Creative Strategy (Primary Focus)**

-   Develop original **ad angles, hooks, and messaging frameworks**
-   Write **clear, high-converting creative briefs** for designers and video editors
-   Lead **UGC direction**, including scripting, storytelling, and video concepts
-   Contribute directly to **ad concepting and campaign narratives**
-   Continuously test new creative ideas and iterate based on performance

### **Performance & Optimization**

-   Analyze performance daily and make data-driven decisions
-   Identify winning creatives and scale them effectively
-   Optimize campaigns across audiences, creatives, and offers

### **Creative + Data Feedback Loop**

-   Use data to refine messaging, angles, and storytelling
-   Understand _why_ creatives perform — not just _what_ performs
-   Continuously improve performance through creative iteration

### **Collaboration & Ownership**

-   Work closely with designers, editors, and internal teams
-   Align campaigns with broader revenue and growth goals
-   Operate with autonomy — owning outcomes, not just execution

### **Must-Have Requirements (Non-Negotiable)**

-   3+ years running Facebook/Instagram ads at a high level
-   Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
-   Experience handling multiple accounts (5+) simultaneously
-   **Strong hands-on involvement in creative strategy**, including:

-   Ad concepting
-   Creative brief writing
-   Storytelling for paid ads

-   Ability to create ads that convert — not just launch campaigns
-   Strong command of:

-   Meta Ads Manager
-   Facebook Business Suite
-   Pixel tracking & conversion optimization

-   Strong copywriting skills — able to craft compelling hooks and messaging

🚨 **Important:** Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role.

### **What Separates Top Candidates**

-   Strong portfolio of **winning ad creatives (UGC, static, video)**
-   Clear ability to explain **their role in creating high-performing ads**
-   Deep understanding of **creative → offer → conversion flow**
-   Experience managing $50K–$250K+ monthly budgets
-   Hands-on experience with UGC workflows and video production
-   Use of AI tools (e.g., ChatGPT) to improve creative output

### **What Success Looks Like**

-   Consistently hitting or improving CPL, CPA, and ROAS targets
-   Launching and scaling campaigns quickly without sacrificing quality
-   Bringing fresh creative angles and testing ideas proactively
-   Driving measurable growth across multiple accounts

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Recruiter
-   Client Interview
-   Offer & Background Verification

#LI-AG1

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/246A9B4A60/apply)

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