# Email Marketing Specialist > Pavago · South Africa (Remote) · — · Posted 2026-08-13 **Workplace:** remote ## Description ### **Email Marketing Specialist** **Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines ### **About the Role** At Pavago, one of our clients is hiring an **Email Marketing Specialist** to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This is a hands-on email marketing role combining: - Email campaign execution - Copywriting - Audience segmentation - Marketing automation - Lifecycle and nurture workflows - Email deliverability - A/B testing - Performance analytics You’ll own the **full email campaign lifecycle** — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting. If you understand both the **creative and technical sides of email marketing** and enjoy using data to continuously improve performance, this role is built for you. ### **What You’ll Own** ### **Email Campaign Development & Execution** Build, launch, and manage campaigns using platforms such as: - HubSpot - Klaviyo - Marketo - Mailchimp - ActiveCampaign You’ll: - Write compelling subject lines, email copy, and calls-to-action - Develop campaigns tailored to different audience segments and lifecycle stages - Build and optimize responsive email templates - Maintain consistency with brand guidelines and messaging - Perform basic HTML/CSS edits when needed - QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly ### **Audience Segmentation & List Management** Manage and maintain email databases ranging from **20,000 to 200,000+ contacts**. You’ll: - Segment audiences based on: - Lifecycle stage - Engagement - Persona - Geography - Behavioral data - Customer activity - Maintain clean and organized contact databases - Identify and remove: - Hard bounces - Inactive contacts - Duplicates - Spam traps - Improve personalization and targeting strategies - Maintain strong list hygiene to protect sender reputation and campaign performance ### **Marketing Automation & Nurture Workflows** Build and optimize automated email journeys including: - Lead nurture sequences - Drip campaigns - Onboarding workflows - Behavioral automations - Abandoned cart flows - Re-engagement campaigns - Lifecycle sequences You’ll also: - Configure triggers, conditions, and branching logic - Test workflows before launch - Troubleshoot automation issues - Analyze performance across different stages of the journey - Continuously optimize sequences for engagement and conversion ### **Email Deliverability & Compliance** Monitor and improve: - Sender reputation - Inbox placement - Bounce rates - Spam complaints - Domain and email authentication - Overall deliverability Work with configurations including: - SPF - DKIM - DNS - Suppression lists Use tools such as: - Litmus - GlockApps - Postmark Ensure email programs follow: - CAN-SPAM - GDPR - CCPA - Email marketing and permission best practices Troubleshoot deliverability problems and implement solutions to protect long-term sender health. ### **A/B Testing & Performance Optimization** Develop structured tests across: - Subject lines - Email copy - CTAs - Send times - Layouts - Offers - Messaging - Audience segments Use campaign data to identify opportunities to improve: - Engagement - Click-through rates - Conversions - Lead nurturing - Retention - Revenue contribution ### **Analytics & Reporting** Track email marketing KPIs including: - Open rates - Click-through rates - Conversion rates - Bounce rates - Unsubscribe rates - Engagement - Revenue attribution Build and maintain reports using: - ESP analytics - Google Analytics - CRM reporting - Looker - Excel / Google Sheets Translate campaign data into clear insights and optimization recommendations for leadership and marketing stakeholders. ### **Required Experience & Skills** - **2+ years of professional email marketing experience** - Hands-on experience with at least one major ESP: - HubSpot - Klaviyo - Marketo - Mailchimp - ActiveCampaign - Strong understanding of: - Email marketing automation - Audience segmentation - Lead nurturing - Lifecycle campaigns - List management - Experience building automated email workflows - Experience analyzing email campaign performance - Basic HTML/CSS knowledge for email template customization - Advanced Excel or Google Sheets skills, including: - Pivot Tables - VLOOKUP - Reporting - Data segmentation - Strong copywriting and written English skills - Strong attention to detail - Ability to manage multiple campaigns and deadlines simultaneously ### **Nice to Have** - Experience managing email databases of **50,000+ contacts** - Experience with Litmus, GlockApps, Postmark, or similar deliverability tools - Hands-on knowledge of SPF, DKIM, DNS, and sender authentication - Experience integrating ESPs with Salesforce, HubSpot, or other CRM platforms - Experience in: - SaaS - E-commerce - Professional services - B2B marketing - Understanding of lifecycle and behavioral marketing - Experience with revenue attribution and funnel reporting ### **What Makes You a Strong Fit** You: - Balance strong copywriting with analytical thinking - Understand that email performance goes beyond simply writing good copy - Know how segmentation, automation, deliverability, and data work together - Are comfortable troubleshooting technical email issues - Pay close attention to campaign details before hitting send - Enjoy testing ideas and using data to improve results - Can manage several campaigns and workflows simultaneously - Take ownership of performance rather than simply executing tasks ### **What a Typical Day Looks Like** Your day may include: - Building and scheduling email campaigns - Writing subject lines, copy, and CTAs - Creating or modifying email templates - Segmenting audiences for upcoming campaigns - Reviewing database and list health - Building automated nurture sequences - Testing triggers and workflow logic - Monitoring deliverability and sender reputation - Reviewing campaign analytics - Launching A/B tests - Preparing performance reports - Sharing optimization recommendations with leadership **In short:** you ensure email marketing campaigns are well-written, properly targeted, technically sound, automated effectively, and consistently optimized for engagement, conversions, and business growth. ### **Key Metrics for Success** - Open rates meeting or exceeding relevant benchmarks - CTR of approximately 3–5%+ where appropriate - Improved campaign and workflow conversion rates - Bounce rate maintained below 2% - Unsubscribe rate maintained below 1% - Healthy sender reputation and inbox placement - Accurate campaign and revenue attribution - Improved lead nurturing and lifecycle engagement - Reliable campaign execution with minimal errors ### **Why This Role Stands Out** - Ownership of the complete email marketing lifecycle - Blend of **creative, analytical, and technical marketing** - Hands-on experience with leading ESP and automation platforms - Direct impact on engagement, pipeline, retention, and revenue - Opportunity to build sophisticated lifecycle and nurture programs - Exposure to marketing analytics and deliverability strategy - Fully remote work environment - Growth opportunities into: - Lifecycle Marketing - Marketing Automation - CRM Marketing - Growth Marketing - Marketing Operations ### **Interview Process** 1. Initial Phone Screen 2. Video Interview with Pavago Recruiter 3. Practical Assessment — such as building a 3-email nurture workflow for a sample product launch 4. Client Interview 5. Offer & Background Verification ### **Apply Now** If you: - Have hands-on email marketing experience - Know platforms such as **HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign** - Understand segmentation, automation, and deliverability - Can write compelling email copy - Enjoy testing and optimizing campaigns based on data - Want ownership over email performance from strategy through execution We’d love to hear from you. ### **Important: Spark Hire Video Interview** As part of our application process, qualified candidates will be invited to complete a **one-way video interview through Spark Hire**. This is your opportunity to introduce yourself and highlight your experience with **email marketing platforms, campaign execution, automation workflows, audience segmentation, copywriting, deliverability, A/B testing, and performance optimization**. We recommend sharing specific examples of **email campaigns or automated workflows you’ve managed, the size of the databases you’ve worked with, and measurable improvements you achieved in engagement, conversions, or deliverability**. Please complete your Spark Hire interview promptly after receiving the invitation. **Candidates who do not complete the video interview may not move forward in the hiring process.** **#EmailMarketing #EmailMarketingSpecialist #Klaviyo #HubSpot #Marketo #Mailchimp #ActiveCampaign #LifecycleMarketing #MarketingAutomation #EmailDeliverability #LeadNurturing #CRM #GrowthMarketing #RemoteJobs #DigitalMarketing** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/2616447EFC/apply) --- Powered by [Workable](https://www.workable.com)