# Content Writer / Copywriter

> Pavago · Philippines (Remote) · — · Posted 2026-05-07

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

**Job Title:** Content Writer / Copywriter

**Position Type:** Full-Time, Remote

**Working Hours:** U.S. client business hours (with flexibility for deadlines and content calendars)

**About the Role:**

Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.

**Responsibilities:**

-   **Content Creation:**

-   Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
-   Produce copy for ads, email campaigns, and sales collateral.
-   Ensure all content aligns with brand voice, style, and tone.

-   **SEO & Optimization:**

-   Research keywords and incorporate SEO best practices into writing.
-   Collaborate with SEO specialists to optimize for search intent and ranking.
-   Update existing content to maintain freshness and relevance.

-   **Research & Subject Expertise:**

-   Conduct in-depth research on industry topics, competitors, and trends.
-   Interview subject matter experts (SMEs) for thought leadership content.
-   Translate complex topics into clear, engaging copy.

-   **Editing & Quality Assurance:**

-   Proofread for grammar, clarity, and consistency.
-   Ensure deliverables are accurate, plagiarism-free, and error-free.
-   Maintain content calendars and deliver work on time.

-   **Collaboration:**

-   Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
-   Incorporate stakeholder feedback into revisions while maintaining brand integrity.

-   **Performance Tracking:**

-   Monitor content performance using Google Analytics, HubSpot, or similar tools.
-   Provide recommendations to improve engagement, conversions, and SEO rankings.

**What Makes You a Perfect Fit:**

-   Strong storyteller with a flair for persuasive and engaging writing.
-   Skilled at tailoring tone and style for different audiences and formats.
-   Organized multitasker who can manage multiple assignments and deadlines.
-   Curious researcher who thrives on learning new industries and topics.

**Required Experience & Skills (Minimum):**

-   2+ years professional writing or copywriting experience.
-   Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
-   Proficiency with Microsoft Office/Google Workspace.
-   Strong research and editing skills.

**Ideal Experience & Skills:**

-   Background writing for B2B SaaS, marketing agencies, or professional services.
-   Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
-   Experience writing conversion-focused copy (ads, landing pages, email sequences).
-   Knowledge of content management systems (WordPress, HubSpot).

**What Does a Typical Day Look Like?**

A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will:

-   Research industry trends and gather insights for upcoming topics.
-   Draft blog posts and long-form content for marketing campaigns.
-   Write ad copy, landing page text, or sales collateral to support lead generation and deals.
-   Collaborate with designers and marketers to align copy with visuals and campaign strategy.
-   Edit and proof content for accuracy and brand consistency.
-   Track content performance and optimize older pieces for better SEO and conversions.

In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.

**Key Metrics for Success (KPIs):**

-   Consistent content delivery aligned with deadlines.
-   Growth in organic traffic and engagement from written content.
-   Conversion performance of landing pages and ad copy.
-   SEO rankings and visibility for target keywords.
-   Positive stakeholder feedback on clarity and effectiveness of content.

**Interview Process:**

1.  Initial Phone Screen
2.  Video Interview with Pavago Recruiter
3.  Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
4.  Client Interview with Marketing Leadership
5.  Offer & Background Verification

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/2626BBF7C5/apply)

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