# Marketing Coordinator

> Pavago · Costa Rica (Remote) · — · Posted 2026-05-11

**Workplace:** remote

## Description

### **Marketing Coordinator (Salesforce, CRM, Marketing Ops, Lead Generation – Remote, CST Hours)**

### **About the Role**

We’re hiring a **Marketing Coordinator** to support **marketing operations, CRM management, and campaign execution**.

This is a **process-driven, execution-heavy role** where you’ll manage data integrity, build prospect lists, and ensure marketing systems run clean and efficiently.

You’ll work directly with the **VP of Marketing**, helping create **better visibility, stronger systems, and smoother campaign execution**.

### **Responsibilities**

### **CRM & Data Management**

-   Maintain **CRM hygiene and data accuracy** in **Salesforce**
-   Manage database structure and ensure proper **segmentation readiness**
-   Audit and clean marketing data regularly

### **Lead Generation & List Building**

-   Build and audit prospect lists using:

-   **ZoomInfo**
-   Similar prospecting tools

-   Ensure lists are accurate, targeted, and ready for campaigns

### **Campaign Execution & Support**

-   Execute **compliant mass email campaigns**
-   Support campaign infrastructure and tracking
-   Assist with **email drafts, publishing, and templates (Canva)**

### **SEO & Website Support**

-   Conduct **basic website audits**
-   Support **SEO-driven updates and content improvements**

### **Reporting & Tracking**

-   Build campaign tracking frameworks
-   Maintain visibility into:

-   Campaign performance
-   Lead data
-   Marketing metrics

### **Process Documentation & Optimization**

-   Document marketing workflows and SOPs
-   Standardize processes for consistency and scalability
-   Identify inefficiencies and suggest improvements

### **Competitive & Market Tracking**

-   Maintain **competitor tracking databases**
-   Support marketing insights and research

### **Requirements**

-   Hands-on experience with:

-   **Salesforce (data management, segmentation, reporting)**

-   Experience with marketing automation tools:

-   **Pardot / Account Engagement / HubSpot (or similar)**

-   Experience using:

-   **ZoomInfo or similar prospecting tools**

-   Strong proficiency in:

-   **Google Sheets / Excel**

-   Experience maintaining **CRM hygiene and marketing databases**
-   Strong attention to detail and process-driven mindset
-   Ability to follow and document **structured workflows**
-   Comfortable working **remote during CST hours**

### **Nice to Have**

-   Experience supporting **U.S.-based companies**
-   Basic understanding of **SEO and website optimization**
-   Experience with **CMS platforms**
-   Experience drafting **marketing emails or content support**
-   Familiarity with **Canva or light design tools**

### **Tools & Tech**

-   Salesforce
-   Pardot / HubSpot / Marketing automation tools
-   ZoomInfo
-   Google Sheets / Excel
-   Canva

### **Why Join**

-   Work directly with **marketing leadership (VP level)**
-   Play a key role in building **scalable marketing systems**
-   Gain exposure to **CRM, automation, and campaign operations**
-   Opportunity to grow into **Marketing Operations or Growth roles**
-   Fully remote role with structured workflows

### **What Success Looks Like**

**30 Days**

-   Understand systems and improve **data cleanliness**
-   Execute routine tasks with minimal supervision

**60 Days**

-   Start improving workflows and owning execution
-   Contribute to campaign efficiency and reporting

**90 Days**

-   Marketing operations are **organized, predictable, and efficient**
-   You proactively identify gaps and improve processes

**6 Months**

-   Become the **operational backbone of marketing**
-   Systems run smoothly with clear visibility for leadership
-   Contribute to **content execution and workflow optimization**

### **Apply Now**

If you’re a **Marketing Coordinator who thrives on systems, data accuracy, and execution**, we’d love to hear from you.

Apply now and help build efficient, scalable marketing operations.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/2B0C9C0E0E/apply)

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