# Inbound Marketer > Pavago · Brazil (Remote) · — · Posted 2026-05-11 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Inbound Marketer (SEO, Content Marketing & Demand Generation) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution. This role goes beyond basic SEO. You’ll combine: - Content marketing - SEO - Demand generation - Lead magnets - Conversion optimization - Content distribution To drive: - Organic traffic - Brand authority - Qualified leads - Inbound pipeline growth We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes. If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you. ### **What You’ll Own** ### **Content Marketing & SEO Content Creation** - Create high-quality, value-driven content that educates, challenges, and builds authority - Write SEO-optimized: - Blogs - Website pages - Landing pages - Lead magnets - Inbound marketing assets - Create content aligned with: - Search intent - Funnel stage - User pain points - Optimize content for: - Google search - AI search - Featured snippets - LLM-driven discovery platforms ### **Inbound Marketing & Demand Generation** - Execute inbound campaigns across: - SEO - Content marketing - Social media distribution - Website conversion funnels - Lead generation assets - Support inbound growth through: - Guides - Playbooks - Checklists - Resource downloads - Conversion-focused campaigns - Understand how traffic, engagement, and conversion connect across the full inbound funnel ### **Lead Magnets & Conversion Optimization** - Build lead magnets that solve real customer problems - Write: - CTA copy - Gated content copy - Landing page copy - Thank-you page messaging - Follow-up sequences - Collaborate with marketing and design teams to improve: - Conversion rates - Engagement - Lead quality ### **Research, Strategy & Content Planning** - Conduct deep research on: - Industries - Competitors - Audience pain points - Search behavior - Identify: - Content gaps - SEO opportunities - Inbound funnel weaknesses - Translate research into: - Strong content angles - SEO strategies - Inbound campaigns - Stay updated on: - SEO trends - AI search evolution - Content distribution strategies - Inbound marketing best practices ### **Analytics & Performance Optimization** - Monitor and improve performance using: - Google Search Console (GSC) - Google Analytics 4 (GA4) - SEMrush - Ahrefs - AI optimization tools - Analyze: - Organic traffic - Rankings - Engagement - Conversion rates - Lead generation performance - Optimize content and campaigns based on measurable outcomes ### **What Success Looks Like** - Content consistently drives qualified inbound traffic - Organic rankings and visibility improve over time - Lead magnets generate measurable conversions - Content performs across both traditional search and AI-driven discovery - Landing pages convert traffic into qualified leads - Inbound campaigns generate real business impact — not just traffic ### **What Makes You a Strong Fit** - You think beyond basic SEO and understand full-funnel inbound marketing - You create content with substance, not fluff - You combine creativity with data-driven decision-making - You understand how modern search behavior is changing because of AI - You are proactive, execution-focused, and comfortable owning outcomes - You enjoy turning research and insights into scalable inbound growth ### **Requirements (Must-Have)** ### **Experience** - Proven experience as: - Inbound Marketer - Content Marketer - SEO Content Strategist - Content Writer - Demand Generation Marketer ### **Core Skills** - Strong understanding of: - SEO - Search intent - Inbound marketing funnels - Organic growth strategies - Experience using: - Google Search Console (GSC) - Google Analytics 4 (GA4) - SEMrush - Ahrefs - Excellent written English with strong: - Storytelling - Persuasion - Conversion-focused writing skills - Ability to create: - SEO content - Landing pages - Lead magnets - Conversion-focused inbound assets - Understanding of: - AI search - LLM-driven discovery - Featured snippets - AI-generated summaries ### **Portfolio** - Portfolio demonstrating: - SEO content - Inbound campaigns - Organic growth results - Conversion-focused writing ### **Nice to Have** - Agency experience - Experience building and scaling lead magnets - Familiarity with: - Social media distribution - Multi-channel inbound campaigns - B2B marketing environments - Experience creating content for: - SaaS - Professional services - High-growth companies ### **What a Typical Day Looks Like** - Write and optimize inbound content across multiple formats - Research keywords, topics, and inbound opportunities - Build or improve lead magnets and landing pages - Analyze performance data and improve content strategy - Collaborate with SEO and marketing teams on campaigns - Optimize existing content for rankings and conversions - Test new inbound content ideas and distribution strategies In short: you drive inbound growth through high-quality content, SEO, distribution, and conversion-focused marketing systems. ### **Key Metrics (KPIs)** - Growth in organic traffic and inbound leads - Improved keyword rankings and search visibility - Landing page conversion rates - Lead magnet downloads and conversions - Engagement and performance across inbound campaigns - ROI and contribution to pipeline growth ### **Why This Role Stands Out** - True ownership over inbound growth initiatives - Opportunity to work across: - SEO - Content - Conversion optimization - AI search strategy - High-impact role tied directly to growth and lead generation - Exposure to modern inbound and AI-driven marketing strategies - Growth path into: - Senior Inbound Marketer - Content Lead - SEO Strategist - Growth Marketing Lead ### **Interview Process** - Initial Screening Call - Practical Inbound Marketing Assessment - Final Interview ### **Apply Now** If you: - Understand inbound marketing beyond basic SEO - Know how to create content that drives real business outcomes - Enjoy combining strategy, writing, SEO, and conversion thinking - Stay curious about how AI is reshaping search and content discovery This is a strong opportunity to own and scale inbound growth in a modern marketing environment. ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/2B3EEA5728/apply) --- Powered by [Workable](https://www.workable.com)