# Senior Creative Strategist - Paid Social (Meta Ads)

> Pavago · Kenya (Remote) · — · Posted 2026-05-15

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours**

**Position Type:** Full-Time, Remote  
**Working Hours:** EST Business Hours

### **About the Role**

We’re hiring a highly creative and performance-driven **Senior Creative Strategist – Paid Social** to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

-   Create winning ad concepts
-   Develop strong hooks and messaging
-   Direct UGC and storytelling
-   Turn creative ideas into profitable ad campaigns

You will own campaigns from:  
**Idea → Creative Strategy → Launch → Optimization → Scale**

while being fully accountable for:

-   CPL
-   CPA
-   ROAS
-   Creative performance
-   Growth outcomes

If you thrive at the intersection of:

-   Performance marketing
-   Consumer psychology
-   Storytelling
-   Paid social creative strategy

This role is a strong fit.

### **What You’ll Own**

### **Meta Ads Campaign Ownership**

-   Build, launch, manage, and scale:

-   Facebook Ads
-   Instagram Ads

-   Manage multiple client accounts simultaneously
-   Handle monthly ad budgets ranging from:

-   $10K
-   $50K
-   $250K+

-   Optimize campaigns for:

-   Lead generation
-   E-commerce
-   Customer acquisition
-   ROAS
-   CPA
-   Conversion growth

### **Creative Strategy (Primary Focus)**

This is a creative-first role.

You will:

-   Develop original ad angles and campaign concepts
-   Create:

-   Hooks
-   Messaging frameworks
-   Positioning strategies
-   Offer narratives

-   Write detailed creative briefs for:

-   Video editors
-   Graphic designers
-   UGC creators

-   Lead UGC direction including:

-   Scripting
-   Storytelling
-   Creator guidance
-   Emotional framing

-   Shape high-converting paid social narratives from scratch
-   Continuously test fresh creative concepts and iterations

### **Performance Optimization**

-   Monitor campaign performance daily
-   Analyze:

-   CPL
-   CPA
-   CTR
-   ROAS
-   Hook rates
-   Watch time
-   Conversion metrics

-   Identify winning creatives and scale them aggressively
-   Optimize:

-   Audiences
-   Creatives
-   Offers
-   Funnels
-   Landing page alignment

-   Improve performance primarily through creative iteration — not just media buying

### **Creative + Data Feedback Loop**

-   Use performance data to improve:

-   Messaging
-   Storytelling
-   Offers
-   Emotional triggers

-   Understand:

-   Why ads convert
-   Why creatives fail
-   What psychological angles drive performance

-   Iterate quickly using data-backed creative insights

### **Collaboration & Leadership**

-   Work closely with:

-   Designers
-   Editors
-   Creators
-   Marketing leadership

-   Align campaigns with revenue and growth goals
-   Operate independently with high ownership
-   Drive a strong creative testing culture across accounts

### **What Makes You a Strong Fit**

-   You think creatively first and analytically second
-   You understand emotional drivers behind conversions
-   You proactively bring new ideas and testing angles
-   You move fast without sacrificing quality
-   You are highly accountable for outcomes
-   You thrive in fast-paced growth environments

### **Required Experience & Skills**

-   3+ years running high-level Facebook and Instagram ad campaigns
-   Proven experience managing:

-   $10K+/month ad spend
-   Preferably $50K–$250K+ budgets

-   Experience managing multiple client accounts simultaneously
-   Strong hands-on creative strategy experience including:

-   Ad concepts
-   Creative briefs
-   Storytelling
-   UGC direction
-   Messaging frameworks

-   Strong copywriting and hook-writing ability
-   Deep understanding of:

-   Meta Ads Manager
-   Facebook Business Suite
-   Pixel tracking
-   Attribution
-   Conversion optimization

### **Important**

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

### **What Separates Top Candidates**

-   Portfolio of winning Meta ad creatives
-   Experience scaling successful creatives quickly
-   Strong understanding of:

-   Direct-response psychology
-   UGC performance
-   Creative psychology
-   Conversion flows

-   Hands-on experience directing:

-   Creators
-   Video concepts
-   Ad scripting

-   Experience with:

-   E-commerce brands
-   Lead generation funnels
-   Info products
-   SaaS
-   DTC brands

-   AI-assisted creative workflow experience using:

-   ChatGPT
-   Claude
-   AI scripting tools
-   AI concept generation

### **What a Typical Day Looks Like**

-   Review ad performance and creative metrics
-   Brainstorm and develop new ad angles
-   Write creative briefs and hook variations
-   Coordinate with editors and designers on ad production
-   Launch and optimize Meta campaigns
-   Analyze creative winners and losers
-   Iterate campaigns based on conversion data
-   Test new messaging frameworks and offers

**In short:**  
You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

### **Key Metrics for Success (KPIs)**

-   Improved CPL, CPA, and ROAS
-   Speed of creative testing and iteration
-   Performance of ad creatives across accounts
-   Scalable campaign growth
-   Creative hit rate and winning ad identification
-   Consistent account growth and profitability

### **Why This Role Stands Out**

-   Creative-first paid social role
-   High ownership across strategy and execution
-   Opportunity to work on large-budget Meta campaigns
-   Strong influence on revenue and growth outcomes
-   Fast-paced performance marketing environment
-   Freedom to aggressively test creative ideas
-   Exposure to scaling brands and multi-account growth

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Recruiter
-   Client Interview
-   Offer & Background Verification

### **Apply Now**

If you:

-   Know how to create Meta ads that actually convert
-   Understand storytelling and direct-response psychology
-   Love testing creative angles
-   Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/2C08AFC505/apply)

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