# Product Marketing & GTM Lead

> Pavago · Colombia (Remote) · — · Posted 2026-05-15

**Workplace:** remote

## Description

### **Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment**

**Position Type:** Full-Time, Remote  
**Working Hours:** Flexible with overlap for U.S. business collaboration

### **About the Role**

At Pavago, one of our clients is hiring a **Go-to-Market (GTM) Lead** to own the launch strategy and execution for two upcoming B2B SaaS products.

This is not a coordination role.

You will be the first GTM hire, responsible for:

-   Product launch execution
-   Beta user acquisition
-   Positioning & messaging
-   Demand generation
-   Outreach campaigns
-   Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.

If you’re someone who:

-   Thrives in ambiguity
-   Loves building from zero
-   Thinks strategically but executes hands-on
-   Has launched SaaS products before

This role is a strong fit.

### **What You’ll Own**

### **Go-to-Market Strategy & Product Launch (Core Focus)**

-   Own the full GTM strategy and execution for:

-   Product A
-   Product B

-   Build launch plans from:

-   Positioning
-   Messaging
-   Campaigns
-   Distribution
-   User acquisition

-   Personally execute initiatives instead of delegating them
-   Apply learnings from Product A to improve Product B launches

### **Beta User Acquisition & Outreach**

-   Identify and recruit beta users
-   Execute creative outreach strategies to engage early adopters
-   Build meaningful relationships with users and collect feedback
-   Drive early product adoption and engagement

### **Positioning & Messaging**

-   Develop clear, compelling product positioning
-   Craft messaging that communicates:

-   Pain points
-   Value propositions
-   Product differentiation

-   Ensure messaging resonates with target audiences and drives action

### **Launch Campaigns & Growth Assets**

-   Build:

-   Landing pages
-   Email campaigns
-   User onboarding sequences
-   Launch materials

-   Support demand generation and early growth initiatives
-   Coordinate with stakeholders and partners to execute launches successfully

### **Playbook & Process Development**

-   Document:

-   GTM learnings
-   Launch systems
-   Outreach workflows
-   Performance insights

-   Build repeatable GTM frameworks for future launches
-   Improve launch efficiency and scalability over time

### **What Makes You a Strong Fit**

-   You thrive in startup environments with high ownership
-   You are highly execution-focused and move quickly
-   You can operate independently without heavy structure
-   You are comfortable wearing multiple hats
-   You think strategically but execute tactically
-   You iterate fast based on feedback and data

### **Required Experience & Skills**

-   Proven experience as an early GTM hire _(employee #1–5 preferred)_
-   Experience leading at least one successful SaaS product launch end-to-end
-   4–8 years of experience in:

-   Product marketing
-   Demand generation
-   Growth marketing
-   GTM strategy

-   Strong copywriting and messaging ability
-   Experience managing:

-   Outreach
-   Campaigns
-   Launch execution

-   Experience building scalable systems and processes

### **Nice to Have**

-   Experience in early-stage B2B SaaS startups
-   Familiarity with:

-   Product-led growth
-   Beta testing programs
-   Founder-led marketing

-   Experience with:

-   CRM systems
-   Marketing automation
-   Landing page builders
-   Email platforms

-   Strong understanding of startup growth dynamics and GTM experimentation

### **What a Typical Day Looks Like**

-   Build and optimize launch plans
-   Refine positioning and messaging
-   Run outreach campaigns for beta users
-   Create landing pages and launch assets
-   Analyze user feedback and campaign performance
-   Coordinate with leadership and stakeholders
-   Document systems and improve launch processes

**In short:**  
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.

### **Key Metrics (KPIs)**

-   Successful product launches
-   Beta user acquisition and engagement
-   Conversion rates across launch funnels
-   Pipeline and demand generation performance
-   Speed and quality of GTM execution
-   Scalability of launch systems and playbooks

### **Why This Role Stands Out**

-   First GTM hire with high ownership
-   Direct collaboration with startup leadership
-   Opportunity to shape multiple product launches
-   Fast-moving, execution-driven startup environment
-   Significant growth potential into:

-   Head of Growth
-   Product Marketing Lead
-   GTM Director

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Pavago Recruiter
-   Client Interview with Marketing Leadership
-   Offer & Background Verification

### **Apply Now**

If you:

-   Love building GTM systems from scratch
-   Thrive in startup execution environments
-   Know how to launch and grow B2B SaaS products
-   Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/2CFA327A33/apply)

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