# Appointment Setter - (Legal Services)

> Pavago · Kenya (Remote) · — · Posted 2026-05-20

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Appointment Setter – Legal Services (SDR / BDR) – Remote**

**Outbound Outreach | CRM | Sales Development | U.S. Hours**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

We’re hiring for our client, a growing U.S.-based company, seeking a highly motivated Appointment Setter to engage attorneys and law firms, qualify interest, and schedule high-quality discovery calls for the sales team.

This is a high-impact sales development role focused on:

-   Starting conversations with legal professionals
-   Building relationships with decision-makers
-   Handling objections confidently
-   Following up consistently over time
-   Turning outreach into booked meetings

If you are persistent, organized, confident on calls, and comfortable speaking with professionals and decision-makers, this role offers direct impact on pipeline growth and revenue generation.

### **What You’ll Own**

### **Lead Outreach & Prospect Engagement**

-   Conduct inbound and outbound outreach to attorneys and law firms
-   Introduce services and initiate meaningful conversations
-   Ask targeted questions to:

-   Understand business needs
-   Qualify interest

-   Navigate gatekeepers and connect with decision-makers
-   Build rapport with professional, high-value prospects
-   Maintain consistent outreach activity across calls, emails, and LinkedIn

### **Appointment Setting**

-   Schedule qualified discovery calls for the sales team
-   Ensure prospects are:

-   Properly informed
-   Prepared for meetings

-   Coordinate calendars and scheduling availability
-   Maintain clear communication regarding next steps and follow-ups

### **Follow-Up & Lead Nurturing**

-   Execute structured follow-up sequences
-   Keep prospects engaged across longer sales cycles
-   Handle objections professionally and confidently
-   Continue outreach until:

-   A meeting is booked, or
-   A clear decision is reached

-   Maintain strong persistence without losing professionalism

### **CRM & Pipeline Management**

-   Maintain accurate records within CRM systems such as:

-   HubSpot
-   Salesforce

-   Track:

-   Outreach activity
-   Lead status
-   Appointments booked
-   Follow-up progress

-   Ensure all communication and activity is fully documented
-   Maintain clean and organized pipeline data

### **What Success Looks Like**

-   Consistent flow of qualified booked meetings
-   Strong follow-up discipline with no missed opportunities
-   High appointment show-up rates
-   Organized and reliable CRM records
-   Positive feedback from the sales team regarding lead quality

### **What Makes You a Strong Fit**

-   You are a confident communicator across phone, email, and LinkedIn
-   You are persistent and resilient in outbound outreach
-   You are comfortable speaking with attorneys and professionals
-   You stay organized while managing multiple conversations and follow-ups
-   You are self-motivated and capable of working independently
-   You handle objections calmly and professionally

### **Requirements (Must-Have)**

### **Experience**

-   Experience in:

-   Appointment Setting
-   SDR / BDR roles
-   Sales Development
-   Outbound lead generation

-   Strong outbound outreach and follow-up experience

### **Skills**

-   Excellent verbal and written English communication skills
-   Confidence handling objections and pushback
-   Experience using:

-   HubSpot
-   Salesforce
-   Calendly
-   Google Calendar

-   Strong organization and multitasking abilities
-   Reliable internet connection and professional remote work setup

### **Nice to Have**

-   Experience working with:

-   Law firms
-   Attorneys
-   Professional services companies

-   Agency or marketing-services outreach experience
-   Experience with high-value or consultative sales
-   Proven ability to navigate gatekeepers effectively

### **Tools You’ll Use**

-   HubSpot / Salesforce
-   Calendly / Google Calendar
-   Email and calling platforms
-   Outreach and prospecting tools

### **What a Typical Day Looks Like**

-   Conduct outbound outreach to attorneys and legal professionals
-   Engage and qualify prospects
-   Handle objections and answer questions
-   Follow up consistently with active leads
-   Schedule discovery calls for the sales team
-   Update CRM systems and track pipeline activity

In short: you turn conversations into qualified meetings that drive pipeline growth and revenue opportunities.

### **Key Metrics (KPIs)**

-   Appointments booked (weekly/monthly)
-   Outreach activity volume (calls, emails, follow-ups)
-   Appointment show-up rate (target: 70–80%+)
-   Prospect engagement rates
-   CRM accuracy and activity logging

### **Interview Process**

1.  Initial Phone Screen
2.  Video Interview with Pavago Recruiter
3.  Practical Assessment (Call Roleplay / Objection Handling)
4.  Client Interview
5.  Offer & Onboarding

### **Apply Now**

If you’re a driven communicator who knows how to turn conversations into booked meetings and maintain strong follow-up discipline, this role puts you at the center of pipeline growth and business development.

Apply now and become a key driver of high-quality sales opportunities.

#AppointmentSetter #SDR #BDR #SalesDevelopment #OutboundSales #RemoteJobs #HubSpot #Salesforce #LeadGeneration #LegalServices #AppointmentSetting #RemoteWork

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/2DCBBBE501/apply)

---
Powered by [Workable](https://www.workable.com)