# Senior Media Buyer (Meta Ads Specialist) > Pavago · Kenya (Remote) · — · Posted 2026-05-07 **Workplace:** remote ## Description ### **Senior Media Buyer (Meta Ads Specialist)** **Location:** Remote | EST Hours | Full-Time ### **About the Company** Pavago’s client is a fast-growing, performance-driven marketing agency helping service-based businesses scale through high-impact digital advertising and creative strategy. This is a fast-moving, remote-first environment built around ownership, speed, testing, and measurable results. The team values execution over bureaucracy and is focused on scaling campaigns that drive real business growth. We’re hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of Facebook and Instagram advertising across multiple client and internal accounts. This is not just a campaign setup role. You will own the full performance cycle — from creative strategy and ad messaging to optimization, scaling, and performance reporting. The ideal candidate understands that winning Meta campaigns come from the combination of strong creative, strong offers, and strong data analysis. If you’ve managed serious ad spend, scaled campaigns profitably, and know how to continuously improve performance through testing and iteration, this role is for you. ### **What You’ll Be Doing** • Own and scale Facebook & Instagram ad campaigns from ideation through execution and optimization • Manage multiple client and internal ad accounts simultaneously with strong performance accountability • Handle monthly ad spend budgets ranging from $10K–$250K+ • Develop high-converting ad angles, hooks, messaging, and campaign concepts • Write compelling ad copy designed to improve CTR, CPL, CPA, and ROAS • Create detailed creative briefs for designers, editors, and content teams • Lead creative strategy across: • Static image ads • UGC-style video ads • Video scripting and hooks • AI-assisted creative production workflows • Continuously test audiences, creatives, offers, landing pages, and campaign structures • Analyze campaign performance daily and make proactive optimization decisions • Monitor key metrics including CTR, CPC, CPL, CPA, ROAS, frequency, and conversion rates • Scale winning campaigns while maintaining profitability and efficiency • Collaborate with internal teams to align campaigns with broader business and revenue goals • Stay current on Meta platform changes, creative trends, and advertising best practices • Operate with high ownership and autonomy — responsible for outcomes, not just execution ### **Must-Have Requirements (Non-Negotiable)** • 3+ years of hands-on experience running Facebook & Instagram ads at a high level • Proven experience managing at least $10,000/month in ad spend (higher budgets strongly preferred) • Experience managing multiple accounts (5+) simultaneously • Strong understanding of: • Meta Ads Manager • Facebook Business Suite • Pixel setup and conversion tracking • Attribution and funnel optimization • Strong analytical ability and confidence making data-driven optimization decisions • Strong ad copywriting and messaging skills • Ability to identify winning creatives and scale them effectively • Strong understanding of direct response and performance marketing principles • Excellent English communication skills • Reliable remote work setup with stable internet connection ### **What Separates Top Candidates** • Experience managing $100K–$250K+ monthly budgets • Strong understanding of full-funnel marketing strategy (creative → offer → conversion) • Hands-on experience with UGC workflows and video ad production • Ability to brief creators and editors with clear performance-driven direction • Experience using AI tools (ChatGPT, creative automation tools, AI-assisted workflows) • Familiarity with GoHighLevel (GHL), Close CRM, or similar platforms • Experience working inside fast-growing agencies or high-performance marketing teams ### **What Success Looks Like** • Consistently improving CPL, CPA, and ROAS performance • Launching and scaling campaigns quickly without sacrificing quality • Bringing fresh creative testing ideas proactively • Identifying winning ad concepts through structured testing • Driving measurable lead generation and revenue growth across multiple accounts • Strong communication, reporting, and ownership across campaigns ### **What a Typical Day Looks Like** A Senior Media Buyer’s day revolves around campaign performance, creative testing, and optimization. You will: • Review Meta campaign performance dashboards and key KPIs • Analyze winning and underperforming creatives • Launch and optimize campaigns across multiple client accounts • Write ad copy and creative testing angles • Build creative briefs for video editors and designers • Monitor CPL, CPA, CTR, ROAS, and conversion performance • Coordinate with internal teams on offers, funnels, and campaign direction • Test new audiences, creatives, hooks, and messaging concepts • Scale profitable campaigns and troubleshoot underperforming ones In short: you are responsible for driving paid social growth through strong creative strategy, fast execution, and performance-focused optimization. ### **Key Metrics for Success (KPIs)** • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Click-Through Rate (CTR) • Conversion Rate (CVR) • Campaign scaling efficiency • Revenue and pipeline contribution • Creative testing velocity and performance improvements ### **Interview Process** • Initial Phone Screen • Video Interview with Pavago Recruiter • Client Interview • Offer & Background Verification #MetaAds #MediaBuyer #FacebookAds #PerformanceMarketing #PaidSocial #RemoteWork #DigitalMarketing ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/33339F4A04/apply) --- Powered by [Workable](https://www.workable.com)