# Performance Marketing Manager

> Pavago · Brazil (Remote) · — · Posted 2026-06-23

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)**

**Location:** Remote  
**Job Type:** Full-Time  
**Working Hours:** U.S. Time Zones

### **About the Role**

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

-   Lead generation
-   Paid media performance
-   Funnel optimization
-   Budget efficiency
-   Revenue growth

You will manage campaigns across:

-   Google Ads (Search, Display, YouTube, Performance Max)
-   Meta Ads (Facebook & Instagram)
-   LinkedIn Ads
-   X (Twitter), Reddit, TikTok
-   Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

### **Key Responsibilities**

### **Paid Media Strategy & Campaign Execution**

-   Build, launch, and manage campaigns across:

-   Google Ads
-   Meta Ads
-   LinkedIn Ads
-   TikTok, Reddit, X (Twitter)

-   Develop full-funnel B2B lead generation strategies.
-   Own campaign setup including:

-   Account structure
-   Audience targeting
-   Conversion tracking
-   Creative direction

-   Write and test high-converting ad copy and creatives.
-   Align messaging across:

-   Paid media
-   Landing pages
-   Content funnels

### **Optimization & Scaling**

-   Monitor campaign performance daily and optimize proactively.
-   Improve key metrics:

-   CTR
-   CPC
-   CPL
-   CPA
-   ROAS
-   Conversion rates

-   Run structured A/B tests across:

-   Ad creatives
-   Headlines
-   Audiences
-   Bidding strategies
-   Landing pages

-   Identify and scale profitable acquisition channels.
-   Stay updated on:

-   Platform algorithm changes
-   Attribution updates
-   Privacy regulations

### **Analytics, Attribution & Reporting**

-   Track performance using:

-   Google Analytics 4 (GA4)
-   Google Tag Manager (GTM)
-   Platform dashboards

-   Audit and troubleshoot:

-   Pixel setups
-   Conversion tracking
-   Attribution models
-   UTM structures

-   Build reports focused on:

-   Insights
-   Trends
-   Optimization recommendations
-   Revenue impact

-   Translate data into actionable growth strategies.

### **Funnel & Conversion Optimization**

-   Analyze funnel drop-offs and user behavior.
-   Improve landing page conversion rates and UX.
-   Optimize retargeting and audience segmentation strategies.
-   Focus on both lead quality and acquisition efficiency.

### **Cross-Functional Collaboration**

-   Partner with:

-   Marketing
-   Sales
-   Content teams
-   Designers

-   Provide creative and messaging feedback based on performance data.
-   Contribute to broader:

-   Growth marketing
-   Demand generation
-   Revenue initiatives

### **Requirements**

### **Must-Have**

-   3+ years of hands-on experience in performance marketing or paid media.
-   Proven experience managing:

-   Google Ads
-   Meta Ads
-   LinkedIn Ads

-   Strong background in B2B lead generation.
-   Deep understanding of:

-   PPC strategy
-   Audience targeting
-   Retargeting
-   Funnel optimization
-   Attribution models

-   Advanced experience with:

-   Google Analytics 4 (GA4)
-   Google Tag Manager (GTM)
-   Conversion tracking setup

-   Ability to independently:

-   Build campaigns
-   Launch tracking
-   Optimize performance
-   Report results

-   Strong ad copywriting and testing skills.

### **Nice to Have**

-   Experience with:

-   HubSpot
-   Salesforce
-   Marketo

-   Experience managing:

-   Multiple accounts
-   Large advertising budgets

-   Certifications in:

-   Google Ads
-   Meta Ads

-   Familiarity with:

-   Canva
-   Adobe Creative Suite
-   CRO tools

### **What Success Looks Like**

-   Reduced cost per lead (CPL) and cost per acquisition (CPA).
-   Improved ROAS and campaign efficiency.
-   Consistent pipeline and lead growth.
-   Strong attribution accuracy and reporting clarity.
-   Scalable campaigns across multiple channels.
-   Fast testing and iteration cycles.

### **Key Metrics (KPIs)**

-   Click-Through Rate (CTR)
-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Conversion Rate (CVR)
-   Lead and revenue growth
-   Budget efficiency

### **Why Join Us?**

-   Full ownership of paid acquisition strategy and performance.
-   Opportunity to scale campaigns across multiple platforms.
-   High-impact, performance-driven marketing environment.
-   Strong focus on testing, experimentation, and measurable growth.
-   Career growth into:

-   Growth Marketing Lead
-   Head of Paid Media
-   Demand Generation Manager
-   VP of Growth

### **Interview Process**

1.  Application Review
2.  Initial Interview
3.  Technical Interview (Campaign & Strategy Deep Dive)
4.  Final Interview with Leadership
5.  Offer & Background Verification

### **Apply Now**

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/403D9ABF56/apply)

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