# Digital Marketing Specialist > Pavago · Panama (Remote) · — · Posted 2026-05-10 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels. This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels. You’ll work directly on: • Google Ads campaigns • SEO optimization • Social media engagement and growth • Performance tracking and reporting If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you. ### **What You’ll Do** ### **Google Ads & Paid Search (Primary Focus)** • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing • Conduct keyword research and campaign structuring • Write and test high-converting ad copy • Optimize CPC, CTR, conversions, CPA, and ROAS • Manage budgets, bidding strategies, and audience targeting • Identify and execute campaign performance improvements ### **Social Media Management & Engagement** • Manage engagement across Instagram, Facebook, and LinkedIn • Respond to comments, DMs, and audience interactions • Support content scheduling, captions, and post optimization • Monitor engagement metrics and audience growth ### **SEO & Organic Growth** • Conduct keyword research using SEMrush or similar SEO tools • Optimize metadata, content, headings, and internal linking • Support technical SEO improvements and on-page optimization • Track rankings, organic traffic, and SEO performance • Identify content opportunities and keyword gaps ### **Reporting & Analytics** • Track campaign performance across paid, social, and organic channels • Analyze performance data using Google Analytics 4 • Prepare reports with insights, recommendations, and optimization plans • Maintain organized documentation of campaign updates and performance changes ### **Requirements** • 3+ years of hands-on experience managing Google Ads campaigns • 3+ years of social media management and engagement experience • Proven SEO experience using SEMrush, Ahrefs, or similar tools • Strong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS • Experience with Google Analytics 4 • Strong written communication and copywriting skills • Ability to work independently in a remote environment ### **Nice to Have** • Experience managing multiple client accounts • Background in SaaS, e-commerce, or B2B marketing • Experience with A/B testing and conversion optimization • Familiarity with content marketing workflows and marketing automation tools ### **What a Typical Day Looks Like** • Review campaign dashboards and marketing metrics • Optimize Google Ads campaigns and ad creatives • Respond to social media engagement and monitor audience activity • Update SEO content and keyword strategies • Analyze campaign performance and identify opportunities for improvement • Prepare reports and recommendations for ongoing optimization In short: you’ll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels. ### **Key Metrics (KPIs)** • Improved Google Ads performance (CTR, CPC, CPA, ROAS) • Growth in social engagement and audience activity • Increased organic traffic and keyword rankings • Accurate and actionable performance reporting • Consistent campaign optimization and improvement ### **Why Join?** • Full ownership across paid ads, SEO, and social channels • Hands-on execution role with measurable impact • Opportunity to work across multiple growth channels • Performance-focused environment with room for advancement • Growth opportunities into Performance Marketing Manager or Growth Lead roles ### **Interview Process** • Initial Screening Call • Recruiter Interview • Final Interview • Offer & Onboarding ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/4065AF1ADD/apply) --- Powered by [Workable](https://www.workable.com)