# Paid Media Specialist

> Pavago · Poland (Remote) · — · Posted 2026-07-01

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote**

**Job Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours  
**Reports To:** Marketing Director / Head of Growth

### **About the Role**

At Pavago, one of our clients is hiring a results-driven **Paid Media Specialist** to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is not a campaign monitoring role.

You’ll be responsible for:

-   Paid media strategy and execution
-   Lead generation and customer acquisition
-   Campaign optimization
-   Budget management
-   Landing page performance
-   Data analysis and reporting

You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms of **CPL, CPA, ROAS, conversion rates, and revenue growth**, this role is a strong fit.

### **What You’ll Own**

### **Google Ads Management**

-   Plan, launch, and optimize campaigns across:

-   Google Search
-   Display
-   Performance Max (PMax)
-   Local Services Ads (LSA)

-   Manage:

-   Keyword research
-   Match types
-   Negative keywords
-   Bid strategies
-   Ad copy

-   Monitor budgets, pacing, and campaign performance daily.
-   Identify opportunities to improve efficiency and scale successful campaigns.

### **Meta Ads Management**

-   Build and optimize campaigns across:

-   Facebook
-   Instagram

-   Manage campaigns across:

-   Brand awareness
-   Lead generation
-   Remarketing

-   Build and optimize:

-   Custom audiences
-   Lookalike audiences
-   Retargeting campaigns

-   Collaborate with creative teams to improve ad copy, images, videos, and creative performance.

### **Landing Pages & Conversion Optimization**

-   Work with landing page platforms such as:

-   Unbounce
-   Instapage
-   Similar tools

-   Conduct A/B testing on:

-   Headlines
-   CTAs
-   Forms
-   Layouts

-   Improve landing page conversion rates through continuous optimization.

### **Performance Analysis & Reporting**

-   Build weekly and monthly performance reports.
-   Monitor and report on:

-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Conversion Rate
-   Click-Through Rate (CTR)

-   Identify trends, opportunities, and performance issues early.
-   Present actionable recommendations backed by campaign data.

### **Requirements**

### **Must-Have Qualifications**

-   3+ years of hands-on paid media management experience.
-   Strong experience managing:

-   Google Ads
-   Google Search
-   Performance Max
-   Local Services Ads (LSA)

-   Experience managing Meta Ads campaigns end-to-end.
-   Proven ability to optimize campaigns based on performance data.
-   Experience managing monthly advertising budgets of **$50,000+**.
-   Strong analytical and problem-solving skills.
-   Ability to manage multiple campaigns simultaneously.
-   Excellent written and verbal English communication skills.
-   Comfortable working independently in a remote environment.

### **Preferred Qualifications**

-   Experience in:

-   Home services
-   B2B
-   Local service businesses

-   Familiarity with:

-   HubSpot
-   CallRail
-   CRM platforms
-   Call tracking systems

-   Experience supporting:

-   Multi-location businesses
-   Franchise organizations

-   Basic HTML and CSS knowledge for landing page updates.

### **What Makes You a Strong Fit**

-   You think in business outcomes—not vanity metrics.
-   You treat advertising budgets like your own investment.
-   You proactively identify issues before they become problems.
-   You continuously test, optimize, and improve performance.
-   You stay current on advertising platform updates and industry trends.
-   You thrive in fast-paced, performance-focused environments.
-   You take ownership of campaign performance from strategy through optimization.

### **What a Typical Day Looks Like**

-   Review campaign performance dashboards.
-   Optimize bids, budgets, audiences, and creatives.
-   Launch new Google and Meta campaigns.
-   Monitor campaign pacing and spending.
-   Test new ad copy, creatives, and landing pages.
-   Analyze campaign data and identify optimization opportunities.
-   Build performance reports and recommend growth strategies.
-   Collaborate with marketing leadership on campaign priorities.

**In short:** You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.

### **Key Performance Indicators (KPIs)**

-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Conversion Rate (CVR)
-   Click-Through Rate (CTR)
-   Lead quality and revenue contribution
-   Budget efficiency and campaign scalability

### **Why Join Us?**

-   Own paid media strategy across multiple platforms.
-   Direct impact on lead generation and revenue growth.
-   Performance-focused environment with measurable outcomes.
-   Opportunity to work with modern advertising platforms and tools.
-   Fully remote role with long-term growth opportunities.
-   Career progression into:

-   Senior Paid Media Specialist
-   Performance Marketing Manager
-   Growth Marketing Manager
-   Head of Paid Media

### **Interview Process**

1.  Initial Screening Call
2.  Recruiter Interview
3.  Practical Assessment (Campaign Strategy & Optimization Scenario)
4.  Client Interview
5.  Offer & Onboarding

### **Apply Now**

If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/40F52C7963/apply)

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