# Inbound Marketing Manager (B2B Pipeline & Demand Generation)

> Pavago · Colombia (Remote) · — · Posted 2026-05-04

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

We’re hiring an **Inbound Marketing Manager** to **build and scale a B2B pipeline through content**.

This is **not a traditional content role**.  
Your job is simple:

👉 **Turn content → conversations → pipeline**

You will:

-   Create high-performing LinkedIn content
-   Convert engagement into real conversations
-   Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on **generating consistent inbound opportunities**.

### **What You’ll Own**

### **1\. Content-Driven Lead Generation (Primary Focus)**

-   Create high-performing content on LinkedIn:

-   Posts
-   Hooks
-   Carousels

-   Identify content angles that attract **high-intent B2B buyers**
-   Test and optimize content based on performance

### **2\. Content → Conversation → Pipeline**

-   Turn engagement into **real conversations**:

-   Likes
-   Comments
-   Profile views

-   Initiate **natural, non-salesy DMs**
-   Qualify prospects and move them into pipeline

### **3\. Audience Engagement & Lead Nurturing**

-   Engage daily through comments and DMs
-   Build relationships (not just send messages)
-   Follow up consistently with value-driven interactions

### **4\. Funnel & Conversion Optimization**

-   Build simple inbound funnels:

-   Content → Engagement → Conversation → Call

-   Improve conversion rates at every stage
-   Create:

-   Lead magnets
-   Nurture flows

### **5\. Supporting Sales (Optional / Nice-to-Have)**

-   Share insights with founder on:

-   Messaging
-   Objections
-   Audience behavior

-   Help improve conversion quality

### **What Makes You a Strong Fit**

-   You know how to turn content into **pipeline (not just likes)**
-   You’ve personally generated:

-   Leads
-   Conversations
-   Booked calls

-   You think in **funnels and systems**, not just posting
-   You’re both:

-   Creative (content)
-   Analytical (performance-driven)

-   You take ownership of outcomes

### **Requirements (Must-Have)**

-   2+ years experience in:

-   B2B inbound marketing
-   Content-led growth

-   Strong experience with:

-   LinkedIn content

-   Proven ability to:

-   Generate inbound leads
-   Drive conversations

-   Excellent copywriting skills
-   Understanding of B2B sales cycles (2–3 months)

### **Nice to Have**

-   Experience building personal brands
-   Familiarity with tools like:

-   HubSpot
-   Apollo

-   Experience with:

-   Lead magnets
-   Content funnels

-   Exposure to SaaS or B2B services

### **What a Typical Day Looks Like**

-   Write and publish LinkedIn content
-   Engage with audience (comments, DMs)
-   Start conversations with high-intent prospects
-   Follow up and nurture leads
-   Track performance and optimize content
-   Work with founder on pipeline quality

**In short:**  
You turn **attention into conversations — and conversations into revenue pipeline.**

### **Key Metrics (KPIs)**

-   Number of inbound conversations generated
-   Qualified leads added to pipeline
-   Conversion rate:

-   Content → Conversation
-   Conversation → Call

-   Engagement quality (not vanity metrics)
-   Consistency of content output

### **Why This Role Stands Out**

-   Direct impact on revenue (not just marketing metrics)
-   High ownership — you own inbound pipeline
-   Work directly with founder (fast feedback loop)
-   No corporate layers or slow approvals
-   Opportunity to grow into:

-   Head of Growth
-   Demand Generation Lead

### **Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **Apply Now**

If you’re someone who has **actually generated pipeline from content** and understands how to turn **audience → relationships → revenue**, this is a high-leverage role.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/42BD1FD8AD/apply)

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