# Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Remote

> Pavago · South Africa (Remote) · — · Posted 2026-08-19

**Workplace:** remote

## Description

### **Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

At Pavago, one of our clients is hiring a **Demand Generation Manager** to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between **marketing and sales**, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

### **What You’ll Do**

-   Build and execute **multi-channel demand generation campaigns**
-   Manage campaigns across:

-   Email marketing
-   Content
-   Webinars
-   Paid acquisition
-   Account-Based Marketing (ABM)

-   Build lead nurture and lifecycle programs
-   Partner with sales to define **ICP, audiences, and targeting**
-   Develop lead scoring and qualification frameworks
-   Track and improve **MQL → SQL → Opportunity** conversion
-   Analyze pipeline contribution, campaign ROI, and funnel performance
-   Improve marketing automation and CRM workflows
-   Run experiments to increase qualified leads and pipeline
-   Report performance insights and recommendations to leadership

### **Requirements**

-   **4+ years of B2B marketing or demand generation experience**
-   Proven experience generating **measurable sales pipeline**
-   Strong understanding of B2B sales and marketing funnels
-   Experience with **HubSpot, Salesforce, Marketo**, or similar platforms
-   Experience building multi-channel demand generation campaigns
-   Strong knowledge of lead nurturing, scoring, and qualification
-   Strong analytical and campaign management skills
-   Comfortable measuring campaign ROI and pipeline contribution
-   Ability to collaborate closely with sales leadership
-   Strong written and verbal English communication

### **What Success Looks Like**

-   Growth in qualified marketing-generated pipeline
-   Higher MQL-to-SQL and SQL-to-opportunity conversion
-   Strong campaign ROI and pipeline contribution
-   Effective lead nurturing and lifecycle programs
-   Clean marketing automation and CRM processes
-   Strong alignment between marketing and sales

### **Interview Process**

1.  Initial Screening Call
2.  **Spark Hire Video Interview**
3.  Recruiter Interview
4.  Client Interview
5.  Offer & Onboarding

### **Apply Now**

If you know how to turn **B2B marketing campaigns into qualified pipeline**, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

**#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/46FAD7596B/apply)

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