# B2B Graphic Designer

> Pavago · Brazil (Remote) · — · Posted 2026-05-12

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### Job Title: B2B Graphic Designer

**Location:** Remote  
**Working Hours:** Eastern Standard Time (U.S. Hours)  
**Engagement:** Full-Time - Independant Contractor

### About the Role

Pavago on belaf of their client is hiring a **B2B Graphic Designer** who understands how to create **high-performing static ad creatives for cold audiences**.

This role is designed for a designer who can take **go-to-market messaging, campaign strategy, and ICP insights** and translate them into **visually compelling ad creatives that drive clicks and conversions.**

You will work closely with marketing and growth teams to produce ad creatives used across **LinkedIn, Google Display, Meta, and other digital platforms**.

The ideal candidate understands **B2B advertising psychology**, can design for **performance**, and enjoys testing creative variations to improve campaign results.

### Key Responsibilities

### Ad Creative Design

-   Design **high-converting static B2B ad creatives** for platforms such as **LinkedIn, Google Display, and Meta**.
-   Translate **campaign briefs, messaging frameworks, and go-to-market strategies** into compelling visual concepts.
-   Produce **multiple ad variations** to support A/B testing across headlines, visuals, layouts, and CTAs.
-   Create assets in **multiple formats and dimensions** to meet the requirements of different ad platforms.
-   Maintain strong **brand consistency** while tailoring creatives for different audience segments.

### Creative Strategy & Collaboration

-   Interpret **Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives** to inform creative direction.
-   Collaborate with marketing and growth teams to ensure creative assets align with **campaign performance goals**.
-   Participate in campaign brainstorming and contribute **creative ideas for new ad concepts**.
-   Review performance insights with the marketing team and iterate on creative designs based on results.

### Creative Production & Workflow

-   Manage multiple ad creative projects while maintaining **high quality and meeting deadlines**.
-   Build and maintain a **library of creative assets, templates, and brand materials**.
-   Develop design **templates and repeatable frameworks** for scalable ad production.
-   Use **AI tools to accelerate ideation, concept development, and creative workflows**.

### Must Haves

-   **3+ years of experience** creating B2B ad creatives for digital advertising campaigns.
-   A strong portfolio showcasing **static ad creatives for platforms like LinkedIn, Google Display, or Meta**.
-   Expert proficiency with **Adobe Creative Suite (Photoshop, Illustrator, InDesign)** and/or **Canva**.
-   Ability to translate **marketing strategy and messaging into compelling visual designs**.
-   Understanding of **B2B audience conversion principles**, including messaging hierarchy, visual attention, and CTA placement.
-   Familiarity with **AI design tools** such as **Midjourney, Adobe Firefly, or ChatGPT** to support ideation and creative workflows.

### Nice to Have

-   Experience working with **performance marketing or demand generation teams**.
-   Familiarity with advertising performance metrics such as **CTR, CPC, and conversion rates**.
-   Experience creating **motion graphics or animated ads**.
-   Background in **SaaS, technology, or professional services marketing**.
-   Experience using project management tools such as **ClickUp, Asana, or Notion**.

### Interview Process

-   **Initial Screening (Pavago)**  
    Brief discussion to review experience and portfolio.
-   **Portfolio & Creative Review**  
    Discussion focused on past B2B ad creative work and design approach.
-   **Client Interview**  
    Conversation with the hiring team focused on collaboration and campaign work.
-   **Final Interview**  
    Final alignment and expectations.

#LI-AG1

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/48C3116918/apply)

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