# Senior Creative Strategist - Paid Social (Meta Ads)

> Pavago · Pakistan (Remote) · — · Posted 2026-05-24

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Senior Creative Strategist – Paid Social (Meta Ads) | Remote**

**Position Type:** Full-Time, Remote  
**Working Hours:** EST Hours

### **About the Role**

At Pavago, one of our clients is hiring a **Senior Creative Strategist – Paid Social (Meta Ads)** to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.

This is not a traditional media buying role focused only on dashboards and optimization.

Your primary edge should come from your ability to:

-   develop winning ad concepts
-   create compelling hooks and messaging
-   write high-converting creative briefs
-   shape storytelling that drives conversions
-   scale campaigns through creative iteration

You will own campaigns from:  
**idea → creative strategy → launch → optimization → scale**

If you understand that strong performance marketing starts with creative strategy, this role is built for you.

### **What You’ll Own**

### **Paid Social Campaign Management**

-   Own and scale Facebook & Instagram ad campaigns across multiple accounts
-   Manage campaign performance from:

-   concepting
-   launch
-   optimization
-   scaling

-   Handle monthly ad budgets ranging from:

-   $10K–$250K+

-   Maintain accountability for:

-   CPL
-   CPA
-   ROAS
-   conversion performance

### **Creative Strategy (Primary Focus)**

-   Develop original:

-   ad angles
-   hooks
-   messaging frameworks
-   campaign narratives

-   Write high-converting creative briefs for:

-   designers
-   video editors
-   UGC creators

-   Lead UGC strategy, including:

-   scripting
-   storytelling
-   video direction
-   performance-focused concepts

-   Contribute directly to ad ideation and creative execution
-   Continuously test and iterate new creative concepts

### **Performance Optimization**

-   Analyze campaign performance daily
-   Identify winning creatives and scale them effectively
-   Optimize:

-   audiences
-   offers
-   creatives
-   messaging

-   Make data-driven decisions based on campaign insights

### **Creative + Data Feedback Loop**

-   Use performance data to refine:

-   messaging
-   hooks
-   storytelling
-   positioning

-   Understand why creatives perform — not just what performs
-   Improve campaign efficiency through continuous creative testing

### **Collaboration & Ownership**

-   Work closely with:

-   designers
-   editors
-   internal marketing teams

-   Align campaigns with revenue and growth goals
-   Operate independently with strong ownership over outcomes and performance

### **What Makes You a Strong Fit**

-   You think creative-first, not dashboard-first
-   You understand the relationship between:

-   creative
-   offer
-   conversion

-   You know how to create ads that convert — not just launch campaigns
-   You are both analytical and creative
-   You thrive in fast-paced, performance-driven environments
-   You proactively bring fresh ideas and test aggressively

### **Requirements (Must-Have)**

### **Experience**

-   3+ years running Facebook & Instagram ads at a high level
-   Proven experience managing:

-   $10,000+/month ad spend
-   preferably significantly larger budgets

-   Experience handling multiple accounts simultaneously (5+ preferred)

### **Creative Strategy Experience**

-   Strong hands-on involvement in:

-   ad concepting
-   creative strategy
-   messaging development
-   creative brief writing
-   storytelling for paid ads

-   Ability to create:

-   high-converting UGC concepts
-   static ad concepts
-   video ad narratives

### **Technical & Platform Skills**

-   Strong command of:

-   Meta Ads Manager
-   Facebook Business Suite
-   Meta Pixel
-   conversion tracking
-   campaign optimization

-   Strong copywriting ability for:

-   hooks
-   CTAs
-   ad messaging

### **Important**

Candidates who have only managed campaigns operationally without contributing directly to:

-   creative strategy
-   messaging
-   ad concepts
-   creative direction

will not be a fit for this role.

### **What Separates Top Candidates**

-   Strong portfolio of winning creatives:

-   UGC
-   static ads
-   short-form video ads

-   Ability to clearly explain their contribution to creative performance
-   Deep understanding of:

-   creative psychology
-   conversion flows
-   offer positioning

-   Experience managing:

-   $50K–$250K+ monthly budgets

-   Experience with:

-   UGC workflows
-   creator coordination
-   video production processes

-   Daily use of AI tools such as:

-   ChatGPT
-   AI-assisted creative workflows

### **What a Typical Day Looks Like**

-   Review Meta campaign performance and identify opportunities
-   Develop new ad concepts and messaging angles
-   Write creative briefs for designers and editors
-   Launch and test new creatives
-   Analyze CPL, CPA, CTR, and ROAS performance
-   Scale winning creatives and pause underperformers
-   Collaborate with internal teams on growth initiatives

**In short:**  
You drive paid social growth by combining strong creative strategy with performance-focused execution.

### **Key Metrics for Success (KPIs)**

-   CPL, CPA, and ROAS improvements
-   Speed and quality of creative testing
-   Campaign scalability and performance consistency
-   Conversion performance across multiple accounts
-   Ability to consistently launch winning creatives
-   Revenue growth driven through paid social

### **Why This Role Stands Out**

-   Creative-first performance marketing role
-   High ownership across strategy and execution
-   Direct impact on growth and revenue
-   Opportunity to shape messaging and creative direction at scale
-   Exposure to:

-   paid social
-   UGC systems
-   performance creative
-   growth marketing

-   Growth opportunities into:

-   Creative Director
-   Head of Paid Social
-   Growth Marketing leadership

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Recruiter
-   Client Interview
-   Offer & Background Verification

### **Apply Now**

If you:

-   understand how creative drives conversions
-   enjoy building winning ad concepts
-   thrive in paid social performance environments
-   want ownership over both strategy and outcomes

this is a strong opportunity to lead creative-driven growth across high-performing Meta campaigns.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/4B34946054/apply)

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