# Marketing Associate > Pavago · Pakistan (Remote) · — · Posted 2026-08-14 **Workplace:** remote ## Description ### **Marketing Operations Associate – Salesforce, CRM & List Building** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Central Time (CST) ### **About the Role** At Pavago, one of our clients is hiring a **Marketing Operations Associate** to support CRM management, marketing data, prospect list building, campaign operations, reporting, and workflow optimization. This is a hands-on, execution-focused role for someone who enjoys working behind the scenes to keep marketing systems **clean, accurate, organized, and scalable**. You’ll work closely with the **VP of Marketing** and support day-to-day operations across **Salesforce, marketing automation platforms, prospecting tools, campaign reporting, and data management**. The ideal candidate is highly detail-oriented, comfortable working with large amounts of CRM data, and capable of turning messy marketing processes into reliable, repeatable workflows. ### **What You’ll Own** ### **Salesforce CRM & Marketing Data Management** Maintain the accuracy and reliability of marketing data inside **Salesforce CRM**. You’ll: - Audit, clean, and standardize CRM records. - Maintain accurate lead and contact information. - Identify and merge or resolve duplicate records. - Standardize fields and data formatting. - Maintain campaign attribution and source data. - Segment records based on marketing and campaign requirements. - Monitor CRM hygiene and proactively identify data quality issues. - Ensure marketing data is clean and ready for campaign execution. - Support accurate reporting across marketing and sales systems. ### **Prospect List Building & Data Enrichment** Build targeted B2B prospect lists using tools such as: - ZoomInfo - Apollo - LinkedIn - Similar prospecting and data-enrichment platforms You’ll: - Research companies and decision-makers. - Build lists based on Ideal Customer Profile criteria. - Validate and enrich prospect information. - Segment prospects by: - Industry - Job title - Geography - Company size - Campaign criteria - Remove duplicates and inaccurate records. - Prepare clean, campaign-ready lists. - Support outbound marketing and lead generation initiatives. ### **Marketing Automation & Campaign Operations** Support campaign execution across platforms such as: - Salesforce - Pardot / Marketing Cloud Account Engagement - HubSpot - Similar marketing automation systems Responsibilities include: - Supporting email campaign setup and execution. - Building and maintaining audience segments. - Assisting with nurture workflows. - Maintaining campaign tracking. - Ensuring proper tagging and attribution. - Performing pre-launch data and campaign checks. - Monitoring campaign operations for errors or inconsistencies. - Supporting accurate handoffs between marketing and sales. ### **Reporting & Marketing Analytics** - Maintain marketing dashboards and reporting systems. - Track campaign and lead generation activity. - Validate reporting data for accuracy. - Identify inconsistencies between CRM and marketing platforms. - Support campaign attribution reporting. - Prepare recurring marketing performance reports. - Help leadership maintain visibility into campaign and pipeline activity. - Improve reporting processes as marketing operations scale. ### **Marketing Operations & Process Improvement** - Document marketing processes, workflows, and SOPs. - Identify repetitive or inefficient processes. - Recommend improvements to marketing workflows. - Help standardize recurring operational tasks. - Maintain clear documentation for campaign setup and execution. - Support automation opportunities where appropriate. - Help create scalable systems that reduce manual work and improve accuracy. ### **SEO & Website Support** Provide basic operational support for website and SEO initiatives, including: - Website audits - Metadata updates - Keyword implementation - Internal linking - Content updates - Basic CMS maintenance - Competitor research Deep technical SEO expertise is not required, but familiarity with fundamental SEO concepts is valuable. ### **Content & Marketing Support** Assist the marketing team with: - Email formatting - Campaign setup - Content publishing - Marketing asset coordination - Canva templates - Marketing collateral updates - Website content changes - Organizing campaign assets Ensure marketing materials remain consistent, accurate, and organized. ### **Required Experience & Skills** ### **Core Requirements** - Professional experience with **Salesforce CRM**. - Hands-on experience with: - CRM management - Data hygiene - Lead/contact management - Segmentation - Reporting - Duplicate management - Experience with marketing automation platforms such as: - Pardot / Marketing Cloud Account Engagement - HubSpot - Similar platforms - Experience using prospecting and list-building tools such as: - ZoomInfo - Apollo - LinkedIn - Strong Excel or Google Sheets skills. - Strong attention to detail and data accuracy. - Excellent organizational and documentation skills. - Strong written English communication. - Ability to manage multiple operational priorities simultaneously. - Ability to work independently in a remote environment. - Availability during **CST business hours**. ### **Nice-to-Have Experience** - Experience supporting U.S.-based marketing teams. - B2B marketing experience. - Experience supporting email marketing campaigns. - Familiarity with: - SEO - Website optimization - CMS platforms - Canva - Content publishing - Marketing asset management - Experience working within: - SaaS - Agencies - B2B organizations - Growth-focused companies - Familiarity with marketing attribution and lead lifecycle reporting. - Experience documenting SOPs and improving operational workflows. ### **What Makes You a Strong Fit** You: - Are extremely detail-oriented and notice inconsistencies quickly. - Enjoy working with CRM systems, spreadsheets, and marketing data. - Care about clean data and accurate reporting. - Can build targeted prospect lists without sacrificing data quality. - Naturally create structure around repetitive processes. - Follow through without requiring constant reminders. - Can manage multiple campaigns and operational requests simultaneously. - Proactively identify workflow problems and recommend improvements. - Understand that strong marketing performance depends on reliable systems and clean data. ### **What a Typical Day Looks Like** Your day may include: - Auditing Salesforce for duplicate or incomplete records. - Cleaning and standardizing CRM data. - Building targeted prospect lists in ZoomInfo or Apollo. - Enriching and validating prospect information. - Segmenting contacts for upcoming campaigns. - Supporting email and nurture campaign setup. - Reviewing campaign tagging and attribution. - Updating marketing reports and dashboards. - Documenting or improving marketing SOPs. - Making basic website or CMS updates. - Supporting SEO and competitor research. - Coordinating marketing assets and content. - Working with the VP of Marketing on operational priorities. In short: **you keep the marketing engine organized by ensuring the CRM, data, prospect lists, campaigns, reporting, and workflows are accurate and ready to scale.** ### **Key Metrics for Success** - Salesforce CRM data accuracy and hygiene. - Quality and accuracy of prospect lists. - Low duplicate and incomplete-record rates. - Campaign setup and execution accuracy. - Marketing attribution and reporting reliability. - Timely completion of marketing operations tasks. - Quality and adoption of documented SOPs. - Improved workflow efficiency. - Reliable operational support for campaign launches. ### **Why This Role Stands Out** - Work directly with senior marketing leadership. - High ownership across CRM and marketing operations. - Hands-on exposure to Salesforce and modern marketing technology. - Opportunity to improve and scale marketing systems. - Exposure to campaign operations, data, reporting, SEO, and lead generation. - Fully remote work environment. - Strong career progression into: - Marketing Operations Specialist - Senior Marketing Operations - CRM Administrator - Campaign Operations - Revenue Operations (RevOps) ### **Spark Hire Intro Video** As part of the application process, you’ll be asked to complete a short **Spark Hire intro video**. We’d like to hear about: - Your experience with marketing operations and CRM management. - Your hands-on experience using **Salesforce**. - How you maintain CRM data hygiene and identify duplicate, incomplete, or inaccurate records. - Your experience with **Pardot / Account Engagement, HubSpot, or other marketing automation platforms**. - Your experience building targeted prospect lists using **ZoomInfo, Apollo, LinkedIn, or similar tools**. - How you validate and enrich prospect data before using it in a campaign. - An example of a marketing workflow or process you improved. - Your experience supporting email campaigns, nurture workflows, or campaign operations. - How you ensure campaign attribution and reporting data remain accurate. - Your Excel or Google Sheets experience. - Any experience you have with SEO, CMS updates, Canva, or content publishing. - How you prioritize when multiple marketing operations requests need to be completed simultaneously. Keep your responses **clear, concise, and conversational**. We’re particularly interested in your hands-on Salesforce experience, data accuracy, list-building ability, attention to detail, and operational ownership. **Completion of the Spark Hire intro video is required for your application to be considered.** ### **Interview Process** - Initial Screening Call - Spark Hire Intro Video - Recruiter Interview - Client Interview - Offer & Onboarding ### **Apply Now** If you have hands-on experience with **Salesforce, CRM data management, prospect list building, and marketing operations**, and enjoy keeping systems clean, organized, and scalable, we’d love to hear from you. Apply today and complete the required **Spark Hire intro video** to move forward in the hiring process. #MarketingOperations #Salesforce #CRM #MarketingOps #Pardot #HubSpot #ZoomInfo #Apollo #B2BMarketing #LeadGeneration #RevenueOperations #RemoteJobs ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/4BD4C86886/apply) --- Powered by [Workable](https://www.workable.com)