# Senior Creative Strategist - Paid Social (Meta Ads) > Pavago Β· Kenya (Remote) Β· β€” Β· Posted 2026-05-06 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **πŸš€ Senior Creative Strategist – Paid Social (Meta Ads)** **Full-Time Remote | EST Hours** ### **πŸ’Ό About the Role** We’re hiring a highly creative and performance-driven **Senior Creative Strategist – Paid Social** to lead Meta advertising campaigns across multiple brands and accounts. This is not a traditional media buyer role focused only on dashboards and bid adjustments. Your biggest strength should be your ability to: - create winning ad concepts, - develop strong hooks and messaging, - direct UGC and storytelling, - and turn creative ideas into profitable ad campaigns. You will own campaigns from: **idea β†’ creative strategy β†’ launch β†’ optimization β†’ scale** while being fully accountable for: - CPL - CPA - ROAS - creative performance - and growth outcomes. If you live at the intersection of: - performance marketing, - consumer psychology, - storytelling, - and paid social creative strategy, this role is a strong fit. ### **πŸ”₯ What You’ll Own** ### **Meta Ads Campaign Ownership** - Build, launch, manage, and scale: - Facebook Ads - Instagram Ads - Manage multiple client accounts simultaneously - Handle monthly ad budgets ranging from: - $10K - $50K - $250K+ - Optimize campaigns for: - lead generation - e-commerce - customer acquisition - ROAS - CPA - conversion growth ### **🎨 Creative Strategy (Primary Focus)** This role is creative-first. You will: - Develop original ad angles and campaign concepts - Create: - hooks - messaging frameworks - positioning strategies - offer narratives - Write detailed creative briefs for: - video editors - graphic designers - UGC creators - Lead UGC direction including: - scripting - storytelling - creator guidance - emotional framing - Shape high-converting paid social narratives from scratch - Continuously test fresh creative concepts and iterations ### **πŸ“ˆ Performance Optimization** - Monitor campaign performance daily - Analyze: - CPL - CPA - CTR - ROAS - hook rates - watch time - conversion metrics - Identify winning creatives and scale them aggressively - Optimize: - audiences - creatives - offers - funnels - landing page alignment - Improve performance through creative iteration β€” not just media buying ### **🧠 Creative + Data Feedback Loop** - Use performance data to improve: - messaging - storytelling - offers - emotional triggers - Understand: - why ads convert - why creatives fail - what emotional angles drive performance - Iterate quickly based on data-backed creative insights ### **🀝 Collaboration & Leadership** - Work closely with: - designers - editors - creators - marketing leadership - Align campaigns with broader business and revenue goals - Operate independently with high ownership and accountability - Drive creative testing culture across campaigns ### **βœ… Must-Have Experience & Skills** - 3+ years running high-level Facebook & Instagram ad campaigns - Proven experience managing: - $10K+/month ad spend - preferably $50K–$250K+ - Experience managing multiple client accounts simultaneously - Strong hands-on creative strategy experience including: - ad concepts - creative briefs - storytelling - UGC direction - messaging frameworks - Strong copywriting and hook-writing ability - Deep understanding of: - Meta Ads Manager - Facebook Business Suite - Pixel tracking - attribution - conversion optimization - Ability to create ads that convert β€” not just manage campaigns 🚨 **Important:** Candidates focused only on media buying without strong creative strategy involvement will not be a fit. ### **⭐ What Separates Top Candidates** - Portfolio of winning Meta ad creatives - Experience scaling winning creatives rapidly - Strong understanding of: - creative psychology - direct response marketing - UGC performance - conversion flows - Hands-on experience directing: - creators - video concepts - ad scripting - Experience with: - e-commerce brands - lead generation funnels - info products - SaaS - DTC brands - AI-assisted creative workflow experience: - ChatGPT - Claude - AI scripting - AI concept generation ### **🧠 What Makes You a Strong Fit** - You think creatively first, analytically second - You understand emotional drivers behind conversions - You proactively bring new ideas and testing angles - You move fast without sacrificing creative quality - You are highly accountable for outcomes - You thrive in fast-paced growth environments ### **πŸ“… What a Typical Day Looks Like** - Review ad performance and creative metrics - Brainstorm and develop new ad angles - Write creative briefs and hook variations - Coordinate with editors and designers on ad production - Launch and optimize Meta campaigns - Analyze creative winners and losers - Iterate campaigns based on conversion data - Test new messaging frameworks and offers **In short:** You drive growth by creating and scaling high-performing paid social creatives that convert consistently. ### **πŸ“Š Key Metrics for Success (KPIs)** - Improved CPL, CPA, and ROAS - Speed of creative testing and iteration - Performance of ad creatives across accounts - Scalable campaign growth - Creative hit rate and winning ad identification - Consistent account growth and profitability ### **🌟 Why This Role Stands Out** - Creative-first paid social role - High ownership across strategy and execution - Opportunity to work on large-budget Meta campaigns - Strong influence on revenue and growth outcomes - Fast-paced performance marketing environment - Freedom to test creative ideas aggressively - Exposure to scaling brands and multi-account growth ### **πŸ§ͺ Interview Process** - Initial Phone Screen - Video Interview with Recruiter - Client Interview - Offer & Background Verification ### **πŸ‘‰ Apply Now** If you: - know how to create Meta ads that actually convert, - understand storytelling and direct-response psychology, - love testing creative angles, - and thrive owning performance outcomes, this role is a strong fit for you. ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/4DA8D9702B/apply) --- Powered by [Workable](https://www.workable.com)