# Social Media Manager > Pavago · Pakistan (Remote) · — · Posted 2026-08-17 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours **Location:** Remote — LATAM, Pakistan, Philippines & South Africa Preferred ### **About the Role** At Pavago, one of our clients is hiring a **Social Media Manager** to own social media strategy, content execution, community engagement, and performance across multiple digital platforms. This is a hands-on role for someone who understands how to turn **content → engagement → audience growth → measurable business impact**. You’ll manage and grow the brand across: - LinkedIn - Instagram - TikTok - Facebook - X (Twitter) - YouTube You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence. If you understand **what performs on each platform, how to build an engaged community, and how to use data to improve content**, this role is a strong fit. ### **What You’ll Own** ### **Social Media Strategy & Growth** Develop and execute a social media strategy aligned with marketing and business goals. - Build platform-specific growth strategies - Define KPIs for: - Engagement - Reach - Audience growth - Website traffic - Leads and conversions - Build and manage social media content calendars - Identify emerging trends, formats, and content opportunities - Continuously test and refine the strategy based on performance ### **Content Creation & Publishing** Create compelling, platform-native social content. - Write and edit: - Social posts - Hooks - Captions - Threads - Short-form copy - Repurpose long-form content into social-first formats - Adapt content for different platforms and audiences - Collaborate with designers and video editors on multimedia content - Maintain consistency across brand voice, messaging, and visual identity - Schedule and publish content using tools such as: - Hootsuite - Sprout Social - Buffer - HubSpot ### **Community Management & Engagement** Own day-to-day audience engagement. - Monitor: - Comments - DMs - Mentions - Tags - Audience conversations - Respond professionally and promptly - Start and participate in relevant conversations - Build stronger relationships with followers and community members - Amplify relevant user-generated content (UGC) - Escalate customer service or reputation concerns when appropriate ### **Social Campaign Execution** Support and execute social campaigns around: - Product launches - Events - Brand initiatives - Promotions - Partnerships Collaborate with paid media teams to align organic and paid social strategies. Support: - Influencer collaborations - UGC campaigns - Strategic partnerships - Social promotions ### **Analytics & Performance Optimization** Track what actually works — and use those insights to improve future content. Monitor: - Engagement - Reach - Impressions - Follower growth - Website traffic - Leads - Conversions - Content performance Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends. - Prepare weekly and monthly performance reports - Conduct content and campaign A/B tests - Identify top-performing formats and topics - Recommend improvements based on data - Adjust content strategy based on audience behavior ### **Cross-Functional Collaboration** Work closely with: - Marketing - Content - Design - Video - PR - Customer Support - Leadership Share audience insights and social performance learnings to improve: - Messaging - Campaigns - Brand positioning - Content strategy ### **What Makes You a Strong Fit** You: - Understand that each social platform requires a different content approach - Know how to create content people actually want to engage with - Have strong instincts for hooks, storytelling, trends, and digital culture - Can balance creativity with performance data - Understand the difference between **vanity metrics and meaningful growth** - Are comfortable engaging directly with audiences - Can manage multiple channels without sacrificing consistency - Stay current with changing algorithms, formats, and platform trends - Are proactive, organized, and comfortable moving quickly ### **Required Experience & Skills** - **2+ years of professional social media management experience** - Hands-on experience managing multiple platforms, such as: - LinkedIn - Instagram - TikTok - Facebook - X (Twitter) - YouTube - Strong writing, editing, and social copywriting skills - Experience building and maintaining content calendars - Experience with social scheduling and analytics tools such as: - Hootsuite - Sprout Social - Buffer - HubSpot - Familiarity with: - Canva - Adobe Creative Suite or similar design tools - Strong understanding of: - Social engagement - Audience growth - Content optimization - Platform analytics - Strong written and verbal English communication - Ability to work independently during U.S. business hours ### **Nice to Have** Experience with: - SaaS - E-commerce - Agencies - Professional services - Founder-led or personal brands - Influencer marketing - UGC campaigns - Paid social advertising - Brand reputation management - Social media crisis management - Short-form video strategy - Lead generation through organic social ### **What a Typical Day Looks Like** You might: - Review comments, DMs, mentions, and audience activity - Write and schedule upcoming social posts - Identify trending topics and content opportunities - Collaborate with designers or video editors on creative assets - Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube - Engage with followers and relevant accounts - Review analytics and identify high-performing content - Optimize upcoming posts based on performance - Update reporting dashboards - Plan upcoming campaigns and content calendars **In short:** You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth. ### **Key Metrics for Success** - Engagement rate and engagement growth - Relevant follower/subscriber growth - Reach and content visibility - Website traffic from social channels - Leads and conversions generated from social - Community response time - Quality of audience engagement - Campaign and content performance - Consistency of publishing - Continuous improvement in social performance ### **Why This Role Stands Out** - Full ownership of social media execution and growth - Opportunity to manage multiple major social platforms - Direct collaboration with marketing and leadership - Strong creative freedom backed by performance data - Opportunity to influence brand positioning and audience growth - Fully remote environment - Clear growth opportunities into: - Senior Social Media Manager - Content Marketing Manager - Social Media Lead - Head of Social - Brand & Community Lead ### **Interview Process** 1. Initial Phone Screen 2. **Spark Hire Intro Video** 3. Video Interview with Pavago Recruiter 4. Portfolio / Practical Task — **1-Week Content Calendar + Sample Posts** 5. Client Interview with Marketing Leadership 6. Offer & Background Verification ### **Apply Now** If you: - Know how to create content that earns attention and engagement - Understand how different platforms require different strategies - Enjoy building and engaging online communities - Use analytics to continuously improve performance - Can balance creativity, consistency, and measurable growth This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand. **#SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/5124814435/apply) --- Powered by [Workable](https://www.workable.com)