# Inbound Marketing Manager > Pavago · Pakistan (Remote) · — · Posted 2026-08-14 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring an **Inbound Marketing Manager** to build and scale a content-driven B2B demand generation engine, with a strong focus on **LinkedIn growth, founder-led content, audience engagement, and organic pipeline generation**. This is not a cold outreach or traditional social media management role. Your job is to turn: **Content → Engagement → Conversations → Qualified Pipeline** You’ll work closely with the founder, who owns sales calls and closing, while you generate attention, build relationships with the right B2B audience, nurture inbound interest, and create a predictable flow of qualified opportunities. The ideal candidate has personally used **LinkedIn and organic content to generate B2B leads** and understands that successful inbound marketing is measured by pipeline and revenue opportunities — not simply impressions, followers, or likes. ### **What You’ll Own** ### **LinkedIn Content & Organic Lead Generation** Own the creation and execution of high-performing LinkedIn content, including: - Thought-leadership posts - Founder-led content - Carousels - Educational content - Strong hooks and opening lines - Conversion-focused posts - Authority-building content You’ll: - Identify topics and angles that resonate with high-intent B2B prospects. - Translate founder expertise and business insights into compelling content. - Build and maintain a consistent publishing cadence. - Test hooks, formats, topics, and messaging. - Analyze which content attracts the right prospects. - Optimize content based on engagement quality and pipeline contribution. ### **Content-to-Pipeline Conversion** Your responsibility doesn’t end when a post is published. You’ll actively turn engagement signals such as: - Likes - Comments - Profile visits - Connection requests - Inbound DMs - Content interactions into meaningful B2B conversations. You’ll: - Identify high-potential prospects engaging with content. - Start natural, relationship-driven conversations. - Avoid generic or overly aggressive sales messaging. - Understand prospect needs and buying signals. - Qualify relevant opportunities. - Move qualified prospects toward conversations with the founder. - Maintain consistent follow-up without damaging trust. ### **Audience Engagement & Relationship Building** - Engage consistently with founders, executives, and decision-makers. - Build relationships with target prospects before they enter a formal sales process. - Respond thoughtfully to comments and inbound messages. - Participate in relevant LinkedIn conversations. - Nurture prospects through value-driven interactions. - Re-engage warm opportunities when appropriate. - Build an audience that aligns with the company’s Ideal Customer Profile rather than chasing vanity follower growth. ### **Inbound Funnel Development** Build and optimize simple, scalable inbound funnels such as: **Content → Engagement → Conversation → Qualified Call** You’ll create and improve: - Lead magnets - Content offers - Nurture sequences - Conversion paths - Follow-up workflows - Simple inbound lead capture systems Continuously identify where prospects drop off and improve conversion between stages. ### **Founder-Led Content Strategy** Work directly with the founder to: - Capture ideas, expertise, opinions, and market insights. - Turn founder knowledge into compelling LinkedIn content. - Maintain an authentic and consistent voice. - Develop recurring content themes and formats. - Identify topics generating meaningful prospect conversations. - Connect content strategy directly to business objectives. You should be comfortable transforming rough ideas, conversations, notes, or voice recordings into polished thought-leadership content. ### **Messaging & Copywriting** Develop clear B2B messaging across: - LinkedIn posts - Carousels - Lead magnets - Direct messages - Follow-ups - Nurture content - Calls-to-action You’ll continuously improve messaging based on real prospect responses, objections, questions, and buying signals. ### **Performance Analysis & Optimization** Track performance beyond surface-level social metrics. Analyze: - Qualified inbound conversations - Pipeline generated - Content-to-conversation conversion - Conversation-to-call conversion - Audience quality - Engagement from target accounts - Lead source and attribution - Content themes driving opportunities Use performance data to determine what to create more of, what to stop doing, and where the inbound funnel needs improvement. ### **CRM & Pipeline Management** - Track qualified inbound opportunities inside the CRM. - Maintain accurate lead stages and conversation notes. - Ensure warm opportunities receive timely follow-up. - Provide the founder with visibility into inbound pipeline activity. - Identify high-intent prospects requiring immediate attention. - Maintain clear attribution between content activity and pipeline generation. ### **Required Experience & Skills** ### **Core Requirements** - **2+ years of experience** in one or more of the following: - Inbound Marketing - Content-Led Growth - B2B Demand Generation - Organic Lead Generation - LinkedIn Growth - Proven experience creating **LinkedIn content for B2B audiences**. - Demonstrated ability to generate **inbound leads or sales conversations through organic content**. - Strong copywriting and messaging skills. - Experience turning audience engagement into qualified conversations. - Strong understanding of: - B2B buyer journeys - Funnel psychology - Lead nurturing - Organic demand generation - Conversion optimization - Strong written and verbal English communication. - Ability to work independently and take ownership of pipeline outcomes. - Availability during U.S. business hours. ### **Nice-to-Have Experience** - Founder-led or executive personal brand marketing. - Experience building lead magnets and content offers. - Experience developing nurture sequences and inbound funnels. - Familiarity with: - LinkedIn analytics - CRM platforms - Content scheduling tools - Marketing analytics - Experience within: - SaaS - Agencies - Professional services - B2B service businesses - Founder-led companies - Experience working directly with founders or executives. - Understanding of sales pipeline management and lead qualification. ### **What Makes You a Strong Fit** You: - Know how to turn content into pipeline — not just engagement. - Have personally generated inbound opportunities through organic content. - Understand LinkedIn beyond posting and follower growth. - Can write compelling hooks and thought-leadership content. - Understand how B2B decision-makers consume content. - Are comfortable starting conversations with prospects. - Balance relationship-building with commercial objectives. - Think in funnels, systems, and conversion rates. - Combine creativity with analytical thinking. - Take ownership of qualified conversations and pipeline outcomes. ### **What a Typical Day Looks Like** Your day may include: - Writing and publishing LinkedIn content. - Turning founder ideas into polished thought-leadership posts. - Reviewing comments, DMs, profile activity, and other engagement signals. - Starting conversations with relevant prospects. - Following up with warm inbound opportunities. - Qualifying prospects before handing them to the founder. - Reviewing content and pipeline performance. - Testing new hooks, formats, and messaging. - Updating CRM records and tracking inbound opportunities. - Building or improving lead magnets and nurture flows. - Collaborating with the founder on positioning and pipeline quality. In short: **you build inbound demand by turning high-quality B2B content and audience engagement into qualified conversations and sales pipeline.** ### **Key Metrics for Success** - Number of qualified inbound conversations generated. - Qualified pipeline generated from organic channels. - Content-to-conversation conversion rate. - Conversation-to-call conversion rate. - Engagement from relevant decision-makers and target accounts. - Growth of the right B2B audience. - Lead magnet and nurture conversion performance. - Consistency and quality of LinkedIn content. - CRM and attribution accuracy. **Success is measured primarily by qualified demand and pipeline contribution — not vanity metrics.** ### **Why This Role Stands Out** - Direct ownership of inbound demand generation. - Opportunity to build a content-to-pipeline engine from the ground up. - Work directly with the founder. - Strong influence over messaging, positioning, and content strategy. - High visibility into how marketing translates into revenue. - Fully remote environment. - Strong career progression into: - Growth Marketing Lead - Demand Generation Manager - Head of Inbound - Head of Growth ### **Spark Hire Intro Video** As part of the application process, you’ll be asked to complete a short **Spark Hire intro video**. We’d like to hear about: - Your experience with B2B inbound marketing and content-led growth. - Your experience creating LinkedIn content for founders, executives, or B2B brands. - A specific example of content you created that generated inbound leads or sales opportunities. - How you turn likes, comments, profile visits, and DMs into meaningful prospect conversations. - How you determine whether LinkedIn content is actually performing beyond impressions and engagement. - Your approach to writing strong LinkedIn hooks and thought-leadership content. - How you would build a simple **content → conversation → call** funnel. - Your experience with lead magnets, nurture flows, or organic conversion systems. - How you identify and qualify high-intent prospects from content engagement. - The metrics you use to measure content-driven pipeline generation. - Any experience you have working directly with founders or building founder-led brands. Keep your responses **clear, concise, and conversational**. We’re particularly interested in evidence that you can connect content activity to real B2B conversations, qualified opportunities, and pipeline. **Completion of the Spark Hire intro video is required for your application to be considered.** ### **Interview Process** - Initial Screening Call - Spark Hire Intro Video - Recruiter Interview - Final Interview - Offer & Onboarding ### **Apply Now** If you know how to **generate B2B pipeline through LinkedIn content**, understand the difference between engagement and actual demand, and can turn audience attention into qualified conversations, we’d love to hear from you. Apply today and complete the required **Spark Hire intro video** to move forward in the hiring process. #InboundMarketing #DemandGeneration #B2BMarketing #LinkedInMarketing #LinkedInGrowth #ContentMarketing #ContentLedGrowth #OrganicGrowth #LeadGeneration #GrowthMarketing #RemoteJobs ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/55D6F1FB48/apply) --- Powered by [Workable](https://www.workable.com)