# Google Ads Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-05-15

**Workplace:** remote

## Description

### **Google Ads Specialist (Search + Performance Max | Lead Gen Focus) – Remote**

**Location:** Remote  
**Working Hours:** U.S. Business Hours  
**Contract Type:** Full-Time

### **About the Role**

We’re hiring a **Google Ads Specialist** to **own, manage, and optimize paid search campaigns** across multiple client accounts.

This is a **hands-on execution role** — not strategy-only.  
You will be actively inside accounts daily, making optimizations, fixing tracking, and driving measurable results.

If you understand **how to improve CPL, troubleshoot tracking, and scale campaigns**, this role fits you.

### **What You’ll Own**

### **Campaign Management & Optimization (Daily Execution)**

-   Manage campaigns in Google Ads (Search + Performance Max)
-   Optimize:

-   Bids
-   Budgets
-   Keywords
-   Targeting

-   Improve:

-   Lead quality
-   Conversion rates
-   ROI

### **Performance Tracking & Analytics**

-   Monitor performance using:

-   Google Analytics

-   Analyze:

-   CPL (Cost per Lead)
-   Conversion rates
-   Campaign efficiency

-   Identify underperformance and take action immediately
-   Ensure clean attribution and accurate reporting

### **Campaign Setup & Testing**

-   Build campaigns from scratch:

-   Structure
-   Ad groups
-   Targeting
-   Ad copy

-   Conduct:

-   A/B testing (ads, landing pages, targeting)
-   Keyword research
-   Competitor analysis

### **Tracking & Technical Setup (Critical)**

-   Implement tracking via:

-   Google Tag Manager
-   Google Analytics

-   Troubleshoot:

-   Conversion tracking issues
-   Data inconsistencies

-   Ensure reliable data flow across systems

### **Reporting & Communication**

-   Deliver weekly performance reports with insights
-   Share:

-   What’s working
-   What’s not
-   What’s next

-   Communicate clearly with internal teams

### **What Success Looks Like**

-   Campaign performance improves consistently (CPL ↓, conversions ↑, ROI ↑)
-   Tracking is accurate and reliable
-   Issues are identified and fixed proactively
-   Accounts are actively optimized (not on autopilot)
-   Clear insights drive decision-making

### **Non-Negotiables**

-   2+ years **hands-on** experience with Google Ads
-   Active Google Ads Certification
-   Strong experience with:

-   Search Ads
-   Performance Max campaigns
-   Google Tag Manager
-   Google Analytics

-   Proven experience with **lead generation campaigns**
-   Strong analytical mindset (data-driven decisions)
-   Fluent English communication
-   Ability to work U.S. hours

### **Nice to Have (Top Candidates)**

-   Experience with:

-   Google Shopping Ads
-   Meta Ads / Paid Social

-   Familiarity with:

-   GoHighLevel

-   Experience managing multiple client accounts

### **Who This Is NOT For**

-   Candidates with only basic Google Ads knowledge
-   Strategy-only marketers with no execution
-   Candidates who rely on others for tracking setup
-   People who struggle managing multiple accounts

### **Who This Is Perfect For**

-   Hands-on operators who enjoy optimizing daily
-   Performance-driven marketers focused on results
-   Candidates comfortable in fast-paced environments
-   People who take full ownership of outcomes

### **Why This Role Stands Out**

-   Direct ownership of performance (real impact)
-   Exposure to multiple client accounts
-   Fast learning and growth environment
-   Opportunity to scale into:

-   Paid Media Lead
-   Performance Marketing Manager

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Pavago Recruiter
-   Client Interview
-   Offer & Background Verification

### **Apply Now**

If you:

-   Live inside Google Ads
-   Fix problems without being asked
-   Care about results, not just clicks

This role is a strong fit.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/59A8531753/apply)

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