# Email Marketing Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-05-01

**Workplace:** remote

## Description

### **Email Marketing Specialist (HubSpot, Klaviyo, Campaigns & Automation – Remote, U.S. Hours)**

### **About the Role**

We’re hiring an **Email Marketing Specialist** to build and optimize **email campaigns, automation workflows, and audience segmentation** that drive engagement and revenue.

In this role, you’ll own the full lifecycle — from **campaign creation and list management to deliverability and performance optimization**.

If you’re experienced with **ESP platforms, email copywriting, and data-driven optimization**, this role is for you.

### **Responsibilities**

### **Campaign Development & Execution**

-   Build and launch campaigns using:

-   **HubSpot**
-   **Klaviyo**
-   **Marketo**
-   **Mailchimp**
-   **ActiveCampaign**

-   Write **subject lines, email copy, and CTAs** tailored to audience segments
-   Design responsive email templates (basic **HTML/CSS edits** as needed)

### **Audience Segmentation & List Management**

-   Manage and maintain databases (**20k–200k+ contacts**)
-   Segment audiences by:

-   Persona
-   Lifecycle stage
-   Engagement level
-   Geography

-   Clean lists regularly (remove **bounces, inactive users, spam risks**)

### **Automation & Nurture Programs**

-   Build **drip campaigns, nurture sequences, and behavioral workflows**
-   Set up flows such as:

-   Lead nurturing
-   Re-engagement
-   Abandoned cart sequences

-   Test workflows to ensure accurate execution

### **Deliverability & Compliance**

-   Monitor **inbox placement and sender reputation**
-   Manage:

-   **SPF, DKIM, DNS settings**
-   Suppression lists

-   Ensure compliance with:

-   **CAN-SPAM**
-   **GDPR**
-   **CCPA**

### **Performance Optimization**

-   Run **A/B tests** on subject lines, content, CTAs, and send times
-   Analyze key metrics:

-   Open rates
-   CTR
-   Conversions
-   Unsubscribes

-   Continuously improve campaigns based on performance data

### **Reporting & Analytics**

-   Build **weekly and monthly performance reports**
-   Track **revenue attribution** using ESP, CRM, and analytics tools
-   Present insights and recommendations to marketing and sales teams

### **Requirements**

-   2+ years of experience in **email marketing**
-   Proficiency in at least one ESP:

-   **HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign**

-   Strong skills in:

-   **Excel / Google Sheets** (segmentation, VLOOKUPs, pivot tables)

-   Basic knowledge of **HTML/CSS for email templates**
-   Strong copywriting and attention to detail
-   Comfortable working **remote during U.S. business hours**

### **Nice to Have**

-   Experience managing **50k+ contact databases**
-   Familiarity with **deliverability tools** (Litmus, GlockApps, Postmark)
-   Experience in **SaaS, e-commerce, or B2B services**
-   Experience integrating ESPs with **CRM systems (Salesforce, HubSpot)**

### **Tools & Tech**

-   HubSpot / Klaviyo / Marketo / Mailchimp / ActiveCampaign
-   Excel / Google Sheets
-   Google Analytics / Looker / CRM dashboards
-   Deliverability tools (Litmus, GlockApps, Postmark)

### **Why Join**

-   Own and scale **email marketing as a core revenue channel**
-   Work in a **data-driven, performance-focused environment**
-   Direct impact on **engagement, conversions, and revenue growth**
-   Opportunity to test, build, and optimize campaigns at scale
-   Fully remote role with strong ownership

### **What Success Looks Like**

-   Strong **open rates (20–40%) and CTR (3–5%+)**
-   Continuous improvement in **conversion rates**
-   Low bounce rate (<2%) and unsubscribe rate (<1%)
-   Clear and accurate **revenue attribution**
-   Clean, healthy, and well-segmented email database

### **Apply Now**

If you’re an **Email Marketing Specialist who can build campaigns, optimize performance, and drive revenue through email**, we’d love to hear from you.

Apply now and help scale high-performing email marketing systems.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/5DDF23923E/apply)

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