# Digital Marketing Specialist

> Pavago · Kenya (Remote) · — · Posted 2026-05-20

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **🚀 About the Role**

At Pavago, one of our clients is hiring a **Digital Marketing Specialist** to execute and optimize campaigns across paid, social, and organic channels.

This is a **hands-on, execution-first role** — not strategy-only.

You will:

-   run and scale Google Ads campaigns
-   manage social media engagement and content execution
-   improve SEO and organic visibility
-   continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

### **🎯 What You’ll Own**

### **1\. Google Ads & Paid Search (Primary Focus)**

-   Manage campaigns across:

-   Search
-   Display
-   Remarketing

-   Conduct keyword research and structure campaigns for performance
-   Write and test high-converting ad copy
-   Optimize key metrics:

-   CPC
-   CTR
-   Conversions
-   ROAS

-   Manage budgets, bidding strategies, and targeting
-   Identify and implement performance improvements

### **2\. Social Media Execution & Engagement**

-   Manage engagement across:

-   Instagram
-   Facebook
-   LinkedIn

-   Respond to comments, DMs, and audience interactions
-   Support:

-   content scheduling
-   caption writing
-   post optimization

-   Monitor engagement metrics and audience growth

### **3\. SEO & Organic Growth**

-   Conduct keyword research using tools like:

-   SEMrush

-   Optimize:

-   metadata
-   content
-   internal linking

-   Support technical SEO improvements
-   Track:

-   keyword rankings
-   organic traffic

-   Identify content gaps and growth opportunities

### **4\. Reporting & Performance Tracking**

-   Track performance across:

-   paid campaigns
-   social channels
-   organic traffic

-   Analyze data using:

-   Google Analytics 4

-   Prepare reports with:

-   insights
-   recommendations

-   Maintain clean documentation of campaign updates and changes

### **✅ What Makes You a Strong Fit**

-   You are execution-focused — you actually run campaigns
-   You make decisions based on data, not assumptions
-   You’re comfortable managing multiple campaigns simultaneously
-   You continuously test, iterate, and improve performance
-   You balance:

-   performance metrics
-   creative execution

### **📌 Requirements (Must-Have)**

### **Experience**

-   3+ years of hands-on experience managing:

-   Google Ads campaigns

-   3+ years managing social media platforms
-   Proven SEO experience using:

-   SEMrush, Ahrefs, or similar tools

### **Core Skills**

-   Strong understanding of:

-   CPC
-   CTR
-   conversions
-   ROAS

-   Experience with:

-   Google Analytics 4

-   Strong written communication and copywriting skills
-   Ability to work independently in a remote environment

### **⭐ Nice to Have**

-   Experience managing multiple client accounts
-   Background in:

-   e-commerce
-   SaaS
-   B2B marketing

-   Experience with:

-   A/B testing frameworks
-   conversion rate optimization

-   Familiarity with content marketing workflows

### **🛠️ Tools & Platforms**

-   Google Ads
-   Google Analytics 4
-   SEMrush / Ahrefs
-   Social media platforms (Instagram, Facebook, LinkedIn)
-   Reporting & analytics tools

### **📅 What a Typical Day Looks Like**

-   Review campaign performance and key metrics
-   Optimize Google Ads campaigns and creatives
-   Respond to social media engagement and interactions
-   Update SEO content and keyword strategies
-   Analyze data and identify optimization opportunities
-   Prepare reports and recommendations

**In short:**  
You continuously improve traffic, engagement, and conversions across paid and organic channels.

### **📈 Key Metrics for Success (KPIs)**

-   Improved Google Ads performance (CPC, CTR, ROAS)
-   Growth in social media engagement and audience activity
-   Increased organic traffic and keyword rankings
-   Accuracy and clarity of reporting
-   Consistent campaign optimization and improvement

### **🌟 Why This Role Stands Out**

-   True multi-channel ownership (paid + social + SEO)
-   Execution-focused role with measurable impact
-   Opportunity to work across multiple growth channels
-   Performance-driven environment with clear accountability
-   Growth opportunities into:

-   Performance Marketing Manager
-   Growth Lead

### **🧪 Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   enjoy running campaigns and improving performance
-   think in terms of metrics and optimization
-   like working across paid, social, and SEO channels
-   want a role with real impact on growth

this is a strong opportunity to step into a high-impact digital marketing role.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/5EC9600BAC/apply)

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